Last updated 2/2023Course Language EnglishCourse Caption English [CC]Course Length 17:28:55 to be exact 62935 seconds!Number of Lectures 98
This course includes:
17.5 hours hours of on-demand video
1 article
Full lifetime access
Access on mobile and TV
Certificate of completion
1 practice tests
56 additional resources
Discover what you Need to Do & Why with Easy Step by Step Template Guidance. Then Save Hours of Time by Quickly Tweaking them so they Fit your Needs Exactly.
Learn Persuasive SEO Copywriting Techniques to Hook Potential Customers Fast. Build Trust & Get to that Sale. Benefit from Pro Content Creation Templates.
Easily Use & Adjust 70+ Professional Copywriting Templates to Help Promote your Business. Reach out Key Opinion Leaders. Write Ads & Business Descriptions.
Write Catchy Offers on Facebook, Instagram & other Social Media. Write Short Leaflets & Newsletter Ads that Get Attention. Avoid Common Mistakes & Pitfalls.
Write Content for your Blog. Know how to Write In-Depth Guides & In-Depth Listicles. Know how Write Landing Pages with Correct Local SEO, even for E-commerce.
Respond Correctly to Positive, Neutral & Negative Reviews on Google my Business, Yelp, TripAdvisor & Booking. Know how to Cope with Negative Reviews & Claims.
Write Proper Descriptions for Google My Business, TripAdvisor & LinkedIn Profile. Write Short & Long Post on Google my Business and LinkedIn Status Update.
Use the Power of Cold Email Marketing. Use Templates to Reach out Potential Customers, Key Opinion Leaders & Influencers. Reach out on Social Media.
Learn how to Create Content that Persuades, Attracts, and Converts with our Expert Templates for E-commerce that you Customise to Suit your own Products.
Write Perfect Landing Page Copy. Craft High Performing YouTube Descriptions. Create Traffic-Generating Twitter, LinkedIn, Instagram & Facebook Ads that Sell.
Every Piece of Content you’ll Ever Need to Sell your Products Effectively Online. Super Enjoyable HQ Animated Course with HQ Voice Over, Quizzes & Assignments.
Sell your Products Online. Make your Content the Golden Key to Getting more Traffic & Conversions. Understand the AIDA & FOMO Copywriting PRO Strategies.
Our Best of Copywriting Course with 70+ Hands-On Templates, Interactive Quizzes & Enjoyable Writing Assignments making Learning Fun. This how to Copywriting Guide Contains Every Essential Type of Example you’ll need to Get Started as an Professional Copywriter.Hi there and welcome to our most exciting online marketing content yet! Having good content and knowing how to be persuasive is key to to your success - but as a business owner, you’re often short on time.On top of that, when you don’t have a lot of experience with copywriting, it can be challenging to create persuasive content - but with our help, you’ll write persuasive, SEO optimised copy EVERY TIME, with our handy template guides.Join Over 800,000+ Satisfied Students by Enrolling and Enjoy the Easiest Way to Go From Beginner to Pro:1. HQ Animations with Interactive Quizzes - We’ve made learning fun and organic - with animated explainers and interactive quizzes so you learn quickly and retain what you learn.2. Practical Writing Assignments - Learn how to copy & adjust our professional ready made templates in interactive writing assignments making learning fun.3. Careers & Freelancing Kickstart Guide - Discover how to start using your new skillset to make money. Land your first job in digital marketing or begin a thriving freelance business.Why You Need Our Copywriting Course:When you enrol, you’ll get Instant access to powerhouse Copywriting techniques that have been proven to deliver.Learn the Psychology of Persuasion - Understand the 3 essential stages of the customer journey to purchase - and how to angle ALL your content to move prospects smoothly to the sale. This is the Golden Key to selling more and selling faster - and when you enrol, We’ll share it with you.Learn Copywriting - Persuasive Copywriting Techniques to hook potential customers fast, build trust and get to that sale! Pro content creation templates for every occasion from Twitter posts to Email newsletters, sales letters, and blogs.Learn Content Marketing - Learn how to get your content in front of the right people - and how to rev up its engagement rate - so you get more Leads, Sales, Comments, & Shares.Learn Content Creation - Content creation templates and guides for every type of e-commerce, marketing, and social media. Create high-performance email newsletters, Twitter & Facebook posts, Facebook Ads, Messenger Ads, LinkedIn Ads & more…Learn Outreach - Easy-to-follow PR Template, plus templates for reaching out to influencers on social media.From Beginner to Pro:We have created this course specifically to take novices with no knowledge of Copywriting & Content Creation - and turn them into Content Marketing Masters.It Will Help You:Become an expert content creator with the power to persuade. Learn how to create high converting content that gets you more leads, subscribes, and sales with templates and walkthrough guides created by a copywriting pro.Land your dream job in marketing with our practical marketing careers guide. I show you how to land that first gig, break down your industry options, and give you guidance if you want to go it alone as a freelancer. You get access to big resource centre.Every piece of content you’ll EVER need to get more leads or sell your products effectively online In this highly practical guide, you’ll get 70+ templates all tailored to help you to sell online and get more customers. Write perfect landing page copy, craft high performing YouTube