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Excellence in Product and Brand Management ( Master Course) | Discount Coupon for Udemy Course

Marketing Branding Product Management

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Best Practices from Unilever, J&J & Dumex that will help you fly in your marketing career in FMCG, FMCD & IT industries | Discount Coupon for Udemy Course

4.64

(48 ratings)

6164 students

Created by:

Arun Singhal

Last updated 5/2022Course Language EnglishCourse Caption English [Auto]Course Length 06:11:26 to be exact 22286 seconds!Number of Lectures 63

This course includes:

6 hours hours of on-demand video
Full lifetime access
Access on mobile and TV
Certificate of completion
46 additional resources

Do you want to fly in your marketing career higher than most others by gaining excellence in product management?Take a look at this Udemy course only where you willBuild excellence in Product Management. This course is based on 26 years of my experiences at Hindustan Unilever, Johnson & Johnson and Danone learning all about Product Management.Gain Practical Experience by doing real life Brand Management Internship with usPreview 50% of lectures for FREEGet Enrichmentors Course Completion Certificate cum Letter of RecommendationGet 30 days Money Back GauranteeThe content for this course has come from my own experiences as a Product Manager at Hindustan Unilever for the Leaf Tea Brand, General Manager Marketing at Johnson & Johnson Consumer India and Managing Director at Dumex India which is now a part of Danone India. As you will see in the Previews, a lot of examples have been drawn from a Consulting Assignment I did for Cello India formulating the Entry Strategy including a Marketing Plan for BIC USA in the Shavers category. All these got molded into this course while preparing MBA students at IIM Udaipur during last 6 years.You can also get a Enrichmentors Course Completion Certificate cum Letter of Recommendation to whoever will complete their assignments and Practice Test successfully. These certificates will be signed by me and will be in addition to the normal Udemy Certificate you get on completion of the course. You will need to score 75% in the Practice Test and complete all the steps of the assignment to my satisfaction of similar level. It will be great if you can also do the rating and write reviews while doing the course as a feedback to us!Look at what are students like you saying about this course"This course is an amazing mix of brand management and product management. This makes it so easy to connect the dots between the two specially for those candidates who are new to the world of product. Looking forward to learn more! Thank-you to the creators of the course.""It's simply brilliant. The concepts are explained quite well and are all related to the practical world. The course helped me out view the roles and responsibilities of a brand manager in a new way. I liked how this course explains all the functions in detail from formulating to execution. i would recommend all inspiring to join marketing as a career to join this course.""Simply amazing!! Truly loved the pedagogy. This learning covers all the aspects required for an aspiring product manager to excel in the role. Amazing material and nice teaching. Going to benefit a lot from it. Looking forward to taking their other courses as well! :)""Amazing Course with all I wanted to learn about the Product Management the way it is done in industry. Well worth the time and money""The explanation is very straightforward and clear. This course helped me to learn product management and brand management. By completing this course I get to learn strategy-building skills.Thanks to Arun Singhal sir for making this course now I feel more confident on my marketing skills.""This was a very comprehensive and easy to understand course on Brand and Product Management. Thoroughly enjoyed it and learned a lot. Thank you so much Sir!!""This course is very useful and interesting. Each concept is explained perfectly in a easily understanding way. It also gives a deep insight about strategies and brand management. Overall, it's a very good course for those are in marketing fields.""So far very informative and useful, Arun sir is doing a phenomenal job, He is very knowledgeable. The content of this course is excellent. It is designed in a way that each and every step you are going to implement while doing Product and Brand Management. The language, the clarity, and the examples of the topics were all perfect, to the point and very informative. Looking forward to the rest of his courses.""The course was very fruitful and knowledgeable. Details were compact and to the point, excess details and discussions about unnecessary topics were left out. The modules were short and impactful as well as the topics and sub-topics were nicely divided into modules. Another plus point of this course was the clear presentation along with the description""I enjoyed this course thoroughly. The course gives a great overview of what to expect in a product management role. The frameworks explained give a tactical solution to some of the issues faced by a product manager. Highly recommend this course to anyone who is looking to learn the basics of product and brand management.""Great learning. the quiz at the end of each session really helps evaluate my understanding.""It's awesome... learning a lot""Awesome""great seminar"Preview for yourself 50% of the lectures FREE . If you like the content, enrol for the course, enjoy and start excelling in your marketing career!Please remember that this course comes with Udemy's 30 days Money Back Gaurantee using which you can get a full refund if you are not satisfied after doing the full courseWho this course is for:Marketing professionalsMBA students aspiring to become Product ManagersProduct ManagersBrand ManagersUndergraduate students

