Last updated 2/2023Course Language EnglishCourse Caption English [Auto]Course Length 19:29:32 to be exact 70172 seconds!Number of Lectures 264
This course includes:
19 hours hours of on-demand video
8 article
Full lifetime access
Access on mobile and TV
Certificate of completion
26 additional resources
Understand the fundamentals of digital marketing and how to develop a successful strategy for your business
Learn about the different channels of digital marketing, including SEO, PPC, social media, email marketing, and content marketing
Gain hands-on experience in developing and implementing digital marketing campaigns through real-world projects and case studies
Create the company`s mission, and unique selling proposition
Сonduct market research, identify your target audience, and create a content marketing plan
Create and manage PPC campaigns
Use social media to build brand awareness and drive website traffic
Use analytics and data to measure the effectiveness of your campaigns and make data-driven decisions
Gain the knowledge and skills to develop and execute a successful digital marketing strategy for your own business "
Get a comprehensive list of tips on how to find a job in digital marketing
Do you want to become a full-fledged digital marketer and unlock your career? Need advice on how to get started? I want to help you achieve all your goals through online learning by providing you with 24/7 support during your studies and beyond. Your access to the course is for life. This comprehensive course is designed to provide you with a solid understanding of digital marketing, the knowledge of how to develop a successful strategy for your business, and tools to unlock your digital marketing career. In this course, I'll teach you the cornerstones of digital marketing and the major tactics of digital strategy.This digital marketing training will cover every aspect of digital marketing:Digital Marketing StrategyGoogle AnalyticsWebsite and UsabilitySearch Engine OptimizationContent Marketing StrategySocial Media Marketing StrategyEmail Marketing StrategyGoogle AdsConversion Optimization (CRO)Link BuildingThroughout this course, you will work on real-world projects and case studies to gain hands-on experience developing and implementing a digital marketing strategy. Each section of this course is hugely interactive and provides information that will help you gain all the necessary skills for your career:1. Theoretical KnowledgeYou’ll get additional resources about digital marketing, social media marketing, SEO, email marketing, PPC, marketing analytics, data analytics, conversion rate optimization, etc.video lectureslists of tools and bookspresentationsvocabulary lists with key termstips and info about digital marketing trends2. Practical LessonsLearn the step-by-step process of how to market a business online from scratch across all major marketing channels. Follow the on-screen steps to achieve results at work, for your own business, or for your digital marketing clients.screencastscheckliststestsquizzesprojectshomeworkThis digital marketing course is designed for both beginners with no prior experience in digital marketing as well as intermediate learners. Whether you are a small business owner, digital marketer, or marketing professional looking to expand your skills, this course will provide you with the knowledge and tools you need to succeed in the digital world.After completing this digital marketing course, you will be able to confidently implement marketing strategies across all the major online marketing channels:Create your company’s mission and unique selling propositionConduct market research to obtain critical information about your niche and the overall business landscapeAnalyze your competitors and their digital marketing strategiesIdentify your target audience to better understand your customersEstablish a KPI systemUse analytics and data to measure the effectiveness of your campaigns and make data-driven decisionsConstruct a media plan and budget for key traffic channelsSet up and optimize your site for SEO and increase your website’s performanceDevelop a content marketing planOptimize your content to increase search engine visibility and attract more loyal customersCreate and manage your own PPC campaignsUse social media to build brand awareness and drive website trafficCreate effective email campaigns and measure their performanceAt the end of this in-depth digital marketing course, you will get a comprehensive list of tips on how to find your job in digital marketing:Discover which digital marketing certifications you need and how to obtain themLearn how to create a CV and which digital marketing skills you should includeGet hacks on how to improve your personal brand on social media and make your profiles more visibleGain access to job search resources, such as career websites, job boards, and professional networking sitesPrepare for your successful virtual job interview and learn hacks for demonstrating your digital marketing expertiseAs a result of your hard work, you will receive a digital marketing certificate, which will be a shiny accolade to add to your CV. 400K satisfied students have already successfully completed this course and you can too!Why should you start learning digital marketing with me?I am the CEO of two global Digital Marketing Agencies, WebPromoExperts, and Skillsbooster Academy. We are industry experts with over 12 years of experience in online marketing. Our agencies have Google Premier Partner and Facebook Marketing Partner status.My credentials are Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified and many others.We have launched more than 2K successful marketing strategies and marketing