descriptions, and create traffic-generating Twitter and Facebook ads that sell.Whether you want to create high conversion landing pages, reach out to influencers to get more publicity, or send email marketing that converts - our easy-to-follow templates will help simplify your task.We’ve put 100% into creating this resource for you so you can save time, money, and hours spent pulling out your hair trying to create content!HQ General Copywriting Templates:Facebook Ad Template 1Facebook Ad Template 2Landing Page TemplateMini Story EmailEmail TeaserEmail Welcome TemplateSales Letter TemplateThe Detailed Listicle (Blogging)The Product Comparison (Blogging)The How-to Comprehensive Guide (Blogging)Guest Blog Outreach TemplateLinkedIn Ad TemplateOutreach Template for LinkedInTwitter Ad TemplateTwitter Post TemplateYouTube Video Description TemplateInstagram Post TemplateInstagram Ad TemplatePress Release TemplateInfluencer Outreach TemplateBacklink Outreach Template 1Backlink Outreach Template 2Template to ask for Social Shares from InfluencersHQ Copywriting Templates for E-commerce:Subscriber welcome email templateTime limited subscriber only email offerSales letter template for e-commerce productsLanding Page template for e-commerceProduct description template for e-commerceSample Instagram E-commerce Engagement PostSample Instagram Product Showcase PostSample Instagram E-commerce AdUltimate Facebook Ad template for e-commerceSuper Short Facebook Ad to Boost e-commerce trafficFacebook promotional ecommerce postSample LinkedIn Ad TemplateIncentive to purchase website pop up reminder templateEmail reminder to purchase templateThe E-commerce Product ComparisonGuest blog outreach templateInfluencer outreach templateTwitter Ad to push traffic to your online storeTwitter Post to boost engagement & sign upsYouTube Channel Description TemplateYouTube Video DescriptionTemplatePress Release template for your product launchE-commerce Home-Page (in-depth detailed template with E-commerce guide)E-commerce Product Page (in-depth detailed template with E-commerce guide)About Page (in-depth detailed template with E-commerce guide)FAQ Support Page (in-depth detailed template with E-commerce guide)Product Guide Landing Page (in-depth detailed template with E-commerce guide)HQ Copywriting Templates for Local Business:Cold Email to Key Opinion LeaderCold Email Reach out to Potential CustomersCold Reach out to Potential Customers on Social MediaCold Email reach out to InfluencerCold Reach out to Influencer on Social MediaGoogle my Business DescriptionShort Google my Business PostGoogle my Business PostGoogle my Business / TripAdvisor / Yelp / Booking Example of replying to Positive ReviewGoogle my Business / TripAdvisor / Yelp / Booking Example of replying to Neutral 3-star ReviewResponding to a negative Review on Google my Business / TripAdvisor / Yelp / BookingNaming & General Description on TripAdvisorNaming & General Description on Trip Advisor for a Bistro / Cafe / RestaurantLinkedIn Business Page Description with Maximum 2.000 CharactersLinkedIn Status UpdateFacebook / Instagram Post promoting a Restaurant OfferShort promotional Leaflet for a Local Grocery / Local BusinessBlog Post for wedding Event Venue / Public VenueBlog Post for a wedding Coordinator / Coordinator Service - The In-depth ListicleBlog Post for local Store - In-depth GuideLanding Page Template for E-commerce with Local SEOLanding Page Template for Local Real Estate Agent with SEOShort Newspaper AdWrite perfect Landing page copy and create traffic-generating Twitter and Facebook ads that Sell & Attract Customers.● PROFESSIONALLY CREATED Templates for Social Media - promote your local business using Facebook, Twitter, Instagram, and LinkedIn!!● Landing page copy that CONVERTS - turn browsers into buyers or leads with our HIGH CONVERTING landing Page copy● Email marketing templates that SELL - this is a great way to reach out to customers - and we show you how to do it well● Outreach templates that PERSUADE - get influencers and opinion leaders to collaborate with you or endorse your services or products● PRO promotional material for newspapers, flyers & leaflets - this copy does double duty and can also be repurposed for social media● Blog posts that bring your local business MORE TRAFFIC, subscribers, and sales - we’ll show you the art of creating highly popular and shared blog content● And so much more!When you Enrol, You Also Get:Course Materials and Tuition Worth At Least $2.700 - you get it all - for a tiny fraction of the costPlus SEO Guide for Beginners70+ Content Marketing Templates you can easily customise (General Templates, E-commerce Templates, Templates for Local Businesses)Handy PDF & MP3 packed with useful and Free Extra Resources you can download from our Resource CentreInteractive Quizzes & Writing AssignmentsLifetime access & Lifetime updatesUdemy certificate of completion - ready for download30-day money-back guaranteeFast & friendly support in the Q&A section - ask me a question anytimeWe wish you every success and can't wait to welcome you on board.Yours,Ing. Tomas Moravek, Internet Efficiency Awarded ExpertBeck Robertson, NCTJ qualified journalist and copywriter with over 10 years’ experience & TeamWho this course is for:For You.B2B, B2C, Entrepreneurs, Start-ups, Marketers, Influencers, Facebook Admins, Facebook Editors, Social Media Marketers, Facebook Marketers, Content Creators, Creatives, Copywriters, Graphic Designers, Advertisers, Real Estate Agents, Job Seekers, Local Businesses, Website Owners, Website Admins, SEO Help Seekers, SEO Content Creators, Website Creators, Bloggers, Etc.
