Last updated 3/2023Course Language EnglishCourse Caption English [CC]Course Length 01:08:00 to be exact 4080 seconds!Number of Lectures 12
This course includes:
1 hour hours of on-demand video
Full lifetime access
Access on mobile and TV
Certificate of completion
11 additional resources
Understand the fundamentals of online buying behavior and how to motivate your target audience to act using behavioral science principles
Increase conversions and sales by effectively utilizing cognitive biases and behavioral techniques
Intelligently apply behavioral science principles such as Scarcity, Commitment, Loss Aversion, and Anchoring to make your messages and assets more compelling
Use proven tools such as Social Proof, Anchoring, and Paradox of Choice to eliminate friction from the buying process and improve user experience
Close the gap between trigger and purchase faster, reducing the exposure of potential customers to competitor brands and messaging
Develop a fundamental understanding of the principles of commercial communication and apply them to your digital marketing strategy
If you're struggling to increase your online sales or engagement, you're not alone. The truth is, even with the best product or service, it can be challenging to convince people to take action. But what if you could use psychology to influence their decision-making process?Welcome to my course on Digital Marketing and Behavioral Economics! In this course, you will gain a solid understanding of human psychology and how it applies to digital marketing. You will learn how to influence customer behavior and design choice options that drive sales and engagement.Here are some of the key values you will gain from this course:Develop a deep understanding of Behavioral Economics and its relevance to digital marketingMaster powerful psychological principles that drive online sales, such as Commitment devices, Scarcity, and Social ProofCreate easy-to-follow concepts and customer journeys that simplify the purchase processIncrease conversion rates and brand engagement using Loss Aversion, Anchoring, and other techniquesThrough a mix of engaging video lectures, practical exercises, and implementation guidelines, you will learn how to apply these principles to your own brand and market.What sets this course apart is that it's not just a collection of tips and tricks. It's a comprehensive learning experience that will give you a solid foundation in Behavioral Economics and digital marketing.So if you're ready to take your digital marketing skills to the next level and drive real results, enroll now and start learning!Who this course is for:This course is designed for individuals who are looking to enhance their digital marketing effectiveness with the use of behavioral science. It is ideal for entrepreneurs, freelancers, product managers, digital marketing specialists, campaign managers, digital copywriters, content creators, UX specialists, and digital strategists who want to understand the psychology behind consumer behavior and drive results for their businesses. This course is not recommended for individuals who have extensive experience in behavioral science and online marketing.
Course Content:
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1 Lectures | 02:25
Course preview
02:25
Understand what you can take out from this course
1 Lectures | 04:09
Lecture 2 Quizz
3 questions
Please, take five miuntes to answer a couple of questions
Getting Started: Understanding the Basics of Behavioral Economics
04:09
You will get acquainted with some of the basic concepts of behavioral economics
You will understand why behavioral economics can enhance substantially the effectiveness of your digital marketing campaigns.
10 Lectures | 01:01:26
How Behavioral Economics Influences Online Shopping Behavior
03:47
Get familiar with a recognised and easy to understand theory of human decision making.
Understand the basics of online buying behavior andwhy behavioral economics is essential in inciting action.
Lecture 3 Quiz
3 questions
Please, take a minute to answer a question related to Lecture 2.
Using Social Proof to Increase Conversions and Sales
06:49
You will understand how Social Proof can help you eliminate friction from the buying process and boost sales.
You will learn to apply the 5 types of social proof to nudge online behavior.
Social Proof Scavenger Hunt
5 questions
In this activity, you'll be on the lookout for examples of each of the 5 types of social proof on the internet. Once you find an example, take a screenshot, save it as a file and upload it in the Assignment. Have fun!
Lecture 4 Quiz
2 questions
Please, take a minute to answer a question related to Lecture 3.
Creating Scarcity to Boost Consumer Demand
08:33
You will learn how to apply the Scarcity principle as to optimize conversion rates.
You will learn how to use the Scarcity principle to create a sense of urgency and close the gap between trigger and purchase.
Creating a Scarcity-Driven Offer
1 question
In this assignment, you will create a scarcity-driven offer based on a hypothetical brief. You will need to clearly outline the offer, the scarcity tactic used, and the target audience.
Lecture 5 Quiz
3 questions
Please, take a minute to answer a question related to Lecture 4.
Leveraging Commitment Devices for Greater Customer Loyalty
05:18
Learn what a Commitment Device is and how to activate the consistency principle so that your messages become more compelling.
You will understand how you can harness the power of Commitment devices as “Foot-in-the-door” technique to generate leads
Provide an example of a "Social cost" commitment device
1 question
In this activity, you'll be on the lookout for examples of clever usage of "social cost" commitment devices. Once you find an example, take a screenshot, save it as a file and upload it in the Assignment. Have fun!
Lecture 6 Quiz
3 questions
Please, take a minute to answer a question related to Lecture 5.
The Power of Easy: Simplifying the Buying Process
05:00
You will understand how making the desired behavior as easy as possible will help you close the gap between trigger and purchase faster.
You will learn how to implement Power of easy concepts that simplify the purchase journey of your customers.
Provide an example of Chunking in digital marketing
1 question
In this activity, you'll be on the lookout for examples of clever usage of chunking to simplify the consumer journey. Once you find an example, take a screenshot, save it as a file and upload it in the Assignment. Have fun!
Lecture 7 Quiz
3 questions
Please, take a minute to answer a question related to Lecture 6
Making the Most of Defaults in Consumer Decision Making
06:57
You will understand why changing default options can make a difference to outcomes.
You will learn how to apply 6 types of defaults when designing your customer experience.
Lecture 8 Quiz
3 questions
Please, take a minute to answer a question related to Lecture 7.
The Goldilocks Effect: Finding the Sweet Spot for Your Offerings
04:41
You will learn how to prime consumers to buying into a particular option using the Goldilocks principle.
Lecture 9 Quiz
3 questions
Please, take a minute to answer a question related to Lecture 8.
Designing Choice Architecture for Optimal Decision Making
07:46
You will learn how to present choices in a way to influence the final choice made.
Lecture 10 Quiz
3 questions
Please, take a minute to answer a question related to Lecture 10.
Use the decoy effect in digital marketing
1 question
Suppose you are a digital marketer for an online shoe store. You want to increase sales of a particular brand of running shoes that come in two versions: a regular version and a premium version. The regular version costs $80 and the premium version costs $120.
Utilizing Loss Aversion in Marketing Strategies
08:02
You will learn how to use Loss Aversion to increase conversion rates and brand engagement
Reframe an offer, using Loss Aversion
1 question
You will be provided with a sample offer which you need to reframe, utilizng the powe of Loss Aversion
Lecture 11 Quiz
3 questions
Please, take a minute to answer a question related to Lecture 10.
A Model for Nudging Consumer Behavior Towards Your Goals
04:33
Lecture 12 Quiz
3 questions
Please, take a minute to answer a question related to Lecture 11.
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