campaigns.Over 400K digital marketing specialists have successfully completed my online courses.What else will you receive when enrolling in this digital marketing course?Lifetime access to the course and all updatesPersonalized 24/7 support and answers to your questionsUdemy certificate of completion30-day 100% money-back guaranteeAre you ready to start your digital marketing journey?Click the "Buy now" button to enroll in the course, and I’ll see you soon at your first lecture!Who this course is for:Everyone who wants to master online marketing, launch an effective digital marketing strategy, develop online businesses, and increase sales and profit.People who are interested in learning an online profession – This digital marketing course will allow you to gain the skills and digital marketing certification needed for a successful career in digital marketing.Marketers – This digital marketing training lets you extend your skills to include marketing in a digital context, allowing you to better serve your clients as a marketing specialist.Entrepreneurs – Entrepreneurs can use their new knowledge from this Digital Marketing bundle to run their own online digital marketing until they have the funds to hire a digital marketing specialist.Internet marketers - This course, created by industry experts, will help you ensure that your digital marketing skills are up-to-date and help you market yourself to clients, furthering your digital marketing career.SEO specialists - This complete digital marketing training will help you ensure that your SEO skills are up-to-date and help you market yourself to clients, furthering your career.Content marketers - after completing this digital marketing course, you will learn how to create a content plan based on content marketing strategy. You will know how to work with keyword analysis tools, and based on data, create popular content that sells.SMM specialists - this online course will help you to build your social media presence, and make you a master of creating relevant content for your target audience and followers on media.
Course Content:
Sections are minimized for better readability, click the section title to view the course content
6 Lectures | 26:05
How to Become a Succesful Digital Marketer?
09:15
Welcome to the complete course on Digital Marketing!
In this course, you will get A-class tips on how to become a digital marketing expert.
Here you will learn from Experts with 24/7 Support to Boost Your Career.
How to Study on Udemy Effectively?
03:32
Get tips on how to learn on Udemy effectively:
navigate through Udemy menus
use the Q&A section
adjust playback speed
get your certificate
Formation of a Digital Advertising strategy. The key digital marketing questions
06:04
Where to get started with your digital marketing? If you want to market online, there are a few simple questions you need to ask yourself before you start. If you don't take the time to answer all of these questions, you will not get the results you want from your online promotion.
Who Are We: How to Form a Mission?
01:54
The mission of your company is the reason it exists. You should know your mission before starting your digital marketing campaign because your mission will determine how you communicate online. Therefore, when creating your mission, it is vital to add things that will distinguish you from your competitors and help customers understand the value you bring. Creating your mission needs to be done before you use any marketing tools online or offline.
In this lecture, you will discover:
· What a mission is for.
· How the largest companies form missions.
· How to create a mission for yourself.
Product: What Do We Offer?
02:12
· What your product or service should offer.
· What makes a product unique?
How to use the Miro Board Checklists
03:08
Digital Marketing Strategy. Section 1 Review
5 questions
Here you can check yourself after watching the first section on Digital Marketing Strategy.
Homework 1
1 question
Complete all the tasks in Sheet 1 and Sheet 2 in the Google Spreadsheet file.
7 Lectures | 31:28
Why is competitive analysis important?
03:06
· How often should you do a competitive analysis?
· Which tools are best suited for your goals?
· The different competitor categories.
How to use SimilarWeb.
07:02
· A hands-on lesson about how to use SimilarWeb.
· How to see traffic volume on a site.
· Comparison with competitors.
· Where an audience comes from.
· Traffic sources and traffic dynamics.
How bad is your website now? How much traffic do your competitors get?
05:37
It is crucial to understand what your market position is and what the capabilities of your competitors are. This will allow you to set your goals correctly, start with the most effective traffic tools, and more.
How to use SemRush for traffic analysis on search engines?
05:28
A hands-on lesson about how to use SemRush.
Detailed traffic analysis and comparison with competitors.
Learn how to conduct a niche study with Semrush Market Explorer.
How to use Serpstat to find out more about your competitors?
05:11
A hands-on overview of the Serpstat tool.
A detailed look at a competitors' search strategy like how traffic is received, what keywords they use etc.
Keyword research: niche study, where the audiences are.
Competitive Analysis tools for the platforms Facebook, Instagram, and Youtube
02:19
· Learn how to use a universal set of tools for analyzing social networks to help you understand what your competitors are doing in social media networks.
· Find out when and how much content to post.
Competitive Analysis Practice
02:45
· A hands-on lesson about how to fill out an effective strategy table for competitive analysis.
Competitive Analysis. Section 2 Review.