Course Content:
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7 Lectures | 01:07:51
Introduction
01:23
Curriculum
01:52
Resources & Extra Learnings
02:50
Introduction into Copywriting
15:56
QUIZ - Introduction into Copywriting
8 questions
AIDA - The Magic Formula
10:49
QUIZ - AIDA - The Magic Formula
8 questions
Copywriting for Social Media
19:21
Keywords & Content Topic Research with Fantastic Free Tool
15:40
QUIZ - Keywords & Content Topics Research with Fantastic Free Tool
12 questions
26 Lectures | 01:07:53
Introduction into 23 General Copywriting Templates
01:40
General Introduction
01:04
QUIZ - General Introduction (4 Questions)
4 questions
Facebook Ad Template 1
03:06
QUIZ - Facebook Ad Template 1 (6 Questions)
6 questions
Facebook Ad Template 1
1 question
Facebook Ad copy needs to grab attention FAST - and it’s important to get the most important information in first. This is because Facebook truncates everything after the first few lines, meaning people won’t be able to read what comes after, unless they click through to read More.
Facebook Ad Template 2
01:30
QUIZ - Facebook Ad Template 2 (5 Questions)
5 questions
Facebook Ad Template 2
1 question
Facebook Ad copy needs to grab attention FAST - and it’s important to get the most important information in first. This is because Facebook truncates everything after the first few lines, meaning people won’t be able to read what comes after, unless they click through to read More.
Landing Page Template
05:07
QUIZ - Landing Page Template (6 Questions)
4 questions
Landing Page Template
1 question
Your website copy is extremely important as it is one of the first things people will see when they engage with your brand. If your goal is to sell, you’ll need a landing page that’s short, punchy, and powerful to direct people to who click on your ads.
Mini Story Email
03:45
QUIZ - Mini Story Email (4 Questions)
4 questions
Mini Story Email
1 question
Email marketing has one main goal - to sell - and all your copy should be created with this end in mind. Even so, it’s important to always add value, and not come across as too pushy. In this section, you’ll learn how to send emails that get read.
Email Teaser
01:48
QUIZ - Email Teaser (4 Questions)
4 questions
Email Teaser
1 question
The short teaser preview is even simpler than the mini-story and it works brilliantly when you just need to share something quickly with your audience. It arouses curiosity in your readers as you’ll mention a couple of tempting details about the content you are linking to...
Email Welcome Template
02:09
QUIZ - Email Welcome Template (4 Questions)
4 questions
Email Welcome Template
1 question
You’ll be sending email welcome letters whenever people sign up to your blog or subscribe to your website. Just because it’s a welcome, it should still have a purpose, like EVERY piece of content you write.
Sales Letter Template
04:09
QUIZ - Sales Letter Template (8 Questions)
8 questions
Sales Letter Template
1 question
Sales letter copy should always be focused on getting to the sale - but to do that you need to move through several important stages of the customer journey.
The Detailed Listicle (Blogging)
03:24
QUIZ - The Detailed Listicle (Blogging) [7 Questions]
7 questions
The Detailed Listicle (Blogging)
1 question
Blog copy needs to be high quality and that’s where using a template can really come in handy. By working to an outline, you can ensure all your blogs appear in sync - and consistent. The detailed listicle is a numbered list with lots of extra detail. These types of posts are hugely popular.
The Product Comparison (Blogging)
04:07
QUIZ - The Product Comparison (Blogging) [8 Questions]
8 questions
The Product Comparison (Blogging)
1 question
The Product Comparison usually looks at two products and compares their features. It’s popular because it helps people save time and weigh up what product is more suited to their needs.
The How-to Comprehensive Guide (Blogging)
04:49
QUIZ - The How-to Comprehensive Guide (Blogging) [8 Questions]
8 questions
The How-to Comprehensive Guide (Blogging)
1 question
The How-to Comprehensive Guide is an essential guide that covers all the important aspects of a topic. These types of posts gather a LOT of backlinks and social shares as people find them extremely helpful. They don’t have to be step by step guides - this is more about creating an in-depth guide.
