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Comprehensive Digital Marketing Course (Udemy Marketing Course Unofficial) - Digital Marketing Course Udemy 2023 | Free Udemy Course
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Last updated 2/2023Course Language EnglishCourse Caption English [Auto]Course Length 56:26:28 to be exact 203188 seconds!Number of Lectures 644
This course includes:
- 56 hours hours of on-demand video
- 68 article
- Full lifetime access
- Access on mobile and TV
- Certificate of completion
- 13 additional resources
- Digital Marketing
- Social Media Marketing
- Advertising
- Product Marketing
- Marketing Strategy
- Marketing Research
Master digital marketing with a former Global Marketing Manager for Sony PlayStation and Vice President of Marketing for a Google accelerator startup. Dekker Fraser has an MBA from the #1 ranked business for marketing: Philip Kotler's Kellogg School of Management. He's the author of two product marketing books, has 1/2 million course enrollments, and taught college-level digital marketing. Skip the $100,000 marketing MBA and take this Udemy marketing course instead!Learn how to acquire customers cost-effectively & grow your business quickly in 2023 using tha latest digital marketing tactics & strategies. This content is based on the latest and best research as well as my real-world experience as a marketing executive in companies ranging from early-stage startups to the Fortune 100. These digital marketing skills are relevant to companies of all sizes (from soloproeneurs to the Fortune 100) that sell products or services in both B2C and B2B markets. Get a world-class digital marketing education from the best of the best.Digital Marketing Course Udemy (Key Topics): 2 types of digital marketingLinkedIn digital marketingFacebook digital marketingEmail marketingGoogle & YouTube digital marketingMarketing for TikTok, Snapchat, Spotify, Reddit, Quora, Amazon & moreSocial media marketingLead generation & customer acquisitionHow to become famousRemote marketing jobs helpBranding & brand managementMarketing strategyProduct marketing management How to grow your digital marketing agencyCopywriting & content creationStartup digital marketing & growth hackingConversion rate optimizationApp marketingMarketing researchMarketing analyticsMarketing your consulting businessDigital marketing consultant for small businessesDigital marketing trendsHow to start a digital marketing companyFreelance digital marketingSign up today before prices change!Digital Marketing Course Udemy 2023Who this course is for:Digital Marketing ManagerMarketing AgencyMarketing ConsultantMarketing ManagerProduct Marketing MangerDigital Marketing SpecialistEntrepreneurProduct OwnerMarketing DirectorChief Marketing OfficerMarketing SpecialistBrand ManagerBrand Marketing Manager
Course Content:
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2 Lectures | 15:48
- 2 Types of Digital Marketing09:27
- Memory as an Advertising Objective06:21
95 Lectures | 07:04:18
- Introduction02:00
- Introduction to Facebook Ads for Consumer Marketing07:29
- Introduction to Facebook Ads for Consumer Marketing3 questions
- How to Set Up a Facebook Ads Awareness Campaign to Maximize Reach03:42
- What Is Broad Facebook Advertising04:35
- Broad Facebook Ads2 questions
- Reach as a Facebook Ads Goal05:08
- Awareness Objective: People Need to Hear about You to Buy You!04:30
- Awareness4 questions
- Memory for Facebook Ads1 question
- Advertising Old Brands & New Brands07:02
- How Advertising Really Works07:47
- Dangers of Relying on Facebook Click Data [Example]02:36
- Profit Growth04:43
- Low Frequency for Facebook Ads06:13
- Frequency for Facebook Ads2 questions
- Optimization & Distinctiveness05:32
- Facebook Ads Targeting Is Not Accurate04:04
- Facebook Ads Targeting1 question
- Fixing Inaccuracies with Facebook Ads06:29
- Fixing Inaccuracies with Facebook Ads1 question
- Asymmetric Advantages02:40
- Auditing Reach Awareness Campaigns within the Facebook Ads Interface06:57
- Fixing Problematic Targeting00:34
- Fixing Facebook Ads Targeting1 question
- Facebook Reach Maximization Challenge04:32
- Avoid Junk Inventory Placements05:25
- Avoid Junk Inventory Placements1 question
- Attention Metrics00:52
- Can You Trust Facebook's Data?02:49
- Broad Marketing Overview01:18
- Narrow Facebook Ads Introduction07:21
- Narrow Facebook Ads1 question
- Retargeting 106:25
- Retargeting 12 questions
- Setting Up a Lead Generation Campaign with Standard Targeting05:50
- Setting Up Lookalike Lead Generation Campaigns02:30
- Lookalike Targeting with Facebook Ads1 question
- Retargeting 202:23
- Retargeting 21 question
- Setting Up a Retargeting Campaign with Facebook Ads04:50