5 questions
Homework 2
1 question
Complete all the tasks in Sheet 1 in the Google Spreadsheet file.
3 Lectures | 19:07
Why do your expectations for digital marketing and reality not coincide?
06:05
· Why you should go online to market products.
· How to create SMART goals.
· The different types of analytics and the stages of their implementation.
How to use Google Analytics to your advantage.
04:24
· Who your customer is and what traffic brings sales.
· What metrics to look for when using the program.
· How to understand reports.
· In-depth look at reach, transactional, and conversion analytics.
· Ways to make user decisions.
The importance of a CRM system.
08:38
· What a CRM system is and its role in your business.
· How to build your company using analytics.
· See how it works in practice.
Analytics tools and Target Audience. Section 3 Review.
5 questions
3 Lectures | 18:22
The different types of clients.
09:24
· Draw a portrait of a client using Google Analytics.
· Steps that should be taken to create a quality portrait of the target audience.
· Detail a portrait of your target audience using an analytics program.
· Why there should be several portraits.
Social media statistics and opportunities to analyze the target audience.
05:03
· Information given to us by social networks about the target audience.
· Facebook page Insights.
· Facebook Audience Insights.
· YouTube Analytics.
Portraits of an audience and filling in your table.
03:55
· How to fill in the target audience tab of your internet advertising strategy table.
· Why you need detailed portraits of the audience.
· Media planning and budgeting is a strategic process.
Homework 3
1 question
Complete all the tasks in Sheet 1 in the Google Spreadsheet file.
7 Lectures | 34:45
See Think Do Care.
04:14
· How to build a communications funnel correctly.
· What is See Think Do Care and how it works.
Sources of traffic for each niche.
03:32
· Where to start and what to do next.
· See-Think-Do-Care funnel in practice.
· How to create and work with the formed demand and remarketing tools.
Why do you need a media plan?
08:37
· What is a media plan and why you should have one.
· How to media plan for key traffic channels.
· Media planning and search advertising in practice.
· Keyword selection, learn about niches, and budgeting.
Google Display Network.
03:41
· What is the Google Display Network?
· Media Advertising and Remarketing.
· How to form knowledge about yourself using the Google Display. Network.
· Media planning for GDN.
Facebook Media Planning.
04:47
· How to media plan for Facebook.
· Working with Facebook Ads.
Mobile marketing intro. Splitmetrics Screencast
06:11
How to develop a good mobile strategy
Importance of keyword research
SplitMetrics as a tool to evaluate your go-to-market strategy
SplitMetrics Optimize and the ways you can optimize your mobile marketing traffic strategy
SplitMetrics Acquire and its functions for making your ROI higher
Optimization.
03:43
· What tools to work with to boost sales.
· What to do next?
· Put all the tools we learned about together to form a complete strategy as a digital marketing specialist.
Quiz. How to select a priority channel for your project. Budgeting
5 questions
23 Lectures | 01:39:35
SEO Strategy. How to gain organic traffic from search engines?
02:44
SEO Strategy: uses of search engine optimization and how it helps your campaign.
SEO checklist
00:17
Fill out a comprehensive strategy table as you go through the course!
I have prepared an SEO Checklist template to make this course as practical as possible.
You can download this template in the right corner of the course player, by pressing the button "Resources" or by using the Google drive link provided to you.
While working through this course, you will learn about:
technical optimization
content
keywords
and link mass building
Please pay attention, this SEO checklist consists of 3 pages:
SEO Checklist
Competitive Analysis
Link Building
SimilarWeb service overview. Learn how to analyze traffic and study the market.
03:55
A practical overview of the SimilarWeb service.
Competitive analysis.
Learn how to use the SimilarWeb service to analyze traffic and determine how much traffic comes to competitors from search engines.
SemRush overview. Traffic analysis. Comparison with competitors. Niche research.
03:09
A practical overview of the SemRush service.
Detailed traffic analysis and comparison with competitors.
Study traffic on sites with a small audience.
The Pros and Cons of search engine optimization and PPC advertising.
05:48
In this video, we will compare SEO and Google Ads.
A practical overview of the SemRush service.
Detailed traffic analysis and comparison with competitors.
Study traffic on sites with a small audience.
How do search engines work?
01:13
How to understand search engine algorithms.
The factors that influence ranking.
Website and Content: The Basics of SEO
01:05
What you need to be number one in search engines.
Specifications that affect search engine ranking.
How to check site availability? Uptimerobot service overview
02:39
Site monitoring services.
A practical overview of the Uptimerobot service.