Guest Blog Outreach Template
02:42
QUIZ - Guest Blog Outreach Template (6 Questions)
6 questions
Guest Blog Outreach Template
1 question
As well as creating blog articles, you can also guest blog to gain extra publicity from someone else’s relevant audience. If you want to guest blog, here’s a useful outreach template you can use to secure blog spots on popular blogs in your niche.
LinkedIn Ad Template
01:43
QUIZ - LinkedIn Ad Template (6 Questions)
6 questions
LinkedIn Ad Template
1 question
LinkedIn Ads work best when they’re thought provoking and a bit quirky, so don’t be scared to think out of the box when it comes to creating ad copy. The platform is popular with many affluent, educated professionals, so including stats and facts in your ads can really help too.
Outreach Template for LinkedIn
02:37
QUIZ - Outreach Template for LinkedIn (4 Questions)
4 questions
Outreach Template for LinkedIn
1 question
LinkedIn Outreach needs to be brief, professional, and persuasive, as people receive 100’s of messages every week on the platform. When it comes to LinkedIn an enquiring helpful message will get better results than a pushy, in your face one, every time.
Twitter Ad Template
02:23
QUIZ - Twitter Ad Template (4 Questions)
4 questions
Twitter Ad Template
1 question
Twitter can be great for connecting with a whole new audience you’d normally never be able to reach, but there is so much competition, you can get lost among the noise. Although like all your other marketing, you want to angle your copy to sell, it’s important not to just promote on your timeline.
Twitter Post Template
00:52
QUIZ - Twitter Post Template (4 Questions)
4 questions
Twitter Post Template
1 question
Twitter can be great for connecting with a whole new audience you’d normally never be able to reach, but there is so much competition, you can get lost among the noise. Although like all your other marketing, you want to angle your copy to sell, it’s important not to just promote on your timeline.
YouTube Video Description Template
03:22
YouTube Video Description Template
1 question
There are three main things to remember when it comes to writing great YouTube video descriptions that will help your videos show up more in search:
1. Put your most important keywords early on.
2. Create a description with plenty of detail.
3. Optimise your video’s clickthrough rate (CTR).
QUIZ - YouTube Video Description Template (6 Questions)
6 questions
Instagram Post Template
02:41
QUIZ - Instagram Post Template (4 Questions)
4 questions
Instagram Post Template
1 question
Instagram is all about engagement and even Ads should be created with this in mind. Short clips work well, as it’s a highly visual platform, but choosing great graphics that are niche relevant will always stand you in good stead.
Instagram Ad Template
01:03
QUIZ - Instagram Ad Template (4 Questions)
4 questions
Instagram Ad Template
1 question
Instagram is all about engagement and even Ads should be created with this in mind. Short clips work well, as it’s a highly visual platform, but choosing great graphics that are niche relevant will always stand you in good stead.
Press Release Template
03:42
QUIZ - Press Release Template (5 Questions)
5 questions
Press Release Template
1 question
Press releases can be an excellent way of reaching out to journalists who can get your brand or product more exposure. It’s important that your Press Release looks professional and isn’t boring, and you also need to ensure you get all the important information high up in the copy.
Influencer Outreach Template
02:24
QUIZ - Influencer Outreach Template (6 Questions)
6 questions
Influencer Outreach Template
1 question
The most popular social media influencers wield a huge amount of clout and if you get your product mentioned or endorsed by them, you’ll likely see a noticeable uptick in interest. By reaching out to influencers in your niche, you can pick up a useful dose of publicity for free.
Backlink Outreach Template 1
02:58
QUIZ - Backlink Outreach Template 1 (5 Questions)
5 questions
Backlink Outreach Template 1
1 question
Getting good backlinks from trusted sources makes a massive difference to your Google Ranking, as Google attributes your site with much more authority. With backlinks it’s all about quality over quantity - which is great because it means you don’t need to spend all your time trying to get 1000’s...
Backlink Outreach Template 2
02:04
Backlink Outreach Template 2
1 question
Getting good backlinks from trusted sources makes a massive difference to your Google Ranking, as Google attributes your site with much more authority. With backlinks it’s all about quality over quantity - which is great because it means you don’t need to spend all your time trying to get 1000’s...
QUIZ - Backlink Outreach Template 2 (4 Questions)
4 questions
Template to ask for Social Shares from Influencers
01:53
QUIZ - Template to ask for Social Shares from Influencers (6 Questions)
4 questions
Template to ask for Social Shares from Influencers
1 question
One of the best ways to grow your following is to get your content shared as much as possible, preferably by people who have large, relevant audiences. Building relationships with influencers in your niche on social media can help you create opportunities for shares.
