Last updated 2/2023Course Language EnglishCourse Caption English [Auto], Vietnamese [Auto]Course Length 49:17:22 to be exact 177442 seconds!Number of Lectures 515
This course includes:
49 hours hours of on-demand video
54 article
Full lifetime access
Access on mobile and TV
Certificate of completion
25 additional resources
Digital Marketing
B2B Digital Marketing
B2B Marketing
Social Media Marketing
Lead Generation
Customer Acquisition
Account Based Marketing
B2B Copywriting
B2B Content Creation
B2B Conversion Rate Optimization
ATTENTION B2B DIGITAL MARKETING COURSE UDEMY STUDENTS: Learn the strategies and nitty-gritty tactical details of acquiring business customers cheaply and quickly through digital marketing and modern social media marketing. Get digital training from a former VP of Marketing of a Google accelerator startup who taught a college-level digital marketing course. Your instructor was also a Global Marketing Manager at Sony PlayStation, VP of Marketing for a Google accelerator startup, the head of marketing for a Series-A startup, and a Product Marketing Manager for a Google-backed Series-D startup in Silicon Valley. He has an MBA from Philip Kotler's Kellogg School of Management, the #1 marketing school in the USA, where he studied both digital marketing and B2B marketing. This is the ultimate B2B digital marketing course Udemy. For the past 13 years I’ve worked with countless early, mid-stage, and large companies with their digital B2B digital marketing. The primary benefit of this course is learning how to acquire customers cost-effectively. But in the process of teaching you demand generation, you’re also going to learn a lot about B2B digital marketing strategies and high-level, long-term planning and digital brand-building. If you feel anything is missing, write me!Key Udemy digital marketing course 2023 topics:Advertising on LinkedIn, Facebook, YouTube, Google, TikTok, Snapchat, Quora, Reddit, Spotify, Twitter, Amazon & moreDemand generation & lead generation planning across various outbound and inbound channelsBasic and advanced LinkedIn digital marketing with real examples of campaigns I ran (as well as other social media marketing channels including Facebook digital marketing and Twitter)Cold email digital marketing and execution with real examples of manual and digital marketing automated campaignsB2B copywriting using my SPF framework and marketing psychology fundamentalsAccount based digital marketing (ABM) with execution detailsB2B conversion rate optimization (CRO)B2B digital marketing content creation using real examples and case studiesThis course is for anyone involved in B2B digital marketing, including freelancers, agencies, copywriters, entrepreneurs, and marketing managers and executives at companies large and small. Let’s get started!P.S., You're welcome to ask me your toughest B2B digital marketing questions! I like a good challenge.Learn from a master strategist and tactician without paying hefty consulting fees. This is one of the best Udemy digital market courses. - LinkedIn Digital Marketing- Facebook Digital Marketing- New! Snapchat advertising- New! Reddit advertising- New! Spotify advertising- New! Quora advertising- Email Digital Marketing- YouTube Digital Marketing- Google Digital Marketing- Digital Marketing Copywriting- Twitter Digital Marketing- Social Media Marketing- How to Grow Your Digital Marketing Agency- Digital Marketing Course for Lead Generation- Digital Marketing Course Udemy- TikTok Marketing - Account Based Marketing (ABM)- Advanced B2B Targeting Methods - Advanced B2B Marketing Plans"One of the best Udemy digital marketing courses!" Who this course is for:Digital Marketing ConsultantsB2B ManagersEntrepreneursMarketing ExecutivesDigital MarketersDigital AgenciesMarketing ConsultantsMarketing Managers
Course Content:
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16 Lectures | 02:52:52
Introduction to Digital Marketing with LinkedIn
11:48
Introduction to Digital Marketing with LinkedIn
3 questions
Message Ads
12:54
Note that message and conversation ads are no longer available in the European Union.