What is a search engine index? Site visibility.
04:37
How to check whether a search engine sees your site.
What to look for when doing a site visibility check.
How to find or recover lost content.
A practical overview of the Web Archive Service.
Analytic tools to measure website loading speed and mobile friendliness.
05:49
How fast your site should load.
What to look for when analyzing mobile friendliness and download speed.
Practical overview of the Pingdom Tools, Pagespeed Insights, and Google Mobile Friendly Test services.
Basic SEO tools. Google Search Console Review
06:02
SEO analyzation tools and how they help your campaign.
A hands-on overview of the Google Search Console.
Learn how to analyze search results, site visibility, manual penalties, and security errors.
Website Audit with Ahrefs Webmaster Tool
01:14
Practical lesson on how to audit your website's SEO health with Ahrefs Webmaster Tool
Regular SEO Audits
02:15
Why just one SEO site audit is not enough.
How to quick website improvements.
Traffic Analysis with Google Analytics.
07:34
A hands-on overview of Google Analytics.
Analysis of traffic sources and their dynamics.
How to correlate traffic data with Google algorithm updates.
Why you should use Google Search Console and Google Analytics in conjunction with each other.
How to measure search performance.
Any Site's Traffic Analysis with Ahrefs
02:34
Practical lesson on how to analyze website traffic of your competitors with a SEO tool - Ahrefs
Server response codes. 3 golden SEO rules that everyone breaks.
07:02
An overview of the 404, 200, and 301 server responses.
The 3 golden rules of SEO.
Server response services.
Content and uniqueness
05:48
Types of content.
How to find duplicate content.
Services that will help you check content uniqueness.
Video tutorial on how to use content uniqueness services.
How to create SEO articles as a PRO?
04:42
What is the main issues of SEO.
How to create the best content.
How to put your edited SurferSEO content onto your blog with a few clicks.
How to choose keywords for your site.
08:59
How to collect keywords using the Google Ads Keyword Planner service.
Learn about keyword seasonality with Google Trends.
Learn how to take advantage of SEO software's paid features so you can collect keywords quickly and correctly.
Video tutorial on how to collect keywords.
How to use proxy for your SEO-promotion
04:33
Learn why you need to use proxies and what can help you deal with them correctly.
SE Ranking, SEO tool. How to monitor keyword ranking?
04:31
A practical lesson on how to monitor keyword ranking with keyword research tool, SE Ranking.
How to make an effective SEO workflow
06:35
Powerful keyword research tool.
User-friendly keyword rank tracking tool.
Tools that tell you what you need to work on with your site.
Internal optimization. Where and how to place keywords.
06:30
Internal website optimization.
How to distribute keywords.
How the location of keywords affects ranking.
Other ranking factors to take into consideration.
Learn how internal optimization works with an in depth video tutorial
Quiz. SEO Strategy. Website and Content
5 questions
7 Lectures | 45:14
Links. Ahrefs service overview
07:21
Link analysis.
What is PageRank and how it works.
What services to use for link analysis.
A hands on overview of the Ahrefs service
Analysis of links. Majestic service overview
02:05
A hands-on overview of the Majestic link analysis service.
Where to get links?
06:29
Where to get links: the white, grey and black approaches.
The types of link placements and how they differ from each other.
Linkbuilding tactics
11:47
In this lesson we are going to talk about the ways to get more links.
Analyzing your site and competitors
03:12
During this section we will look at how to conduct an effective competitor and link profile analysis
Case study. The analysis of competitors
10:36
A practical lesson about link building.
In this class, we will discover a case study, which you can implement in your own projects and businesses.
The Fourth Level of the SEO Pyramid: UX, Brand, Social.
03:44
Where to get links: the white, grey and black approaches.
The types of link placements and how they differ from each other.
Quiz. Link building
5 questions
Homework 4
1 question
Complete all the tasks in Sheet 1 in the Google Spreadsheet file.
18 Lectures | 39:24
Registration
02:23
Practical lecture on how to register a company. Screencast on registration.
Confirmation
03:26
Several methods of verification. Tips on how to go through it.
Setting Up a Profile
01:44
Practical lecture on how to set up your profile. Screencast on seeting up a profile.
Multiple Locations
01:03
How to create a card for a company with several branches.
Adding Products and Services
01:52
Practical lecture on how to add products. Screencast on adding products.
Adding Images to GMB
02:15
Benefits of adding photos and videos.
Adding News and Promotions to GMB
00:48
Ways to keep your customers informed with GMB.