Thanks for Watching!
00:51
22 Lectures | 03:21:51
Introduction & What is Ecommerce Marketing
04:28
Introduction & What is Ecommerce Marketing (7 Questions)
7 questions
Email Marketing
17:29
QUIZ - Email Marketing (17 Questions)
17 questions
Subscriber welcome email template
1 question
You should have a well-prepared email welcome template ready to be sent out automatically, as soon as you get a new blog, mailing list, or website subscriber. Please, get ready to write your subscriber welcome email template...
Time limited subscriber only email offer
1 question
Time- limited, subscriber only offers are a great way to up the urgency and encourage people to purchase when you have a product to promote.
Sales letter template for ecommerce products
1 question
Sales letters will be an invaluable tool in promoting your ecommerce products- but there’s an art to getting them right.
Website Copy for Ecommerce
18:52
QUIZ - Website Copy for Ecommerce
17 questions
Landing Page Template for Ecommerce
1 question
Your website copy is extremely important as it is one of the first things people will see when they engage with your brand. For ecommerce products, you’ll need to direct people who click on your ads to a landing page that’s short, punchy, and powerful.
Product Descriptions for your Ecommerce Store
1 question
Product descriptions are a key part of your ecommerce arsenal as they play a major role in browser conversions on your online store.
Instagram for Ecommerce
09:17
QUIZ - Instagram for Ecommerce
12 questions
Sample Instagram Ecommerce Engagement Post
1 question
On Instagram people’s attention spans are highly limited, so you need to quickly attract interest with an intriguing headline.
Sample Instagram Product Showcase Post
1 question
This is a great quick post you can create using an Instagram gallery. This post works on several levels, to boost traffic to your store, widen your reach, and encourage participation.
Sample Instagram Ecommerce Ad
1 question
Running an Ad or sponsored post on Instagram to promote your products? If so, this template will help you cover all the essential elements of your promotion, so you can persuade more browsers and convert them into buyers!
Facebook for Ecommerce
14:36
QUIZ - Facebook for Ecommerce
17 questions
ULTIMATE Facebook Ad Template for Ecommerce
1 question
The goal of Facebook Ad copy should be to attract interest quickly as not only are you competing for people’s attention but Facebook abbreviates everything after the first initial lines. Because of this, you should aim to get your MOST important information high up in your advert.
Super Short Facebook Ad to BOOST Ecommerce Traffic
1 question
Did you know there’s a handy advertising trick you can employ on Facebook that’s almost guaranteed to boost traffic to your ecommerce store? It involves using social proof or data paired with a strong desire your target audience has to hook people’s interest and get them clicking through to your web
Facebook Promotional Ecommerce Post
1 question
As well as paid for Ads, you can also use regular Facebook posts to promote your ecommerce products. If you want to do this, you need to approach it slightly differently than paid for ad campaigns, as with posts, you MUST offer value to your audience.
LinkedIn for Ecommerce
02:32
QUIZ - LinkedIn for Ecommerce
6 questions
Sample LinkedIn Ad Template
1 question
If you have a high end product and are trying to target an affluent audience, LinkedIn Ads can be an effective option. They perform best if they are fresh, unique and thought provoking - and your ad copy HAS to be engaging and original.
Address the Problem of Cart Abandonment
04:50
QUIZ - Address the Problem of Cart Abandonment
8 questions
Incentive to Purchase Website Pop Up Reminder Template
1 question
Do many of your customers start shopping only to abandon their carts and never return? This is a persistent ecommerce problem - but it’s one that can be addressed with a timely reminder or an incentive to purchase.
Email Reminder to Purchase Template
1 question
As well as pop up reminders on your website, you can also send out automatic email reminders to purchase, to encourage customers who have subscribed to your mailing list to complete their order.
Blogging for Ecommerce
22:37
QUIZ - Blogging for Ecommerce
17 questions
The In-depth List that also Promotes your Products
1 question
If your goal is to promote and sell your ecommerce products, at some point, you’re going to need to know how to blog successfully, as it’s one of the best ways to widen your audience. Blogging doesn’t have to be labour intensive, you can do it according to your schedule and how much time you have.
The Ecommerce Product Comparison
1 question
Product Comparison blogs typically compare 2 or more products and this format is ideal if you have an ecommerce store, as you can talk about your own products. It’s a win/ win solution that readers love, as they get to learn through the benefits and features of the products you are recommending.
Guest Blog Outreach Template
1 question
Guest blogging is a great tool to use to raise your ecommerce profile as you can immediately access a much wider, relevant audience. This allows you to expand awareness of your brand and boost sales and traffic - and it can also help you to gain valuable backlinks.