Message Ads
3 questions
Message Ads Tutorial
12:31
Conversation Ads
07:32
Conversation Ads
1 question
Conversation Ads Tutorial
07:51
LinkedIn Sales Navigator & Outreach
16:00
LinkedIn Sales Navigator & Outreach
5 questions
Image Ads 1
17:04
Image Ads 1
1 question
Image Ads 2
04:52
Image Ads 3
05:09
Image Ads
7 questions
Image Ads Tutorial
04:24
Analyzing 30 Image Ads
38:54
Video Ads
05:46
Video Ads
4 questions
Video Ads Tutorial
04:01
Text Ads
04:14
Text Ads
2 questions
Other
19:51
Other
4 questions
Part 1 Slides
00:01
15 Lectures | 01:39:31
Introduction - A - Digital Marketing for Top & Middle of Funnel
05:21
Inroduction - A
2 questions
Introduction - B
12:04
Introduction - B
2 questions
Introduction - C
04:27
Brand Unaware - A
09:58
Engagement Boost [Tutorial]
05:19
Video Views & Brand Awareness Boost [Tutorial]
03:56
Brand Unaware - B
18:36
Problem Unaware
04:08
Category Unaware
06:42
Create an Event [Tutorial]
04:16
Deleting an Event
Processing..
Product Unaware
07:02
Other - 1
04:15
Other - 1
1 question
Other - 2
13:26
Other - 2
2 questions
Part 2 - Slides
00:01
18 Lectures | 01:29:53
Introduction to Digital Marketing with Cold Emails
01:08
Cold Email Tip #1
09:59
Tip 1
1 question
Cold Email Tip #2
06:25
Cold Email Tip #3
06:44
Cold Email Marketing & GDPR Legal Compliance
04:34
Cold Email Tip #4
04:03
Cold Email Tip #5
06:11
Tip 5
2 questions
Cold Email Tip #6
06:37
Tip #6 Explained
08:22
SAMPLE EMAILS
01:01
Cold Email that Worked on Me!
05:15
Email Copywriting Case Study
06:39
Measuring Success - Email Copywriting
02:36
Measuring Success
1 question
BDR Email Advice
00:43
Cold Email
7 questions
Getting Emails from LinkedIn Sales Navigator
05:27
New Email + Warming It Up
03:56
Deliverability Checklist
10:00
Data-Driven Cold Email Insights
00:12
Data-Driven Cold Email Insights
3 questions
30 Lectures | 01:28:15
Your list and why personas aren't adequate
01:50
Pointless personas
00:04
The best approach
03:11
Finding or buying a list
04:03
Rent a list
03:10
Compile or build a list
03:31
Build a list from scratch - continued
02:29
Your List - Conclusion
00:58
Why you need to stop marketing your product and start doing this one thing
02:28
Latch onto Larger Companies Part 1
02:14
Latch onto Larger Companies Part 2
02:38
Pipeline Part 1
02:52
Pipeline Part 2
02:42
Pipeline Part 3
03:39
What type of lead do most people mean when they say "we want more leads!"
1 question
Customer Decision Journey - Part 1
01:51
Customer Decision Journey - Part 2
03:36
Customer Decision Journey - Part 3
02:16
Direct Mail Resurgence
03:04
Creating viral content
04:36
Beard Bib Example
00:45
Part 1 - One of the Cheapest Ways to Acquire Customers
04:15
Part 2 - One of the Cheapest Ways to Acquire Customers
03:54
Your Hard Offer - Part 1
02:27
Your Hard Offer - Part 2
02:38
Promote your hard offer on Facebook
02:03
Raising Awareness with Facebook Ads
09:19
Which of the following is a hard offer?