Booking Button
01:13
Additional feature of GMB.
Chat
01:11
Practical lecture on how to activate messages. Screencast on activating messages.
FAQ (Questions and Answers)
02:06
Another opportunity to interact with customers.
Opening Hours
02:28
Why updating opening hours is a key to customer's satisfaction.
Menu
01:36
How to place a menu on a company card.
Webpage on the Constructor from Google My Business
01:24
GMB constructor as a great solution for growing business.
Why We Need Reviews and What Their Advantages Are
02:10
Benefits of reviews: brand trust, organic traffic, conversion etc.
How to Get Reviews
03:05
Ways to get reviews: promo codes, review discount, QR code etc.
Tips for working with reviews
03:16
Practical recommendations on how to work with reviews
Aspects that Affect Ranking Factors of Google My Business
02:33
Learn more about what factors to take into account to rank higher.
Analytics Tool to Get Data.
04:51
Learn about statistics you can get.
Google MyBusiness
5 questions
19 Lectures | 01:32:25
Key trends in Content Marketing
07:58
The importance of content marketing. Key trends in content marketing.
The 5 Trends:
Increased competition
End-to-end analytics
Death of Facebook
Inflow of ads
Leaving content marketing
Content Marketing checklist. Content Plan
05:57
Practical lesson on how to work with the checklist and content plan.
7 Strategical questions
03:46
What are the seven strategic questions you need to answer before creating a content marketing strategy?
Two approaches to forming a Content Plan
02:27
The two approaches to forming a content plan.
1. Hype strategy
2. Strategy based on analytics
What kinld of Content should you create? How to search for popular Content? Goo
03:45
How to search for popular content? Screencast: Google Trends Tool.
How to search for popular topics? Exploding Topics
02:07
Practical lesson: Working with the search tool for popular niches and topics.
How to search for key words? Serpstat
04:12
Practical lesson on how to search for key words? Screencast: Serpstat
How to search what Content of competitors is popular? Buzzsumo
06:07
Practical lesson on how to search what content of competitors is popular? Useful tool - Buzzsumo
How to collect search queries? AnswerThePublic
04:19
Practical lesson on how to collect search queries? Screencast: AnswerThePublic
How to search for key words? Keywordtool.io
04:01
Practical lesson on how to collect search queries? Screencast: Keywordtool.io
How to create Content that helps to sell on Marketplaces?
03:57
How to sell on marketplaces using content marketing?
How to analyze search queries on marketplaces?
Practical lesson: Udemy example
Search Engine Optimization
03:42
4 main elements of SEO:
Heading
Description
Links
Link seeding
Ever living Content
06:59
How to create ever living content?
What are the main types of content? Events, webinars, video content, articles
Video Content. InVideo Screencast
06:08
Learn how to create and edit videos for your content marketing and social media tasks with the help of InVideo.
Content Marketing for B2B
04:26
What content marketing should be for B2B companies?
B2B content marketing tools:
Event marketing
Expert marketing
Affiliate marketing
Expert Marketing or Reputation Marketing
13:26
How to build the reputation of an expert?
PNP formula. Types of content:
Professional
News
Personal
See Think Do Care Model
04:50
See Think Do Care Model. How to use it?
Content Plan
03:00
How to form a content plan? A practical lesson with a templates
Summary of Content Marketing Strategy
01:18
At this lesson, we sum up all learned material
Quiz. Content Marketing Strategy
5 questions
Homework 5
1 question
Complete all the tasks in Sheet 1 and Sheet 2 in the Google Spreadsheet file.
41 Lectures | 02:24:15
What is Social Media Marketing?
03:37
SMM-Strategy. Key questions that you need to answer at the start.
Demonstration of SMM-Strategy template that will be filled in later on in this course
What social networks should your business be on?
01:51
Learn how to use services like SimilarWeb and Alexa to determine which social networks you need to be present on and which sites and applications are the most popular in your country.
Practical video tutorial.
Learn how to determine the volume of a Facebook audience
02:00
Advertising with Facebook Ads: determine the size of your audience on Facebook in your country, region, or city.
Practical video tutorial.
Why conduct a competitive analysis?
01:43
What are the best services to use?
What are your competitors doing on social media?
Why is it necessary to conduct a competitive analysis?
What are the best competitive analysis services?
SimilarWeb service review.
Services for Facebook analysis: Fanpage Karma, Likealyzer, FB Analytics.
02:00
A versatile set of tools for analyzing Facebook pages will help you understand what your competitors are doing on social media.