- Other In-Market Targeting02:35
- In-Market Targeting3 questions
- Facebook Audience Management 1 - Customer List06:24
- Facebook Audience Management 2 - Lookalikes04:57
- Audience Management 3 - LeadEnforce04:56
- Targeting Facebook Audiences3 questions
- Instant Experiences Advantages with Facebook Ads03:34
- Instant Experience Example04:10
- Creating Instant Experiences03:16
- Creating Instant Experiences - Templates01:34
- Facebook Dynamic Creative07:34
- Dynamic Creative Ads2 questions
- Narrow Advertising Overview02:26
- Narrow Facebook Ads1 question
- Objectives 1 - B2B Facebook Ads08:49
- Facebook Ads Objectives & Stages of Awareness3 questions
- Objectives 2 - B2B Facebook Ads10:51
- Objective to Start with for Facebook Ads1 question
- Objectives 3 - Facebook Ads09:05
- Objectives 3 - Facebook Ads8 questions
- Lead Gen Targeting 1 - Facebook Ads05:29
- Lead Gen Targeting 1 - Facebook Ads4 questions
- Advanced Facebook Targeting with LeadEnforce - Facebook Ads13:09
- Targeting with Facebook Ads3 questions
- Lead Gen Forms with Facebook Ads07:16
- Lead Gen Forms with Facebook Ads1 question
- Streamlined Lead Gen Form Example07:14
- Downloading Leads from Facebook Ads00:06
- Facebook Lead Issue00:46
- Lead Metrics with Facebook Ads1 question
- Automatic Lead Nurturing - Facebook Ads00:56
- Typical Nurture SequenceProcessing..
- Message Conversation Ads on Facebook03:28
- OPTIONAL: 30% increase in revenue by marketing to customers with WhatsApp00:09
- Look Alike Targeting for Facebook Ads05:08
- Lookalike Targeting on Facebook Ads1 question
- "Best practices for building B2B Lookalike audiences"00:01
- Native Targeting & Instagram05:35
- Facebook Native Targeting B2B06:28
- B2B Facebook Native Targeting Examples00:31
- B2B Facebook Ads Native Targeting2 questions
- Native Facebook Ads Targeting Issues00:43
- Two Lead Gen Facebook Ads04:40
- Two Lead Gen Facebook Ads1 question
- 3 Things to Test in Direct Response06:45
- Testing3 questions
- Testing & Copy00:23
- Offers Based on Levels of Awareness04:43
- Offers Based on Levels of Awareness1 question
- Hard Offer Ads - Facebook Ads06:26
- Medium Offers04:14
- Group Demos05:08
- Form Incompletes01:52
- Measuring the Success of Facebook Ads08:05
- Retargeting Facebook Ads09:02
- Retargeting 202:02
- Facebook Ads Pixel01:20
- Funnel Content05:23
- Out of Market Buyers04:09
- Clickup Example02:54
- Video Campaigns for Facebook Ads06:15
- Brand Marketing Shift in KPIs04:13
- Facebook Benchmarks07:00
- More Benchmarks for Facebook Ads11:07
- A Million Impressions Campaign Example06:36
- Facebook Awareness09:19
- Successful Ads Examples02:53
- Facebook Video Ads1 question
- B2B Brand Creative02:33
- B2B Mascots & Emotions07:44
- Make Your B2B Brand FAMOUS05:38
- Spying on a Competitor's Ads00:19
- Other Lessons from the B2B Institute13:24
- Sales Conversations02:54
- How to Win the Ad Auction00:34
- Winning1 question
- Choosing How to Get Charged00:26
- Custom Rules, Notifications, and Integrations06:14
- Real World Case Study01:27
- Analyzing with "Ads Reporting"01:29
- Case Study: "How monday.com used custom creative to win over realtors"00:00
- Limitations of Native Facebook Targeting07:46
- Custom Audiences for Facebook Ads1 question
- A/B Testing01:01
- A/B Testing1 question
- Frequency Capping00:53
- Ad Quality Ranking03:55
- Ad Quality Ranking1 question
22 Lectures | 02:03:26
- Ecommerce Email Marketing19:15
- Introduction to Digital Marketing with Cold Emails01:08
- Cold Email Marketing Tip #109:59
- Cold Email Marketing Tip #11 question
- Cold Email Marketing Tip #206:25
- Cold Email Marketing Tip #306:44
- GDPR & Cold Email Marketing Compliance04:34
- Cold Email Marketing Tip #404:03
- Cold Email Marketing Tip #506:11
- Cold Email Marketing Tip 52 questions
- Cold Email Marketing Tip #606:37
- Cold Email Marketing Tip #6 Explained08:22
- PAS Formula for Email Marketing08:00
- Levels of Awareness for Email Marketing05:42
- SAMPLE EMAIL MARKETING01:01
- Cold Email Marketing that Worked on Me!05:15
- Case Study on Email Marketing06:39
- Measuring Success of Email Marketing02:36
- Measuring Success of Email Marketing1 question
- BDR Email Marketing Advice00:43
- Cold Email Marketing7 questions
- Getting Emails from LinkedIn Sales Navigator05:27
- New Email + Warming It Up03:56
- Deliverability Checklist for Email Marketing10:00
- Data-Driven Cold Email Marketing Insights00:12
- Data-Driven Cold Email Marketing Insights3 questions
- Cold Email1 question
- Bounce Rate00:36
34 Lectures | 04:47:42
- Introduction - Bottom of Funnel LinkedIn Marketing11:48
- Introduction3 questions
- Message Ads12:54
Note that message and conversation ads are no longer available in the European Union.