Course Content:

Sections are minimized for better readability, click the section title to view the course content

1 Lectures | 05:40

2 Lectures | 11:57

18 Lectures | 01:52:51

Formulating innovative strategies for existing products I- What Strategies
08:04
understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
Overall Approach
Specifics
Existing Products Strategy Formulation I
2 questions
Please answer the following questions based on learnings in this lecture
Formulating Innovative Strategies for Existing Products II-Overall Approach
05:42
The purpose of the lecture is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
-Overall Approach
-Specifics
Existing Products Strategy Formulation II
1 question
Please answer following questions based on learnings in this lecture
Formulating Innovative Strategies for Existing Products III- Success Factor Anal
05:42
The purpose of the lecture is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
-Overall Approach- Success Factor Analysis
=Specifics
Existing Products Strategy Formulation III
2 questions
Please answer the following questions based on learnings in this lecture
Formulating Innovative Strategies for Existing Products IV- Strength & Weakness
05:54
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
-Overall Approach- Strength & Weakness Analysis
-Specifics
Existing Products Strategy Formulation IV
1 question
Please answer the following questions based on learnings in this lecture
Formulating Innovative Strategies for Existing Products V- Opportunity & Threat
09:24
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
-Overall Approach- Opportunity & Threat Analysis
-Specifics
Existing Products Strategy Formulation V
1 question
Please answer the following questions based on learnings in this lecture
Formulating Innovative Strategies for Existing Products VI- SWOT Analysis
05:56
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
- What Strategies do we need to formulate?
- What are these strategies?
- How can we formulate these strategies innovatively
  - Overall Approach- SWOT Analysis
  - Specifics
Existing Products Strategy Formulation VI
1 question
Please answer the following questions based on your learnings in this lecture
Formulating Innovative Strategies for Existing Products VII- Current Strategies
04:58
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
- Overall Approach- Current Strategies Identification
- Specifics
Existing Products Strategy Formulation VII
2 questions
Formulating Innovative Strategies for Existing Products VIII- Strategic Alternat
05:05
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
- Overall Approach- Strategic Alternatives
- Specifics
Existing Products Strategy Formulation VIII
1 question
Formulating Innovative Strategies for Existing Products IX- Strategic Choices
04:41
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
- Overall Approach-Strategic Choices
- Specifics
Existing Products Strategy Formulation IX
1 question
Formulating Innovative Strategies for Existing Products X- Objectives
08:07
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
- Overall Approach
- Specifics-Objectives
Existing Products Strategy Formulation X
2 questions
Formulating Innovative Strategies for Existing Products XI- Market Structure
06:26
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
- Overall Approach
- Specifics-Market Structure
Existing Products Strategy Formulation XI
2 questions
Formulating Innovative Strategies for Existing Products XII- Competition Analysi
06:17
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
- Overall Approach
- Specifics-Competition Analysis
Existing Products Strategy Formulation XII
2 questions
Formulating Innovative Strategies for Existing Products XIII-Overall Marketing S
06:37
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
- Overall Approach
- Specifics-Overall Marketing Strategy
Existing Products Strategy Formulation XIII
2 questions
Formulating Innovative Strategies for Existing Products XIV- Brand Positioning
06:17
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
- Overall Approach
- Specifics-Brand Positioning
Existing Products Strategy Formulation XIV
2 questions
Formulating Innovative Strategies for Existing Products XV- Product Strategy
04:40
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
- Overall Approach
- Specifics- Product Strategy
Existing Products Strategy Formulation XV
1 question
Formulating Innovative Strategies for Existing Products XVI- Pricing Strategy
06:00
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
- Overall Approach
- Specifics-Pricing Strategy
Existing Products Strategy Formulation XVI
2 questions
Formulating Innovative Strategies for Existing Products XVII- Distribution Strat
05:28
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
- Overall Approach
- Specifics-Distribution Strategy
Existing Products Strategy Formulation XVII
2 questions
Formulating Innovative Strategies for Existing Products XVIII- Promotions Strate
07:33
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
- Overall Approach
- Specifics-Promotions Strategy
Existing Products Strategy Formulation XVIII
1 question