Learn how much and when to post content.
Facebook analytics: hands-on video tutorial.
Facebook for Industries
02:41
Practical lesson on where to get insights on how industries can reach consumers on Facebook & Instagram.
Facebook Ads Library
02:13
Learn how to analyze ads of your competitors, or get inspired by industry leaders’ ad creatives
Checklist for launching advertising
01:35
Steps to run an ad
Facebook Ads Manager interface
08:23
Facebook Ads Manager interface review
Linking accounts
01:22
How to link Facebook and Instagram accounts
Support
02:11
How to communicate with support
Types of advertising campaigns
05:37
How to choose the type of advertising campaign for the project
Creating an audience
04:53
How to set up an audience for your ad
Texts for advertising
03:25
How to write a text that will attract attention
Creation of visual content for ads
13:46
How to create a video advertisement yourself
How to spy on your competitors' ads?
05:21
How to analyze competitors' ads
Budget planning
06:47
Budget planning for advertising
Tips for beginners
02:19
Tips to help you run your ad
How to collect leads easily and faster
05:14
How to make a routine task more enjoyable. How to increase conversion rates by up to about 80%. How to keep clients satisfied.
Analysis of Instagram pages: Hypeauditor, Mintor.io, Smartmetrics.
01:20
Tools for analyzing Instagram pages! These tools will help you determine if you have real subscribers.
These tools will also tell you what content and what stories to post, and tell you what ads your competitors are running.
Analysis of Instagram: Trendhero
01:52
Practical lesson on how to search, discover and check Instagram influencers and creators
Instagram Audience Insights
02:02
Learn how to analyze your Instagram Audience
Services for YouTube analysis: SocialBlade.
00:54
A set of Youtube services that will allow you to see which videos have already been created by your competitors, and allows you to see your competitor's subscriber dynamic, and much more.
Practice competitive analysis. How to fill out a strategy table.
00:38
How to fill out an SMM strategy table for competitive analysis.
TikTok for Creators - How to analyze TikTok
01:17
Learn how to analyze TikTok with Creator Portal
Why use social networks? Setting SMART goals. The SIM card method
02:48
Why should you use the internet for marketing? Forming a set of basic SMART goals.
Analytic services that link your social media reach and sales
How to track sales through social networks? The SIM card method - a simple and practical approach to counting hits, calls, and sales.
How many applications have you received from social networks?
03:00
Google Analytics capabilities.
Find out where an audience comes by using URL Builder and Bit.ly.
Practical video tutorial.
How to track the effectiveness of social networks?
04:26
Social network user behavior. What is an assisted conversion?
How to prescribe the correct performance indicators and KPIs for your SMM strategy.
Who is your target audience?
02:41
Learn how to find out more about your target audience and draw a portrait of a client using web analytics services:
understand who follows you on social networks using Google Analytics, Facebook Analytics, and YouTube Analytics.
What content works in SMM? Competitive analysis.
01:43
What content works for your competitors? What services should you use for competitive analysis?
An overview of the Buzzsumo analytics tool. Practical video tutorial.
What content is selling? PNP principle.
05:29
What type of content should you post on social media?
The 3 types of content - professional, news, and personal.
Learn how much of each content type you should post. Examples of content types.
Video content and how to optimize it.
03:09
3 ways you can use video content to promote your project online. Examples of effective video content.
How to get three units of content from one video?
02:06
Video transcript.
Learn how to get three units of content from one online event.
Webinar, Valuable Video Content, Transcription.
How to form a content plan
01:58
How to form a content plan. Learn why you need a content plan to be successful.
Promoting content organically. Working with influencers.
02:29
Types of content that get great reach. How to use organic social media seeding tools.
Working with opinion leaders.
Recruiting influencers with Buzzsumo. Practical video tutorial.
Working with communities and targeted advertising.
03:41
Facebook media planning.
How to work with communities.
How to make Media Plan for Facebook.
Working with Facebook Ads. Practical video tutorial.
How to manage processes in the SMM team
10:57
Recommendations on how to make all processes work stably within your team
NapoleonCat overview
Life hacks on how to keep up with your team management tactics
Social media reputation management. What do users write about you?
05:31
Learn why and how to monitor reviews on social networks.
Monitoring tools.
Working with reviews on social networks.
Types of negativity.
How to deal with positive and negative reviews.
An overview of the Semantic Force service.
How to monitor your company’s reputation on the web
06:16
How to grow your brand advocates.
How to deal with irrational negativity.
Reputation management as necessary part of social media marketing.