- Message Ads3 questions
- Message Ads Tutorial12:31
- Conversation Ads07:32
- Conversation Ads1 question
- Conversation Ads Tutorial07:51
- LinkedIn Sales Navigator & Outreach16:00
- LinkedIn Sales Navigator & Outreach5 questions
- Image Ads 117:04
- Image Ads 11 question
- Image Ads 204:52
- Images Ads 305:09
- Image Ads7 questions
- Image Ads Tutorial04:24
- Analyzing 30 Image Ads38:54
- Video Ads05:46
- Video Ads4 questions
- Video Ads Tutorial04:01
- Text Ads04:14
- Text Ads2 questions
- Other19:51
- Other4 questions
- Targeting Options in 202209:39
- Matched Audiences04:32
- Part 1 Slides00:01
- Introduction - Top & Middle of Funnel LinkedIn Marketing05:21
- Introduction - A2 questions
- Introduction - B12:04
- Introduction - B2 questions
- Introduction - C04:27
- Brand Unaware - A09:58
- Engagement Boost [Tutorial]05:19
- Video Views & Brand Awareness Boost [Tutorial]03:56
- Brand Unaware - B18:36
- Problem Unaware04:08
- Category Unaware06:42
- Create an Event [Tutorial]04:16
- Deleting an EventProcessing..
- Product Unaware07:02
- Other - 104:15
- Other - 11 question
- Other - 213:26
- Other - 22 questions
- LinkedIn Ad Benchmarks01:07
- Part 2 Slides00:00
11 Lectures | 45:16
- Audience Targeting through Google04:05
- Google Audience Examples02:37
- Your Data Segments - Google02:52
- In-Market & Life Event Targeting02:47
- Google Audiences & Targeting00:23
- Google Audiences & Targeting2 questions
- Google Keyword Planner04:24
- Google Search Ads PPC06:31
- Google Display Campaign03:14
- YouTube Ads05:40
- YouTube Ad Types, Objectives & Campaign Subtypes04:19
- TUTORIAL: Create a YouTube Ad08:24
32 Lectures | 02:53:43
- TikTok Advertising Objectives 104:09
- Objectives 12 questions
- TikTok Advertising Objectives 206:09
- Objectives 24 questions
- TikTok Advertising Objectives 305:50
- Objectives 37 questions
- TikTok Advertising Objectives 402:51
- Objectives 42 questions
- Targeting 105:45
- Targeting 17 questions
- Targeting 204:59
- Targeting 304:10
- Targeting 401:00
- Targeting 2, 3 & 410 questions
- TikTok Custom Audiences from Customer List00:08
- Creative & Delivery 105:47
- Creative & Delivery 12 questions
- Creative & Delivery 205:10
- Creative & Delivery 21 question
- Creative & Delivery 305:40
- Creative & Delivery 32 questions
- TikTok Lead Generation Ads04:46
- Lead Generation Tutorial05:48
- Lead Generation Ads1 question
- Other Ad Types, Analysis & Macros06:05
- Other Ad Types, Analysis & Macros1 question
- Analysis & Macros Continued05:18
- Analysis & Macros Continued Again03:17
- View Data Tutorial04:02
- TikTok Assets05:01
- Video Editor Tutorial04:39
- Instant Pages Tutorial04:33
- Trend Discovery & Top Ads Tutorial04:21
- Video Ad Best Practices 105:00
- Video Ad Best Practices 12 questions
- Video Ad Best Practices 204:18
- Video Ad Best Practices 23 questions
- Video Ad Best Practices 305:29
- Video Ad Best Practices 31 question
- Snapchat ads tutorial (introduction)17:01
- Intro to Spotify Advertising10:02
- Spotify Ads4 questions
- Intro to Reddit Ads08:16
- Intro to Quora Ads09:16
- Quora Ads2 questions
- Quora Ad Manager01:15
- Quora Ad Manager3 questions
- Quora Ad Manager Filters02:14
- Intro to Kindle Ads11:24
32 Lectures | 01:50:35
- Your list and why personas aren't adequate01:50
- Pointless personas00:04
- The best approach03:11
- Finding or buying a list04:03
- Rent a list03:31
- Compile or build a list02:29
- Build a list from scratch - continued03:10
- Your List - Conclusion00:58
- Why you need to stop marketing your product and start doing this one thing02:28
- Latch onto Larger Companies Part 102:14
- Latch onto Larger Companies Part 202:38
- Pipeline Part 102:52
- Pipeline Part 202:42
- Pipeline Part 303:39
- What type of lead do most people mean when they say "we want more leads!"1 question
- Customer Decision Journey - Part 101:51
- Customer Decision Journey - Part 203:36
- Customer Decision Journey - Part 302:16
- Direct Mail Resurgence03:04