9 Lectures | 47:14

Implementing Strategies I- Overall Approach
04:44
The purpose of the section is to give you in-depth understanding of Implementing Strategies better than Plan to help you build Excellence in Product Management
At the end of this lecture you will learn the following
- Overall Approach
- Action Planning
- P&L and Risks & Upsides
- Resource Planning
- Motivating People
- Building Capabilities
- Providing Support
- Monitoring Implementation
Implementing Strategies I
1 question
Implementing Strategies II- Action Planning- Annual Plans and Budget Summary
05:36
The purpose of the section is to give you in-depth understanding of Implementing Strategies better than Plan to help you build Excellence in Product Management
At the end of this lecture you will learn the following
- Overall Approach
- Action Planning- Annual Plans and Budget Summary
- P&L and Risks & Upsides
- Resource Planning
- Motivating People
- Building Capabilities
- Providing Support
- Monitoring Implementation
Implementing Strategies II
2 questions
Implementing Strategies III- Action Planning- Month wise Action Planning
04:42
The purpose of the section is to give you in-depth understanding of Implementing Strategies better than Plan to help you build Excellence in Product Management
At the end of this lecture you will learn the following
- Overall Approach
- Action Planning- Month wise Action Planning
- P&L and Risks & Upsides
- Resource Planning
- Motivating People
- Building Capabilities
- Providing Support
- Monitoring Implementation
Implementing Strategies III
1 question
Implementing Strategies IV- P&L and Risks & Upsides
06:44
The purpose of the section is to give you in-depth understanding of Implementing Strategies better than Plan to help you build Excellence in Product Management
At the end of this lecture you will learn the following
- Overall Approach
- Action Planning
- P&L and Risks & Upsides
- Resource Planning
- Motivating People
- Building Capabilities
- Providing Support
- Monitoring Implementation
Implementing Strategies IV
1 question
Implementing Strategies V- Resource Planning
03:18
The purpose of the section is to give you in-depth understanding of Implementing Strategies better than Plan to help you build Excellence in Product Management
At the end of this lecture you will learn the following
- Overall Approach
- Action Planning
- P&L and Risks & Upsides
- Resource Planning
- Motivating People
- Building Capabilities
- Providing Support
- Monitoring Implementation
Implementing Strategies V
2 questions
Implementing Strategies VI- Motivating People
05:55
The purpose of the section is to give you in-depth understanding of Implementing Strategies better than Plan to help you build Excellence in Product Management
At the end of this lecture you will learn the following
- Overall Approach
- Action Planning
- P&L and Risks & Upsides
- Resource Planning
- Motivating People
- Building Capabilities
- Providing Support
- Monitoring Implementation
Implementing Strategies VI
2 questions
Implementing Strategies - Building Capabilities
04:14
The purpose of the section is to give you in-depth understanding of Implementing Strategies better than Plan to help you build Excellence in Product Management
At the end of this lecture you will learn the following
- Overall Approach
- Action Planning
- P&L and Risks & Upsides
- Resource Planning
- Motivating People
- Building Capabilities
- Providing Support
- Monitoring Implementation
Implementing Strategies VII
2 questions
Implementing Strategies - Providing Support
05:46
The purpose of the section is to give you in-depth understanding of Implementing Strategies better than Plan to help you build Excellence in Product Management
At the end of this lecture you will learn the following
- Overall Approach
- Action Planning
- P&L and Risks & Upsides
- Resource Planning
- Motivating People
- Building Capabilities
- Providing Support
- Monitoring Implementation
Implementing Strategies VIII
1 question
Implementing Strategies IX- Monitoring Implementation
06:15
The purpose of the section is to give you in-depth understanding of Implementing Strategies better than Plan to help you build Excellence in Product Management
At the end of this lecture you will learn the following
Monitoring Implementation
Implementing Strategies IX
1 question