Review of the material.
02:03
Review of materials. Filling in the Social Media Strategy table
Conclusions and results
00:57
In this section, we learned how to create an effective social media marketing strategy. Let`s sum up all the received knowledge.
Quiz. Social Media Marketing
5 questions
16 Lectures | 01:06:18
What is a Brand Reputation?
05:36
Definition of brand reputation. Factors that affect it.
Reasons to Manage Brand Reputation
02:58
Benefits of reputation management for your brand.
Reputation Management Methods: ORM and SERM
06:04
Online Reputation Management. Its main elements and features. Search engine reputation management.
Components of Reputation Management in Search Engines and the Internet
02:06
Overview of reputation management constituents. Key factors to consider.
What and Where to Track
03:58
Four questions to ask to understand how people see you online.
Manual Monitoring Tools
03:41
Practical lecture on how to monitor your online brand reputation manually.
Automatic Monitoring Systems. Brand Mentions as an Automatic Monitoring Tool
09:28
Benefits of automatic monitoring. Practical lecture on how to use Brand Mentions as a tool.
Competitor Analysis
03:13
Practical lecture on how to conduct analysis of your competitors with the help of Brand Mentions.
Interpretation of Results with Brand Mentions
04:25
Practical lecture on how to work with the generated information about your brand reputation.
Building a Results-Based Reputation Management Strategy
03:17
Tips on how to apply SWOT to create your strategy.
Brand Management Optimization
02:49
Several examples of how to manage and optimize your brand reputation. Set up of Smart Alerts.
Increase Brand and Customer Loyalty
05:47
Practical lecture on how to measure your brand and customer loyalty.
Work With Reviews
02:48
Ways to encourage people to leave reviews.
Types of Negativity
03:31
Different kinds of negativity you can face on the Internet.
Reaction to Negativity - Dos and Don’ts
03:52
Tips on how to handle negativity online.
Summary
02:45
Brief overview of the main points
Brand Reputation
5 questions
18 Lectures | 01:44:53
Introduction to Email Marketing
12:09
Benefits of Email Marketing for Business
Spam vs Email Marketing
02:15
In this lecture, you will find out what is the difference between spam and Email Marketing.
How to Build Your Customer Database? Subscription forms and mailing lists
03:26
In this lecture, you will learn how to build your customer database. You will learn about subscription forms.
Personal data protection. GDPR. Privacy Policy
03:47
In this lecture, we teach you about personal data protection regulations.
How to turn an audience into loyal subscribers?
05:09
In this lecture, we will discover how to get more subscribers to your newsletters:
additional value
community
offline and online events
loyalty programs - updates
What are trigger emails and how to use them efficiently?
09:00
Learn how to create trigger emails to communicate with your audience in the right way
How to use different types of emails depends on your goals
14:53
In this lecture, we will discover the following types of emails:
Welcome emails
Confirmation emails
Abandoned cart emails
Reminders
Reactivation emails
Content emails
Partner emails
How to Efficiently Segment your Database
06:58
Learn how to get the most out of your database:
which methods you should use to segment your customers
what segmentation criteria you can apply
Email Anatomy
03:23
In this lecture, you will study Email Anatomy: the structure of an email newsletter and what are the main elements of an email.
Practical lesson on how to set up your first email campaign. SendPulse Interface
06:04
Learn how to create trigger emails to get higher conversion rates
How to prevent emails from going to spam?
01:37
In this lecture, you will learn how to avoid your emails from going to spam.
How to measure email marketing performance
05:30
In this lecture, you will study metrics you need to measure to analyze your email marketing performance.
Practical lesson on how to measure email campaigns with the help of Google Analy
04:46
In this lecture, you will study how to analyze your email marketing performance with Google Analytics. You will learn how to tag links with UTM tags, and how to shorten links.
How to Determine your Email Performance and Solve Problems faster?
04:13
In this lecture, you will learn how to work with Google Postmaster to analyze the performance of your email campaign:
spam rate
IP reputation
domain reputation
authentication
encryption
delivery errors
How to create an effective chatbot with SendPulse?
08:37
A Lesson from a guest lecturer Caleb Smith on how to build your Messenger Marketing with a help of SendPulse chatbot builder.
Email Marketing. Complementary Reading
08:17
Email Marketing: Wrap-Up
04:05
Summary of the Email Marketing Section
00:44
Learn what the key benefits of email marketing are and how you can use them to boost your sales
Quiz. Email Marketing
5 questions
17 Lectures | 01:25:14
Advantages of Google Ads.