- Creating viral content04:36
- Beard Bib Example00:45
- Part 1 - One of the Cheapest Ways to Acquire Customers04:15
- Part 2 - One of the Cheapest Ways to Acquire Customers03:54
- Your Hard Offer - Part 102:27
- Your Hard Offer - Part 202:38
- Promote Your Offer, Not Your Product02:03
- Content Syndication01:01
- Cold Calling03:52
- Emails Part 103:45
- Emails Part 203:03
- Email Lead Nurturing1 question
- Pay People to Talk to Sales15:37
- Lead Generation Is Easy04:41
- Enter Low Supply Channels: Easy Growth Hacking11:21
140 Lectures | 09:18:25
- Introduction to Become a Product Marketing Manager01:44
- Content Overview02:05
- 1-Page Product Marketing Plan + FREE BOOK!14:43
- Product Marketing3 questions
- Positioning Mistakes05:13
- Positioning Mistakes4 questions
- Profit04:52
- Profit2 questions
- The Big Mistake in B2B Product Marketing that People Keep Making01:05
- B2B Product Marketing2 questions
- PART 1 : Competitive Analysis01:44
- PART 2 : Competitive Analysis02:50
- PART 3: Competitive Analysis - Customer Captivity02:55
- PART 4 : Competitive Analysis - Marketing Strategy & Tactics02:55
- SaaS Positioning Worksheet - Part A16:36
- SaaS Positioning Worksheet - Part A1 question
- SaaS Positioning Worksheet - Part B12:04
- SaaS Positioning Worksheet - Part B4 questions
- 1-Page Competitive Analysis Template Walk-through12:44
- 7 Big Product Marketing Mistakes04:16
- Product Marketing Mistakes1 question
- History of Product Marketing02:50
- History of Product Marketing1 question
- Why PMMs Need to Understand Marcom04:25
- Why PMMs Need to Understand Marcom1 question
- Managing Cannibalization04:11
- Product lifecycle decisions02:17
- Nike Example: Big Product Marketing Mistake04:28
- Product Marketing vs. Service Marketing02:03
- Product Marketing vs. Service Marketing3 questions
- Going Big (LinkedIn Targeting Example)06:54
- Going Big (LinkedIn Targeting Example)5 questions
- Going Big (Facebook Targeting Example)03:31
- Going Big (Facebook Targeting Example)2 questions
- Big Targeting02:42
- Positioning Doesn't Matter as Much as You Might Think05:29
- Positioning Doesn't Matter as Much as You Might Think5 questions
- Awareness Tied to Triggers03:15
- Awareness Tied to Triggers4 questions
- Website Data Insights03:59
- Website Data Insights1 question
- Viral KPIs03:17
- Word of Mouth 106:26
- Word of Mouth 204:01
- Burger King Example02:15
- Budgeting08:47
- Budgeting4 questions
- Making Marketing Go Viral02:31
- Virality1 question
- PART 1 : Messaging in App03:09
- PART 2 : Messaging in App03:49
- Persuasion1 question
- PART 3 : Messaging in App01:15
- Calendar Management01:38
- Pricing Tactics01:08
- Product Marketing Calendar Template (Excel)00:01
- Presentations03:10
- Introduction to Market Sizing07:13
- Market Sizing1 question
- Sizing Markets with Investor Relations06:14
- Sizing Markets with Social Media Advertising11:52
- Estimating Demand with ProfitGuru04:17
- Estimating Demand with Google Keyword Planner05:06
- Be Careful with Using Views, Reviews, and Subscribers!07:13
- Sizing Book Demand with KDSPY05:04
- Sizing Podcast Markets04:36
- Sizing Markets with Panel Data05:42
- Absolute #s Matter more than Relative #s07:18
- The Uniqueness Trap09:03
- Telling Investors What They Want to Hear09:27
- Sales Enablement Introduction: Start with the Problem10:07
- Sales Enablement 210:05
- Internal Education 107:27
- Internal Education 204:45
- Customer-Facing Content09:32
- Operational Improvement05:43
- Sales Enablement Tips08:58
- How to Create a Sales Demo that Closes Deals (5 Tips!)05:15
- Sales Demo3 questions
- Various Marketing Roles02:39
- Marketing Schools02:26
- Working with Product Managers and Designers02:47
- Salaries00:37
- The key to product led growth is a wider top-of-funnel02:54
- What can we learn about product-led growth from free-to-play games?06:34
- Gamification: the Frontier of Product-Led Growth11:59
- Jason Lemkin on Freemium00:00