Influencer Marketing for Ecommerce
03:17
QUIZ - Influencer Marketing for Ecommerce
6 questions
Influencer Outreach Template
1 question
Influencers can help you jump the queue for audience share, which is useful when you have ecommerce products to market. Popular influencers are seriously influential - and if you get your products mentioned, promoted, or endorsed, by one in your niche, you’ll probably receive a big boost in traffic.
Twitter Marketing for Ecommerce
06:05
QUIZ - Twitter Marketing for Ecommerce
12 questions
Twitter Ad to Push Traffic to your Online Store
1 question
ALL of your content on Twitter should be highly relevant to your brand - so if you’re selling sofas, you might also talk about home furnishings and post pictures of interior design etc. Twitter is also a great place to run paid for campaigns, especially if you’re running a special discount.
Twitter Post to boost Engagement & Sign Ups
1 question
Twitter is useful when you want to widen your audience share, and if you have an ecommerce brand, that’s definitely something you’ll want to do. Twitter is also a great place to run paid for campaigns, especially if you’re running a special discount, giveaway, or other offer.
YouTube Marketing for Ecommerce
08:40
QUIZ - YouTube Marketing for Ecommerce
17 questions
YouTube Channel Description Template
1 question
The 2 most crucial pieces of content you’ll need for your ecommerce channel on the platform, is your YouTube Channel description and your YouTube video descriptions.
YouTube Video Description Template
1 question
The key to using the platform successfully for ecommerce is to produce content that offers value - YouTube is not a place where you should only be posting promo.
Press Release for Ecommerce
08:58
QUIZ - Press Release for Ecommerce
12 questions
Press Release Template for your Product Launch
1 question
When you’re launching a new product, Press Releases can be a superb way to build buzz, as they let you reach out to journalists who can get your launch more attention. As journalists are extremely busy, you need a short and snappy Press Release.
Homepage SEO
02:16
QUIZ - Homepage SEO (3 Questions)
3 questions
Ecommerce HomePage Template
11:54
QUIZ - Ecommerce HomePage Template (12 Questions)
12 questions
Ecommerce HomePage Template
1 question
Your homepage is a pivotal element of your ecommerce store and though it’s by no means the only page you should focus on, it is one of the first pages people will land on. As a result, you want to make it as discoverable in search as possible - and to achieve this, there are several elements.
Product Page SEO
09:58
QUIZ - Product Page SEO
12 questions
Product Page Template
14:07
QUIZ - Product Page Template
12 questions
Product Template Put Together
06:04
QUIZ - Product Template Put Together
8 questions
Product Page Template
1 question
Templates make creating product page content MUCH quicker and helps you ensure your product pages cover all the essentials and are in sync. Let’s take a look at an example of a product page, that you can customise to suit your own ecommerce needs.
About Page SEO
02:15
QUIZ - About Page SEO
3 questions
About Page Template
06:53
QUIZ - About Page Template
8 questions
About Page Template
1 question
The title of your About page should be short as it will show up in your URL and should include your brand name. Like all your other pages, your About Page meta-description should be filled out correctly as it will display on Google.
FAQ Support Page SEO Template
08:40
QUIZ - FAQ Support Page SEO Template
12 questions
FAQ Support Page SEO Template
1 question
Including an FAQ page on your ecommerce site is a great SEO strategy, as it not only answers your visitors’ common questions, helping you to cut down on time answering emails, but it gives you another chance to rank on Google. FAQ pages are often overlooked but they are super-important for SEO.
Product Guide Landing Page Template
08:26
QUIZ - Product Guide Landing Page Template
12 questions
Product Guide Landing Page Template
1 question
Your product landing guide page should be a mini pitch for your products - and it needs to sell the benefits to your visitors. You can use this type of page to share to social media, in your email newsletter subscriptions or in paid ads.
Technical SEO for Ecommerce & Thanks for Watching
09:37
QUIZ - Technical SEO for Ecommerce & Thanks for Watching
12 questions
25 Lectures | 02:31:09
Introduction into Copywriting for Local Businesses
03:20
QUIZ - Introduction into Copywriting for Local Businesses (4 Questions)
4 questions
Cold Email to Key Opinion Leader
04:05
QUIZ - Cold Email to Key Opinion Leader (4 Questions)
4 questions
Cold Email to Key Opinion Leader
1 question
Regardless of what KOL you are contacting, if they are leading in their field, they will be busy, so make your email concise and get to the point, pitching your offer in an appealing way, while explaining what’s in it for them.
Cold Email Reach Out to Potential Customers - Restaurant
04:46
QUIZ - Cold Email Reach Out to Potential Customers - Restaurant (4 Questions)
4 questions
Cold Reach Out to Potential Customers on Social Media
1 question
Cold emails can be a great way to market a product or service but there’s an art to getting them right. There are 4 key stages any cold email should move, often called the AIDA formula - Attract, Interest, Desire, and Action. Though there are many ways you can incorporate the AIDA into your email.