16 Lectures | 01:36:53

Introducing Successful New Products I- Overview
06:34
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development-Overview
New Product Intoduction I
2 questions
Introducing Successful New Products II- Business Idea Generation and Selection
03:50
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
- Business Idea Generation and Selection- Overview
New Product Intoduction II
2 questions
Introducing Successful New Products III- Business Idea Generation and Selection
05:52
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
- Business Idea Generation and Selection- Resources & Limitations Determination
New Product Intoduction III
2 questions
Introducing Successful New Products IV- Business Idea Generation & Selection
06:13
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
- Business Idea Generation and Selection- Idea Generation
New Product Intoduction IV
2 questions
Introducing Successful New Products V- Business Idea Generation & Selection-KSFs
04:59
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
- Business Idea Generation and Selection-KSFs
New Product Intoduction V
1 question
Introducing Successful New Products VI- Business Idea Generation & Selection-Eva
06:26
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
- Business Idea Generation & Selection-Evaluation
New Product Intoduction VI
4 questions
Introducing Successful New Products VII- U&A Studies
08:32
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
- Business Idea Generation and Selection
- U&A Studies
New Product Intoduction VII
2 questions
Introducing Successful New Products VIII- Concept Development
07:22
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
- Business Idea Generation and Selection
- U&A Studies
- Concept Development & Testing
New Product Intoduction VIII
2 questions
Introducing Successful New Products IX- Concept Testing
07:18
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
- Business Idea Generation and Selection
- U&A Studies
- Concept Development & Testing
New Product Intoduction IX
1 question
Introducing Successful New Products X- Prototype Development & Testing
08:29
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
- Business Idea Generation and Selection
- U&A Studies
- Concept Development & Testing
- Prototype Development & Testing
New Product Intoduction X
2 questions
Introducing Successful New Products XI- Business Strategy Formulation & Modellin
03:09
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
- Business Idea Generation and Selection
- U&A Studies
- Concept Development & Testing
- Prototype Development & Testing
- Business Strategy Formulation & Modelling
- Business Planning
New Product Intoduction XI
2 questions
Introducing Successful New Products XII- New Market Development
04:21
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
- Business Idea Generation and Selection
- U&A Studies
- Concept Development & Testing
- Prototype Development & Testing
- Business Strategy Formulation & Modelling
- Business Planning
New Market Development
New Product Intoduction XII
2 questions
Introducing Successful New Products XIII- Go To Market Strategy Formulation
03:26
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
Business Idea Generation and Selection
U&A Studies
Concept Development & Testing
Prototype Development & Testing
Business Strategy Formulation & Modelling
Business Planning
New Market Development
- Go To Market (GTM) Strategy Formulation
New Product Intoduction XIII
2 questions
Introducing Successful New Products XIV- GTM Strategy Formulation
08:09
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
- Business Idea Generation and Selection
- U&A Studies
- Concept Development & Testing
- Prototype Development & Testing
- Business Strategy Formulation & Modelling
- Business Planning
New Market Development
- Go To Market (GTM) Strategy Formulation
New Product Intoduction XIV
4 questions
Introducing Successful New Products XV- GTM Strategy Formulation
05:56
Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
- Business Idea Generation and Selection
- U&A Studies
- Concept Development & Testing
- Prototype Development & Testing
- Business Strategy Formulation & Modelling
- Business Planning
New Market Development
- Go To Market (GTM) Strategy Formulation
New Product Intoduction XV
3 questions
Introducing Successful New Products XVI- GTM Strategy Formulation-GTM Tactics
06:17
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
- Business Idea Generation and Selection
- U&A Studies
- Concept Development & Testing
- Prototype Development & Testing
- Business Strategy Formulation & Modelling
- Business Planning
New Market Development
- Go To Market (GTM) Strategy Formulation-GTM Tactics
New Product Intoduction XVI
1 question