- Product Led Growth2 questions
- Habit-forming products15:19
- Product Led Habit Formation00:52
- Do not require a work email!09:23
- What does product-led really mean?02:51
- The end user is king03:35
- Usage-based trials04:45
- Changing people's minds with PLG00:03
- Product Led Growth with RocketReach: The Usage Experience06:46
- Why do welcome emails contain multiple calls-to-action?1 question
- Email nurturing after signing up for a free account - part 114:38
- Email nurturing after signing up for a free account - part 211:18
- Sample nurture emails and tips00:31
- Case studies00:02
- Initial sign-up process07:33
- Freemium vs. Free Trial00:00
- Product Led Growth Conversion Benchmarks03:38
- Three Groups to Focus on03:03
- Advertising Focus00:52
- Advertising Large vs. Small01:44
- Advertising Methods and Costs01:08
- Accounting02:55
- Companies that don't Benefit from Mass Advertising01:35
- Hard to convince00:38
- Creative Strategies02:38
- Direct-Response Advertising02:53
- Evaluating AD Plan from a High Level03:27
- Segmentation Limitations02:09
- Robinhood01:25
- Timing your advertising budget01:07
- Marketing Budgets01:13
- How People will Evaluate You01:23
- Interpersonal Skills and Communication Barriers03:09
- Task-oriented vs. people-oriented02:11
- Commitments02:16
- Ask open-ended questions01:05
- Assertiveness01:41
- Candor01:29
- Communicate frequently02:25
- Dealing with stress02:09
- Eye contact02:08
- Encourage everyone to talk02:51
- Generosity01:40
- Giving critical feedback02:05
- How do you react in stressful situations?01:15
- Listen00:50
- Engaging with new people02:18
- Mixed signals01:42
- Power04:28
- Powerful people03:42
- Phone Calls02:11
- Praise publicly01:13
- Silence is your friend02:44
- PART 1 : Writing E-mails02:59
- PART 2 : Writing E-mails03:30
- Soft skills tips01:16
- Growth is often bad for business03:24
- When Growth is necessary02:46
- Where does Growth come from?03:07
- Three ways to grow a business02:03
- PART 1 - The Two Types of to Look for Growth02:02
- PART 2 - The Two Types of to Look for Growth04:11
- PART 1 : Getting Customers04:34
- Sources of Growth : The Marketing Perspective02:06
- The 2 Big Things3 questions
- PART 2 : Getting Customers05:07
- Riding a Wave is Easier Than Creating a Wave01:17
- Growth relies on Having a Clear Financial Goal01:43
- Growth Happens in Small Pockets00:45
- Measure Demand for Your Product Before You Create It03:05
- Growth Hacking a Product Launch03:11
- The Early Stages of Growth01:47
- How High-level Marketing Decisions Drive Growth01:00
- What if you're First to Market?01:24
- The Customer Decision Journey02:20
- The Measurement Myth01:39
35 Lectures | 04:10:40
- Campaign High Level 107:45
- Campaign High Level 15 questions
- Campaign High Level 206:20
- Campaign High Level 22 questions
- B2B Marketing Timeline09:52
- B2B Marketing Timeline5 questions
- Account Based Marketing with LinkedIn Sales Navigator08:46
- Getting started with cold email05:06
- Getting started with cold email1 question
- Sending Cold Emails & Automated LinkedIn05:15
- Sending Cold Emails & Automated LinkedIn2 questions
- Pay for Meetings (LinkedIn)04:42
- LinkedIn Advertising Campaigns - B2B05:52
- Facebook Advertising Campaigns - B2B05:14
- Facebook Advertising1 question
- Validating Emails with Bouncer01:36
- Calculating Sales Velocity10:51
- Diagnosing Problems 107:00
- Diagnosing Problems 211:40
- Advanced Considerations in B2B Funnels07:54
- B2B Branding17:34
- Homepage Example10:18
- Homepage Sequence1 question
- Enterprise B2B Website07:03
- Evidenced-Based Website Design05:52
- Interviewing Potential Buyers (Qualitative Research)07:51
- Interviewing1 question
- Surveying B2B Buyers (Quantitative Research)10:56
- Surveying B2B Buyers (Quantitative Research)1 question
- Collecting B2B Survey Responses06:35
- Collecting B2B Survey Responses1 question
- Competitive Analysis 105:41
- Competitive Analysis 204:50