Cold Reach Out to Potential Customers on Social Media
03:54
Cold Reach Out to Potential Customers on Social Media (4 Questions)
4 questions
Cold Reach Out to Potential Customers on Social Media
1 question
It’s a good idea to gain their interest quickly with an irresistible proposal or invitation, then use the trust you have built with them to introduce your offer or incentive. Finally, you’ll need to get them to take action, which if you have a local business, will likely involve visiting it.
Cold Email Reach Out to Influencer
03:33
QUIZ - Cold Email Reach Out to Influencer (4 Questions)
4 questions
Cold Email Reach Out to Influencer
1 question
Popular influencers will be short on time, and will receive many messages every day, so you need to make your query brief - and you need to quickly define a unique value proposition for them, so they are tempted to say yes to your offer.
Cold Reach Out to Influencer on Social Media
02:43
QUIZ - Cold Reach Out to Influencer on Social Media
4 questions
Cold Reach Out to Influencer on Social Media
1 question
To find the right angle to personalise your message, first look for personal details that they reveal on their profile, timeline, or page, as well as special interests, causes, or current projects they are excited about. Remember any reach out you send on social needs to be extremely brief.
Google my Business Description
03:31
QUIZ - Google my Business Description
4 questions
Google my Business Description
1 question
Your description can be up to 750 characters but remember, only the first 250 will show up in the knowledge panel when people search, so put your most persuasive or important info upfront.
Google my Business Short Post
03:01
QUIZ - Google my Business Short Post (4 Questions)
4 questions
Google my Business Short Post
1 question
As research has found that 88% of people who conduct a search for a local business, they are a necessity if you have a physical location, and they are also a great way to boost your local SEO.
Google my Business Post (Normal Length)
04:38
QUIZ - Google my Business Post (4 Questions)
4 questions
Google my Business Post (Normal Length)
1 question
If you have products or services to promote, creating Google my business post is a great way to catch interested customers at the point when they are ready to spend. Up the ante by combining catchy persuasive content with eye catching visuals and include an incentive.
Example of Replying to Positive Review
02:27
QUIZ - Example of Replying to Positive Review
4 questions
Example of Replying to Positive Review
1 question
As you’re responding to someone who has expressed enthusiasm for your brand, it’s okay to invite them back and you can even mention a special offer that you have, if you word it in a way that sounds like it will be of particular interest to them. Don’t make promo the main focus of your response.
Example of Replying to Neutral 3-Start Review
02:26
QUIZ - Example of Replying to Neutral 3-Start Review
4 questions
Example of Replying to Neutral 3-Start Review
1 question
Even though you might not have much to go on, it’s still important to make your reply as personal as possible - an easy way to do this is to address them by name, which you can usually get from their Google profile. Another way to personalise your response is by mentioning the service they purchased
Example of Replying to Negative Review
03:44
QUIZ - Example of Replying to Negative Review
4 questions
Responding to a negative review on Google my business / Trip Advisor / Yelp
1 question
Always make your response sound personal, so use the reviewer’s name and tailor your reply to the particular review you are responding to, making sure to cover any issues raised. When it comes to an apology, you should definitely offer this where necessary but don’t over-apologise.
Naming & General description on Trip Advisor
02:57
QUIZ - Naming & General description on Trip Advisor
4 questions
Naming & General description on Trip Advisor
1 question
Your general description on Trip Advisor needs to be under 500 characters, though you can include more in the detailed description section. As anything after the 500-character limit won’t display unless people click to read more, make sure you put your most tempting and important info up front.
Naming & General description on Trip Advisor - Bistro Cafe
03:18
QUIZ - Naming & General description on Trip Advisor - Bistro Cafe (4 Questions)
4 questions
Naming & General description on Trip Advisor - Bistro Cafe
1 question
Now let’s take a look at a sample general description for a local small bistro and cafe in the heart of a busy city. Remember you only get a max of 500 characters that display without people having to click to read more, so list your most enticing and important information early on.
LinkedIn Business Page Description with Maximum 2.000 Characters
04:26
QUIZ - LinkedIn Business Page Description with Maximum 2.000 Characters
4 questions
LinkedIn Business Page Description with Maximum 2.000 Characters
1 question
You get a maximum of 2.000 characters, and ideally, you should use them all and make them count, as LinkedIn listings show up high in search results to potentially interested customers. LinkedIn is a great way to discover new clients - or have them discover you. It’s definitely an important place.
LinkedIn Status Update
03:52
QUIZ - LinkedIn Status Update
4 questions
LinkedIn Status Update
1 question
It’s not as simple as just copying and pasting text from your blog or from Facebook though, there are certain elements you need to include if you want to maximise your post’s impact.
