Published 12/2022Course Language EnglishCourse Caption EnglishCourse Length 02:56:28 to be exact 10588 seconds!Number of Lectures 40
This course includes:
3 hours hours of on-demand video
Full lifetime access
Access on mobile and TV
Certificate of completion
1 practice tests
Conduct the customer research in the right order
Plan and conduct quantitative research
Identify customer target segment
Review and refine the product vision
Conduct qualitative research
Prepare for a customer interview
Conduct a successful customer interview
Build customer persona
Build customer journey
Understand the key concepts of statistics
Use samples to derive conclusion about population
Identify mean and proportion
Describe the normal distribution and apply Empirical rule
Set null hypothesis and alternative hypothesis
Calculate confidence intervals for means and proportions
Set up experiment criteria
Apply various sampling techniques
Avoid common mistakes and biases
Understand the difference between MVP and prototype
Plan an MVP
Use multiple usability research methods
Understand the difference between usability research and user research
Plan and conduct an A/B test
In order to survive in the market these days, it is absolutely critical to understand who your customers are, what are their needs, wants, goals and pain points. Missing a step in customer research, interviewing the wrong people or misinterpreting the experiment results can lead to poor sales, bad reviews and even to the product failure. At the same time, a holistic approach based on science and best practices will help you to maximize value delivered to the customers, and as a result bring your business to success.This is the second course in "Product Owner Academy" series. In this course we are going to take a deep dive into the world of customer research, statistics, user testing and data-driven decision making. You don't have to have any prior knowledge of the subject, as we will learn all the concepts from the basics.What will you learnAfter completing this course you will be able to confidently plan and execute quantitative and qualitative customer research, build customer personas, design customer journey and product vision. You will also learn how to confidently navigate the world of statistics, estimating means and proportions of the population, setting up confidence intervals and margin of error, defining null hypothesis and alternative hypothesis, calculating the rejection regions and criteria for decision. On top of that you will become familiar with various approaches to usability testing, learn how to set up an A/B test, how to design MVP and what is the difference between MVP and prototype.The course includes many activities using Miro (a free online whiteboard tool), knowledge tests and a lot of practical examples and pieces of advice on how to apply the new skills and knowledge to practice. There are also downloadable materials and useful links to help you maximize your learning outcomes.Whom is this course forWhile this course is designed with Product Owners in mind, it would definitely be useful for people involved in product or service development - startup and business owners, product team members, product and project managers and anyone else interested in customer research and data-driven decision making.This is an entry-level course, so we will start from the very basics and gradually build up the knowledge as we dive deeper into the topics. About your instructorI am the founder of Agile Apothecary. Having worked as Agile Coach and Product Owner in Rakuten, Indeed and McKinsey & Company, I had the privilege of being part of Agile transformation across multiple industries and geographies. Over more than 10 years of professional career, I have supported hundreds of teams, coached and trained thousands of people. I am especially passionate about training Product Owners, as this role is critical for the success of the business and is as challenging as it is exciting.Don't wait, sign up today and let's get started!Who this course is for:Product Owners, Product Managers and Business Owners who want to better understand the customers and maximize the business outcomesAnyone who is involved in product development and wants to better understand customer researchAspiring Product Owners and Agile Coaches who want to learn about the customer research processStartup owners who want to build exceptional products loved by customers
Course Content:
Sections are minimized for better readability, click the section title to view the course content
3 Lectures | 14:20
About this course and Product Owner Academy
04:53
In this lesson I introduce the objectives and outline of this course so that you better understand what is awaiting us ahead.
Resources and tools you will need
05:36
In this lesson you will create a copy of a Miro board with exercises that we are going to use throughout this course.
How to make the most out of this course
03:51
In this lesson I will share with you a few tips on how to maximize the learning outcomes, how to practice your skills even if you are not an acting Product Owner yet and how to get your skills endorsed on LinkedIn by me after the course completion.
7 Lectures | 37:16
About this section
01:14
In this lesson we will set the goals for this section and discuss why qualitative research is important
Importance of knowing your customers
06:27
In this lesson we will talk about difference between products that customers love and products that no one wants to buy. We will also discuss the algorithm of customer research and the common mistake a lot of startups and new businesses often make
Quantitative research
10:19
In this lesson we talk about the first step in customer research - quantitative research. What kind of data do you need? Which tools you can use to understand the market better? How do you evaluate your target audience size?