- Competitive Analysis 21 question
- Writing Case Studies05:21
- Case Study Interview Questions00:23
- Case Study Interviews1 question
- Best Content for Each Funnel Stage06:24
- Content for Each Funnel Stage3 questions
- Content for Six Groups of People04:49
- SPF Framework06:01
- SPF Framework1 question
- Key B2B Marketing Notes - Part 108:30
- Key B2B Marketing Notes - Part 216:03
- Marketing Notes2 questions
- Trigger Events03:52
- The B2B Marketing Lie (and How to Efficiently Acquire Customers at Scale)04:38
- Product Positioning vs Brand Positioning06:52
- Product Positioning vs Brand Positioning3 questions
- Big Account Based Marketing Mistake08:34
- ABM Mistake1 question
- Your Website Doesn't Need to Convert!04:40
14 Lectures | 01:23:18
- Reach 1 - Influencer marketing should reach for the stars!04:05
- Reach 12 questions
- Reach 205:18
- Reach 23 questions
- Reach 306:06
- Reach 32 questions
- Reach 406:29
- Reach 42 questions
- Reach 507:12
- Reach 52 questions
- Collaborators 1 - Jordan Peterson Influencer Marketing Case Study07:14
- Collaborators 205:27
- Collaborators 306:14
- Collaborators 405:00
- Collaborators 505:37
- Hit Makers 1 - Influencer Marketing Tips04:43
- Hit Makers 209:56
- Blockbusters 104:55
- Blockbusters 205:02
72 Lectures | 04:21:09
- Introduction to Branding01:04
- How Brands Grow - Part 106:34
- How Brands Grow - Part 14 questions
- Case Study: Airbnb00:19
- Case Study: Airbnb1 question
- 7 Rules for Brand Growth05:00
- 7 Rules for Brand Growth3 questions
- Notes from Byron Sharp14:50
- Notes from Byron Sharp8 questions
- Marketing Laws03:09
- Marketing Laws6 questions
- Key Influencers07:44
- Assignment: Brand Partnerships00:13
- Word of Mouth Brand Marketing07:44
- Word of Mouth2 questions
- Brand Collaborations09:11
- Brands Vs Products03:01
- Consequential Word of Mouth06:33
- Assignment00:05
- Visual Identity Is More than a Logo03:33
- How Does Your Brand Create Value?03:31
- Assignment00:13
- Strategy00:28
- Target Market01:21
- Personas01:19
- Value Proposition01:11
- Customer Value Proposition01:03
- Positioning, Customer Value, and Campaign Ideas01:24
- 4Ps00:39
- Changing a Brand00:51
- Brand design02:51
- Brand design example02:10
- Brand Design1 question
- Logo evolution example00:50
- Brand sounds01:34
- Brand sounds example00:30
- Brand naming01:13
- Motto / slogan00:54
- Brand extensions01:20
- Brand architecture01:36
- Brand Customer Value Proposition2 questions
- Workbook 1 [Brand Strategy]09:03
- Workbook 2 [Brand Tactics]07:33
- Brand Tactics Assignment [Personal Branding]00:06
- Brands are not sustainable competitive advantages01:47
- Competitive Advantage1 question
- Branding is more important in some contexts than in others00:36
- Influencer Video00:57
- What Is a Brand Manager?06:27
- Limitations of the 4Ps02:54
- Marketing Small Vs. Large Companies07:04
- Positioning03:16
- Positioning1 question
- Creative: Direct Response & Brand Marketing09:37
- The consumer journey, go-to-market01:28
- Research, metrics, and advertising02:11
- Rule #1 of Personal Branding04:52
- Assignment00:10
- What LinkedIn Teaches Us about Branding06:54
- LinkedIn Branding3 questions
- More on Personal Branding08:32
- Personal Branding1 question
- Assignment00:06
- Personal Branding 308:27
- Fashion Matters!06:46
- Iconic Fashion for Building a Personal Brand00:32
- Assignment00:29
- When Branding Matters More03:43
- Branding Matters1 question
- Life Coach Case Study + Psychology & Influence07:41
- Your Comprehensive Personal Branding Plan13:37
- Brand Plan3 questions
- Personal Branding CASE STUDY09:56
- Personal Branding CASE STUDY2 questions
- Assignment00:04
- Influencer Outreach05:23
- Strong Point of View04:46
- BLOCKBUSTERS07:10
- Being the Best Does Not Matter02:52
- The FASTEST Way to Raise Your Brand Awareness05:08
- Assignment00:03
Think of some tactics that will help position you as an authority figure in your target market.
