Designing Tokenomics 101 Course | Free Udemy Course

Welcome to Designing Tokenomics!

In this course you're going to learn how to evaluate or design your tokenomics, your token economy.

Tokens, tokenization, is the big unlock of the crypto and web3 industry. It’s the ability to connect digital data to incentives and align incentives between different participants in a way that web2 hasn’t been able to achieve.

If you design your tokenomics well, you can supercharge your project, whether it's a distributed ledger like Bitcoin or an art project or a game.

If you do it badly, You set yourself up for a massive failure as your incentives unravel and disincentivize users.

Who is this course is for?

• Beginners

• Builders

• Investors

• Tokenomics experts

About your instructor:

Yosh spent the last decade as an entrepreneur and investor. From managing Toyota Motors's investment arm to founding Alpe Audio with the mission of enabling on-the-go learning worldwide, to leading tokenomics at both Revelator and OWN protocol, and hosting the Ethereum Audible Podcast. Yosh is passionate about the web3 as it is at the intersection of economics, investing, tech, game design and behavioral psychology.

Welcome to Designing Tokenomics!

In this lesson we'll walk through the different topics and areas of expertise that someone who designs and evaluates token designs needs to know.

For further reading you can explore Designing Tokenomics.

Why launch a token? 

In the next few lessons we'll explore the 7 reasons to launch a token. This lesson we'll explore fundraising.

Tokens are used to fundraise capital, whether you're bootstrapping or raising capital from investors. Both have advantages and disadvantages, but you'll definitely want to be wary of using tokens to fundraise and breaking the law!

Why launch a token? 

In the next few lessons we'll explore the 7 reasons to launch a token. This lesson we'll explore governance.

Tokens are used to govern many protocols. Whether you're looking to distribute governance to your community in a fair fashion or prevent governance as much as possible, tokens have been used as a solution.

Why launch a token? 

In the next few lessons we'll explore the 7 reasons to launch a token. This lesson we'll explore utility.

Utility is a great use case for launching a token. Bitcoin and Ethereum both have tokens purely for utility use cases.

What is the core thesis behind tokenomics?

What is the real purpose it serves and the problem it comes to solve? In this lesson we'll explore this core thesis and the value and innovation tokens bring to the table.

Diving further into our exploration of the core thesis of tokenomics, let's explore two case studies:

1. Bitcoin

2. Uniswap

Each have a successful token and each is here for a different use case.

Understanding supply and demand is the real 101 of tokenomics.

Tokenomics is built of two key factors: understanding what purpose your token serves and the different aspects affecting the supply and demand for the token. These are the core building blocks of who uses your token and why.

In this lesson we explore the four factors of supply:

1. Total token supply

2. Public initial distribution and issuance rate

3. Insider distribution and vesting

4. Staking & locked up tokens

Understanding supply and demand is the real 101 of tokenomics.

Tokenomics is built of two key factors: understanding what purpose your token serves and the different aspects affecting the supply and demand for the token. These are the core building blocks of who uses your token and why.

In this lesson we explore the the final two factors of supply:

1. Total token supply

2. Public initial distribution and issuance rate

3. Insider distribution and vesting

4. Staking & locked up tokens

Understanding token demand is the second part of tokenomics 101.

Token demand can be broken down into a few buckets:

1. Utility

2. Memes

3. Governance

4. ROI

In this lesson we dive into the core demand driver: utility. We'll look at two case studies of understanding how to think about modeling demand.

Understanding token demand is the second part of tokenomics 101.

Token demand can be broken down into a few buckets:

1. Utility

2. Memes

3. Governance

4. ROI

In this lesson we dive into the last three demand drivers: memes, governance and ROI.

How do the four demand factors play out in the price chart of UNI? Let's run through this case study to explore how Uniswap's token experienced different price movements affected by demand factors.