1 question
Content Syndication
01:01
Cold Calling
03:52
Emails Part 1
03:45
Emails Part 2
03:03
Email Lead Nurturing
1 question
1 Lectures | 13:38
Secrets of Success in B2B Advertising from David Ogilvy
13:38
59 Lectures | 04:19:15
Objectives 1
08:49
Facebook Ad Objectives & Stages of Awareness
2 questions
Objectives 2
10:51
Objective to Start with
1 question
Objectives 3
09:05
Objectives
8 questions
Lead Gen Targeting 1
05:29
Lead Gen Targeting 1
3 questions
Advanced Facebook Targeting with LeadEnforce
13:09
Targeting
3 questions
Lead Gen Forms
07:16
Lead Gen Forms Quiz
1 question
Streamlined Lead Gen Form Example
07:14
Downloading Leads
00:06
Lead Issue
00:46
Lead Metrics
1 question
Automatic Lead Nurturing
00:56
Typical Nurture Sequence
Processing..
Message Conversation Ads
03:28
OPTIONAL: 30% increase in revenue by marketing to customers with WhatsApp
00:09
Look Alike Targeting
05:08
Look Alike Targeting
1 question
"Best practices for building B2B Lookalike audiences"
00:01
Native Targeting & Instagram
05:35
B2B Facebook Native Targeting Examples
Processing..
Native Targeting Issues
00:43
Two Lead Gen Ads
04:40
Two Lead Gen Ads
1 question
3 Things to Test in Direct Response
06:45
Testing
3 questions
Testing & Copy
00:23
Offers Based on Levels of Awareness
04:43
Offers Based on Levels of Awareness
1 question
Hard Offer Ads
06:26
Medium Offers
04:14
Group Demos
05:08
Form Incompletes
01:52
Measuring Success
08:05
Retargeting
09:02
Retargeting 2
02:02
Facebook Pixel
01:20
Funnel Content
05:23
Out of Market Buyers
04:09
Clickup Example
02:54
Video Campaigns
06:15
Brand Marketing Shift in KPIs
04:13
Facebook Benchmarks
07:00
More Benchmarks
11:07
A Million Impressions Campaign Example
06:36
Facebook Awareness
09:19
Successful Ads Examples
02:53
Video Ads
1 question
B2B Brand Creative
02:33
B2B Mascots & Emotions
07:44
Make Your B2B Brand FAMOUS
05:38
Spying on a Competitor's Ads
00:19
Other Lessons from the B2B Institute
13:24
Sales Conversations
02:54
How to Win the Ad Auction
00:34
Winning
1 question
Choosing How to Get Charged
00:26
Custom Rules, Notifications, and Integrations
06:14
Real World Case Study
01:27
Analyzing with "Ads Reporting"
01:29
Case Study: "How monday.com used custom creative to win over realtors"
00:00
Limitations of Native Facebook Targeting
07:46
Custom Audiences
1 question
Facebook Ad Placements
06:09
Facebook Ad Placements
2 questions
Careful with Facebook Optimizations - Geography
03:14
Dangerous Facebook Optimizations
1 question
A/B Testing
01:01
A/B Test
1 question
Frequency Capping
00:53
Ad Quality Ranking
03:55
Ad Quality Ranking
1 question
Appendix / Bonus Section
00:16
31 Lectures | 03:46:51
B2B Marketing Timeline
09:52
B2B Marketing Timeline
5 questions
Account Based Marketing with LinkedIn Sales Navigator
This lecture explains the three fundamental principles of growth hacking. Please download the resource to see them applied with a viral post.
Example of the 3 Growth Hacking Principles
05:14
3 Principles of Growth Hacking
3 questions
Supply & Demand Growth Hacking
02:40
Example - Low Supply Growth Hacking
04:08
Economies of Scale or Leverage
04:05
This lecture explains the importance of economies of scale in growth hacking, even when you're small. Attached is an example of this is in action.
Growth Hacking Tactic for Economies of Scale
03:39
Marketing Psychology Growth Hacking
02:17
This articles goes through of examples of how marketing psychology is used for growth hacking. The downloadable resource shows an example of how to apply marketing psychology in a personalized way, at scale, to increase sales.
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