- How to Be More Likeable00:41
- Likeability1 question
- Shark Tank00:24
- Assignment00:30
- 11 Ways to Build Your Personal Brand [Harvard Business Review]09:14
- Professional Service Personal Branding05:45
- Professional Service Personal Branding1 question
- Dan Lok00:23
30 Lectures | 03:00:21
- You Are Selling a Professional Service!04:32
- Specialists Dominate 106:06
- Specialists Dominate 212:59
- Choosing a Specialty for Your Digital Marketing Agency [Workbook]15:57
- Specialties1 question
- Assignment - Trusted Advisor00:09
- Assignment - Selling Outcomes00:06
- Research 107:38
- Research 206:52
- Assignment - Research00:16
- Getting Clients with Cold Email 105:28
- Getting Clients with Cold Email 204:01
- Getting Clients with Cold Email 306:16
- Assignment - Cold Email00:14
- Getting Clients with LinkedIn Ads04:13
- Getting Clients with a Facebook Ad + E-book05:40
- Getting Clients with a Facebook Ad + E-book1 question
- Getting Clients with Video Ads on LinkedIn05:46
- Assignment - Mid Funnel Offers00:30
- Getting Clients with Direct Mail03:04
- Getting Clients with Direct Mail 206:42
- Getting Clients with Direct Mail 302:50
- Getting Clients with Partnerships04:22
- Other Ways to Get Clients11:38
- Persuading Clients 109:11
- Persuading Clients 207:38
- More Ways to Get Clients10:17
- Getting Clients with Funnel Content03:42
- Digital Marketing Agency Pricing09:03
- Digital Marketing Agency Proposals 107:03
- Digital Marketing Agency Proposals 205:31
- Economics of Scaling and Agency12:36
54 Lectures | 07:37:19
- 2 Types of B2C Copywriting12:37
- 10 Ways to Write Your First Paragraph08:47
- Headline Copywriting09:15
- Headline Copywriting3 questions
- 8 Copywriting Tricks Used by Apple00:07
- Aids to headline copywriting05:31
- 35 proven headline formulas06:05
- Headlines copywriting advice from David Ogilvy05:13
- Ogilvy headline copywriting2 questions
- Writing body copy13:01
- 7 steps to successful ads & 5 principles of copywriting04:54
- Copywriting for long-term growth part 106:07
- Copywriting for long-term growth part 205:43
- Copywriting for long-term growth part 307:14
- ADPLAN framework to evaluate copywriting05:12
- ADPLAN framework1 question
- Introduction & Stages07:15
- Stages1 question
- Psychology - Reactance08:54
- Copywriting Funnel 111:55
- Funnel1 question
- Copywriting Funnel 218:58
- OPTIONAL: Building a Funnel Campaign in LinkedIn09:28
- Chatbot Example (Continued)07:55
- Writing Case Studies Copy12:00
- Tactical Copywriting Frameworks11:00
- Psychology - Endowment07:42
- Endowment Copywriting1 question
- Task: Endowment Copywriting00:11
- Psychology - Distance06:14
- Psychology - Uncertainty07:49
- Psychology - Corroborating Evidence06:35
- SPF Copywriting Framework Workbook13:32
- Copywriting Mistakes 105:43
- Copywriting Mistakes 209:21
- B2B Copywriting Mistakes2 questions
- Case Studies15:52
- Maximizing Video Views03:55
- PAS Copywriting08:00
- PAS Copywriting1 question
- Case Studies 208:22
- Killer Copywriting Tips07:37
- Total cost of ownership1 question
- Copywriting Persuasion08:44
- Copywriting Presentation Slides00:02
- 3-2-1 Strategy Salesforce for Email Marketing04:56
- 3-2-1 Strategy HubSpot for Email Marketing04:07
- 3-2-1 Strategy Mailchimp for Email Marketing01:44
- When To Send Leads To Sales05:51
- When To Send Leads To Sales B03:11
- When To Send Leads To Sales C10:55
- Always Promote Your Hard Offer or MQL Offer09:09
- White Paper Nurturing 105:56
- White Paper Nurturing 214:36
- White Paper Nurturing 316:18
- White Paper Nurturing 406:20
- White Paper Nurturing 505:23
- White Paper Nurturing 626:55
- White Paper Nurturing 708:44