ACTIVITY: research for a new business idea
05:37
In this lesson we will use Miro template to plan and prepare a customer research for either your product or one of suggested prompts
Segmentation: narrowing down your focus
06:32
In this lesson we are going to discuss the importance of segmentation - how to define the exact slice of the potential target audience that you need to focus on.
Review your product vision
05:58
In this lesson we will review an existing product vision (if you already have one) or create a new one from scratch (if you don't have it yet).
Section wrap-up
01:09
Let's wrap up this section and summarize what we have learned so far.
9 Lectures | 38:52
About this section
01:49
In this lesson we will set up learning objectives for this section and discuss the key topics we are going to cover
Qualitative research
05:32
In this lesson we will dive deeper into the concept of qualitative research: what it is, why we do it and how to approach it
How to conduct interviews to get the information you need
06:34
From this lesson you will learn how to conduct the interviews with your customers, what to do and what not to do, and what are the common mistakes you should avoid
ACTIVITY: Preparing for an interview
03:07
In this lesson we will use Miro template to prepare the questions for the customer interview
Why do we need customer persona?
07:17
From this lesson you will learn what are customer personas, why we build them and what are the key principles of building a persona
ACTIVITY: build a customer persona
04:50
In this lesson we will use the Miro board and put together our very first persona.
What is customer journey and why do we need it?
04:28
From this lesson you will learn what the customer journey is, why we need it and what are the different possible approaches to building it.
ACTIVITY: Develop a customer journey
03:59
In this lesson we will create a customer journey using the Miro board template
Section wrap-up
01:16
In this lesson we will summarize the learnings from this section
12 Lectures | 49:42
About this section
01:23
In this lesson we will discuss the learning objectives for this section.
Statistics, population, means and proportions
04:48
From this lesson you will learn some key basic concepts: What is statistics and how is it different from probability? What is a mean and what is a proportion?
Confidence intervals and margin of error
03:02
From this lesson you will learn what are the confidence intervals and what is the margin of error.
Normal distribution and Central Limit Theory
04:58
In this lesson you will get familiar with the famous bell-shaped curve - normal distribution and you will learn about the Central Limit Theory.
Empirical rule
02:31
From this lesson you will learn empirical rule and remember forever 3 magical numbers: 68, 95 and 99.
Mean or proportion?
02:14
In this lesson we will recap the difference between mean and proportion and define what "success" means when we talk about proportions.
ACTIVITY: Calculating confidence intervals
10:40
In this lesson you will do some practical exercises calculating confidence intervals for means and proportions yourself.
Null hypothesis and alternative hypothesis
05:38
In this lesson we will discuss the scientific approach to experimentation and the two types of hypothesis we set when conducting experiments.
Set up criteria for decision
04:21
From this lesson you will learn what are the rejection regions and how to choose between one-tailed and two-tailed test.
Sampling like a pro
03:44
From this lesson you will learn some important rules for sampling and a few common approaches to sampling.
Common mistakes
04:52
In this lesson we will discuss the common mistakes people often make when applying statistics and conducting experiments
Section wrap-up
01:31
In this lesson we will summarize what we have learned in this section
7 Lectures | 32:30
About this section
01:32
In this lesson we will set up learning objectives for this section
MVP vs. prototype
05:24
In this lesson we will discuss the differences between MVP and prototype and when we need to use them.
ACTIVITY: build MVP
06:54
In this lesson we will do a practical exercise in Miro, planning and prioritizing work for our MVP.
Usability testing: common approaches, pros and cons
07:34
In this lesson we will analyze a few common approaches to the usability testing, their pros and cons and the situations when these approaches are applicable
User testing or usability testing?
04:45
In this lesson we will discuss the differences between user testing and usability testing and how to conduct user testing correctly.
ACTIVITY: Design an A/B test
05:38
In this lesson we are going to plan an A/B test using everything that we have learned so far.
Section wrap-up
00:43
In this lesson we will summarize the learnings from this section.
Final test
10 questions
2 Lectures | 03:48
What's next?
02:08
In this lesson I will give you some advice on the next steps you can take in order to continue learning and growing.
BONUS
01:40
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