Facebook & Instagram Post Promoting a Restaurant Offer
05:15
QUIZ - Facebook & Instagram Post Promoting a Restaurant Offer
4 questions
Facebook & Instagram Post Promoting a Restaurant Offer
1 question
When it comes to advertising your local business on social media, promoting an offer is often the best way to get people to come and visit your establishment. This approach is also great for encouraging engagement as it asks for feedback but as the main focus is an irresistible offer, it should help
Short Promotional Leaflet for a Local Grocery
03:14
QUIZ - Short Promotional Leaflet for a Local Grocery
4 questions
Short Promotional Leaflet for a Local Grocery
1 question
There will always be times when you need printed materials to advertise your local business. Flyers and leaflets are great to post on social media, but they can also be handed out to customers who visit your store, or even delivered through the post or to their doors.
Blog Post for Wedding Event Venue
11:01
QUIZ - Blog Post for Wedding Event Venue
8 questions
Blog Post for Wedding Event Venue
1 question
There are two types of listicle posts that you can create - a brief listicle and a more in-depth listicle. We’ll give an example of a more in-depth listicle later, but for now, let’s look at how to construct a brief listicle post that also promotes your local business and is optimised for SEO.
Blog Post for a Wedding Coordinator - The In-depth Listicle
19:13
QUIZ - Blog Post for a Wedding Coordinator - The In-depth Listicle
8 questions
Blog Post for a Wedding Coordinator - The In-depth Listicle
1 question
Listicle posts will always get shared and the more in-depth you can go the better. A Listicle is a themed, numbered list centred around a particular topic - with an in-depth listicle, the aim is to include more detail for every point included in your list.
Blog Post for a Local Electronics Store - In-depth Guide
17:02
QUIZ - Blog Post for a Local Electronics Store - In-depth Guide
8 questions
Blog Post for a Local Electronics Store - In-depth Guide
1 question
One of the most popular blog types is the in-depth or ultimate guide, which is a comprehensive how-to on any particular topic. Here the goal is to cover all the essential information anyone would need to know on a chosen subject and become a one-stop resource point that people can refer back to.
Landing Page Template for E-commerce with Local SEO
18:53
QUIZ - Landing Page Template for E-commerce with Local SEO
8 questions
Landing Page Template for E-commerce with Local SEO
1 question
Your landing page is one of the most important pieces of copy you’ll EVER create - and whether you want to capture leads or are trying to sell directly, there are some essential elements you MUST include to maximise your chances of a successful conversion or sign up.
Landing Page Template for Local Real Estate Agent with SEO
15:34
QUIZ - Landing Page Template for Local Real Estate Agent with SEO
8 questions
Landing Page Template for Local Real Estate Agent with SEO
1 question
In this example, we’ll be creating a page for a local real estate agent to persuade people to sell the property with him and get more leads via lead form. Let’s take a look at all the steps you need to move through to create a high performing landing page that’s optimised for local SEO.
Short Newspaper Ad
02:50
QUIZ - Short Newspaper Ad
4 questions
Short Newspaper Ad
1 question
If you have a local business, you may want to promote it via your local newspaper, to reach more people in the area. Depending on your budget, the amount of space you have may be limited, so you need to make your content brief but information rich - and must quickly communicate your message.
Thanks for Watching!
01:26
7 Lectures | 41:07
Copywriting FB & IG Ads Introduction
05:14
Ultimate Quick guide to Copywriting for Facebook & Instagram
01:29
Top E-commerce Techniques
07:40
QUIZ - Top E-commerce Techniques
6 questions
Basics for Instagram & Facebook Ads
08:28
QUIZ - Basics for Instagram & Facebook Ads
6 questions
Facebook & Instagram Posts for Max Engagement
12:07
QUIZ - Facebook & Instagram Posts for Max Engagement
6 questions
Sample Post that Leads with a Question and Asks for Feedback
04:32
Introduction into Facebook Ad Creation & Quiz
01:37
QUIZ - Facebook Ads & Instagram Ads Copywriting
18 questions
8 Lectures | 01:25:11
SEO Introduction
03:03
Welcome to SEO Guide for Beginners
12:19
QUIZ - Welcome to SEO Guide for Beginners
4 questions
Customers & Keywords Research
18:24
QUIZ - Customer & Keywords Research (8 Questions)
8 questions
Creating SEO Friendly Content
05:32
QUIZ - Creating SEO Friendly Content
4 questions
On-Page SEO Basics
07:14
QUIZ - On-Page SEO Basics
4 questions
Introduction into Technical SEO
15:09
QUIZ - Introduction into Technical SEO
6 questions
Link Building Basics
21:23
QUIZ - Link Building Basics
8 questions
Thanks for Watching!
02:07
3 Lectures | 17:13
SEO Summary
09:05
QUIZ - SEO Summary
10 questions
Copywriting Summary
05:35
QUIZ - Copywriting Summary
25 questions
Final Test - Best of SEO, Content Marketing & Copywriting
50 questions
Congratulations!
02:33
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