10:17
Explore what advantages Google Ads has, and how Google Ads can help your business.
Learn how to work with Google Ads Course Checklist to launch and optimize successful Google Ads Campaigns.
How does Google Ads work? The main bidding rules.
03:22
Learn how the Google Ads bidding system works.
Start your first Google Ads Campaign.
03:55
Learn how to set up and launch your advertising campaign.
How to contact Google Ads Support?
01:31
Get the information on how to contact Google Ads support if you run into some problems or if you need consultancy.
How to create your first search ad campaign?
02:51
Get a step-by-step guide on how to create your first search ad campaign.
Keywords Research in Google Ads. Google Keyword Planner.
07:55
Learn how to use Google Ads Keyword Planner and Excel or Google Spreadsheets for keyword search and how to add negative keywords.
How to use Google Trends to understand your search demand seasonality?
02:40
Learn how to use Google Trends to analyze keyword seasonality and insights for long-term advertising campaigns.
How to do efficient keyword research with non-Google tools. Semrush.
02:56
Discover how to search keywords efficiently. SEMRush overview.
How to group keywords?
03:47
Learn how to divide your keywords into groups, check your negative keywords lists and match them with different ad groups and campaigns to create the most relevant ads you can.
How to create your first ad?
06:21
Get a step-by-step guide on how to get started with the advertisements.
Ad Extensions.
02:32
Discover how to expand your ad with additional information, giving people more reasons to choose your business.
Google Ads Bidding Strategies.
01:40
Determine which strategy is the best for you.
How to create an ad campaign in Google Display Network
19:03
In this lecture, you will learn how to run ads on the Google Display Network and creating your own ad design without a designer. I will also show you how to automate routine processes to optimize your work
How to work with Google Ads Editor?
02:51
Learn how to start working with Google Ads Editor, a valuable tool for a PPC specialist.
Why is your landing page not performing in Google Ads?
07:04
How to create a perfectly optimized website.
Why do audience leave a site?
How to see what visitors click on.
How to filter Facebook campaigns by UTM parameters.
Your page speed and mobility as a crucial part of your Quality Score.
05:49
Learn how to correctly estimate the download speed and mobility of your page to be at the top of search engine results.
Summary.
00:40
Use what you have already learned to succeed in any business endeavor.
Quiz. Google Ads. How to drive sales with PPC
5 questions
11 Lectures | 01:16:40
The most effective CRO tools
11:27
In this lesson we will :
talk about effective CRO tools
look how to use Google analytics and Plerdy for conversion optimization
Increasing conversions with better CRO funnel
14:32
This lesson will help you understand why it is important to focus on CRO funnels. We will discuss the different types and levels of CRO funnels, as well as effective tactics and tools for making it work for your business.
The elements of the CRO process
07:03
During this lesson, we will go over each step of conversion optimization and how to make them simple and achievable.
Essential parts of CRO
06:02
This lesson demonstrates different methods and practices for improving and analyzing CRO. Also, you will learn how to adjust A/B testing in practice.
Best CRO strategies
02:50
In this lecture, you will learn how to create the most effective CRO strategy for your business.
The importance of site usability for conversions
03:43
In this session we will discuss the significance of user experience design as well as the reasons why it is necessary for conversion optimization. We will look at the Google Analytics Behavior Reports in practice.
How to get closer to customers
10:18
a tool that helps you organize contacts and create a help center to empower customers to help themselves.
how to monitor and chat with the visitors on your website.
easy way to communicate with your customers
Metrics to measure CRO
03:26
What conversion metrics could help you understand your market better?
Get insights in this lecture.
Ways to measure CRO
06:06
In this lesson, we will talk about the best ways to check the effectiveness of your CRO.
How to calculate CRO
03:32
This lesson demonstrates different methods and practices for improving and analyzing CRO.
The biggest CRO mistakes
07:41
In this lesson, we'll look at the most common mistake people make when trying to change CRO.
Quiz. How to measure results with analytics tools
5 questions
34 Lectures | 02:26:33
Introduction to Web Analytics
07:56
Course overview
The three levels of analytics
Conversion and transactional analytics
Analytical tool capabilities
Screencast about reports, reach, and transactional metrics within Google analytics
Web analytics checklist
05:59
Web analytics checklist
What needs to be implemented? Indicators and tools
Metrics
URL Builder
Key Performance Indicators (KPI). Attraction and Interactivity
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FAQ: Udemy Free course Most frequent questions and answers
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