8 Lectures | 49:37

Brand Building I- What is a Brand and Brand Management
04:59
The purpose of the section is to give you in-depth understanding of Brand Building to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What is a Brand and Brand Management
Brand Building I
3 questions
Brand Building II- Building an existing Brand-Overview
03:22
The purpose of the section is to give you in-depth understanding of Brand Building to help you build Excellence in Product Management
At the end of this lecture you will learn the following
Building an existing Brand-Overview
Brand Building II
1 question
Brand Building III- Understand the current position
05:54
The purpose of the section is to give you in-depth understanding of Brand Building to help you build Excellence in Product Management
At the end of this lecture you will learn the following
Building an existing Brand
- Understand
Brand Building III
3 questions
Brand Building IV- Create Strategy
07:31
The purpose of the section is to give you in-depth understanding of Brand Building to help you build Excellence in Product Management
At the end of this lecture you will learn the following
Building an existing Brand
- Create Strategy
Brand Building IV
3 questions
Brand Building V- Deploy Strategy
09:08
The purpose of the section is to give you in-depth understanding of Brand Building to help you build Excellence in Product Management
At the end of this lecture you will learn the following
Building an existing Brand
- Deploy Strategy
Brand Building V
6 questions
Brand Building VI- Monitor Brand Image
06:16
The purpose of the section is to give you in-depth understanding of Brand Building to help you build Excellence in Product Management
At the end of this lecture you will learn the following
Building an existing Brand
- Monitor Brand Image
Brand Building VI
2 questions
Brand Building VII- Monitor Brand Equity
05:16
The purpose of the section is to give you in-depth understanding of Brand Building to help you build Excellence in Product Management
At the end of this lecture you will learn the following
Building an existing Brand
- Monitor Brand Equity
Brand Building VII
1 question
Brand Building VIII- New Branding Decisions
07:11
The purpose of the section is to give you in-depth understanding of Brand Building to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Branding Decisions
- Global vs local
- Single vs Multiple
- Good Brand name
Brand Building VIII
2 questions

8 Lectures | 42:19

Digital Marketing I- What is Digital Marketing?
04:49
The purpose of the section is to give quick understanding of Digital Marketing to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What is Digital Marketing
Digital Marketing I
2 questions
Digital Marketing II- What are Digital Marketing Strategies?
04:53
The purpose of the section is to give quick understanding of Digital Marketing to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What are Digital Marketing Strategies
Digital Marketing II
2 questions
Digital Marketing III- How to formulate and test Digital Marketing Strategies
04:11
The purpose of the section is to give quick understanding of Digital Marketing to help you build Excellence in Product Management
At the end of this lecture you will learn the following
How to formulate and test Digital Marketing Strategies
Digital Marketing III
1 question
Digital Marketing IV- Identify Target Customers
03:22
The purpose of the section is to give quick understanding of Digital Marketing to help you build Excellence in Product Management
At the end of this lecture you will learn the following
Identify Target Customers
Digital Marketing IV
2 questions
Digital Marketing V- Determine Key Marketing Tasks
05:33
The purpose of the section is to give quick understanding of Digital Marketing to help you build Excellence in Product Management
At the end of this lecture you will learn the following
Determine Key Marketing Tasks
Digital Marketing V
1 question
Digital Marketing VI- Formulate the Promotions and Communication Strategy
08:10
The purpose of the section is to give quick understanding of Digital Marketing to help you build Excellence in Product Management
At the end of this lecture you will learn the following
Formulate the Promotions and Communication Strategy
Digital Marketing VI
1 question
Digital Marketing VII- Formulate the Distribution and Sales Strategy
06:19
The purpose of the section is to give quick understanding of Digital Marketing to help you build Excellence in Product Management
At the end of this lecture you will learn the following
Formulate the Distribution and Sales Strategy
Digital Marketing VII
4 questions
Digital Marketing VIII- Test and Refine the Strategies
05:02
The purpose of the section is to give quick understanding of Digital Marketing to help you build Excellence in Product Management
At the end of this lecture you will learn the following
Test and Refine the Strategies
Digital Marketing VIII
1 question

1 Lectures | 04:55

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