- White Paper Nurturing 804:07
- White Paper Nurturing 916:21
- Nurturing People After They Sign Up For A Free Trial A14:38
- Nurturing People After They Sign Up For A Free Trial B11:18
30 Lectures | 03:39:51
- Avoid Big Capital Expenditures 107:15
- Avoid Big Capital Expenditures 213:57
- Borrow Credibility, Don't Build It07:51
- Startups2 questions
- Approaching Influencers07:10
- Leveraging & Repurposing Existing Content (OPTIONAL)00:06
- Avoid Perfectionism & Take Non-Financial Risks07:20
- Marketplaces 106:49
- Marketplaces 207:42
- ASO 1 - Keyword Research12:26
- ASO 2 - Optimization09:59
- Be Specific17:54
- Word of Mouth 115:13
- 3 Types of WOM Growth Hacking1 question
- Word of Mouth Drivers11:13
- Major Word of Mouth Drivers1 question
- Tips to Generate Word of Mouth Growth Hacking13:49
- Word of Mouth Growth Hacking Worksheet06:45
- Canva Word of Mouth Growth Hacking Case Study03:46
- STEPPS viral framework1 question
- Viral Word of Mouth in the Book Industry09:45
- The 3 Principles of Growth Hacking04:44
This lecture explains the three fundamental principles of growth hacking. Please download the resource to see them applied with a viral post.
- Example of the 3 Growth Hacking Principles05:14
- The 3 Principles of Growth Hacking3 questions
- Supply & Demand Growth Hacking02:40
- Example - Low Supply Growth Hacking04:08
- Economies of Scale or Leverage04:05
This lecture explains the importance of economies of scale in growth hacking, even when you're small. Attached is an example of this is in action.
- Growth Hacking Tactic for Economies of Scale03:39
- Marketing Psychology Growth Hacking02:17
This articles goes through of examples of how marketing psychology is used for growth hacking. The downloadable resource shows an example of how to apply marketing psychology in a personalized way, at scale, to increase sales.
- Example - Marketing Psychology Growth Hacking02:23
- Growth Hacking Mistakes09:33
- Growth Hacking Mistakes1 question
- Look for Big Opportunities, Not just Problems04:37
- 50+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harry's, etc.)!00:00
- Seeding Markets with Network Effects10:54
- Seeding 2-Sided Markets06:36
- Growth Hacking 2-Sided Markets1 question
35 Lectures | 02:43:16
- Strategic Thinking for Conversion Rate Optimization06:10
- Strategic Thinking1 question
- Assignment: Audience Insights02:02
- On-site Surveys01:26
- Survey Example01:49
- Conversion Rate Optimization Mistake08:27
- Easiest Way to Boost Conversion Rates06:10
- Dramatic CTA Changes04:03
- Levels of Testing04:34
- Offer Testing05:35
- Time To Convert03:01
- 30 Day Drip with Webinar02:44
- Assignment: Webinar00:15
- 6 Principles08:00
- Analytics Mistakes11:29
- Ungated Videos06:02
- Provide Options05:04
- Provide Options through Retargeting03:03
- Address Objections08:23
- Don't Gate Your Content06:59
- Testing Creative Strategies07:47
- AB Testing Pages03:15
- AB Testing Pages 202:37
- A/B vs A/B/N vs. Multivariate Testing00:00
- General Rule of Thumb02:15
- CRO Software10:20
- Optimizing Based on Stages of Awareness06:34
- Funnel Content Testing04:52
- Funnel Example05:07
- Pricing Page Testing06:50
- Audio Testing01:40
- PQLs05:40
- Social Sign On01:49
- Live Chat CRO04:32
- Cancellation01:39
- Interactive Content03:03
6 Lectures | 31:16
- Introduction to Market Research00:40
- 3 Types of Market Research05:39
- 3 Types of Market Research4 questions
- 3 Types of Data06:22
- 3 Types of Data4 questions
- Two Pointers for Market Research02:22
- Exploratory Research11:54
- Example: Arthritis Supplement (Branding Based on Exploratory Interviews)04:19
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