Free Google Ads Course - Become a Google Ads Specialist 2023 | Free Udemy Course

In this first video of our Ultimate Guide to Google Ads course, I'll introduce you to the basics of Google Ads and what makes it such a powerful tool for advertisers. I'll also give you an overview of each campaign type available on the platform, including Search, Display, Shopping, and YouTube ads. By the end of this video, you'll have a solid understanding of what Google Ads is, how it can benefit your business, and which campaign types might be the best fit for your advertising goals.

In this video, I'll introduce you to the basics of Google Tag Manager, including what it is, how it works, and what you can use it for. I'll guide you through the process of creating a Google Tag Manager account and implementing it on your website.

In this video, I'll introduce you to the basics of Google Analytics 4, including what it is, how it works, and what you can use it for. I'll guide you through the process of creating a Google Analytics 4 account and implementing it on your website.

In this video, I'll guide you through the process of creating a Google Ads account, setting up billing, and creating your first ad campaign. We'll also cover how to create a Google Ads tag and implement it on your website.

In this video, I'll show you how to create conversions in Google Ads, including setting up conversion tracking, importing goals from Google Analytics, and creating custom conversions. We'll also dive into attribution models, which help you understand how credit for conversions is assigned to different ad interactions.

In this video, I'll walk you through the process of conducting a thorough keyword research analysis, including how to use the Keyword Planner tool inside Google Ads. You'll learn how to identify the right keywords for your business, analyze search volume and competition, and understand user intent behind search queries.

In this video, I'll guide you through the different types of bidding strategies available in Google Ads, and explain how they work. You'll learn about the pros and cons of each bidding strategy, as well as when to use them depending on your advertising goals

In this video, I'll explain what Quality Score is, and how it affects your ad performance and average CPCs. You'll learn about the three components of Quality Score - expected clickthrough rate, ad relevance, and landing page experience - and how to optimize each one for better performance.

In this video, I'll guide you through the process of creating a successful search campaign and I'll also cover important campaign settings and options to help you get the most out of your search campaign.

In this video, I'll walk you through the process of creating a standard shopping campaign, step by step and we'll also cover important optimization tips to help you get the most out of your standard shopping campaign.

In this video, I'll guide you through the process of creating a successful display campaign and we are gonna cover some of the best practices and tips.

In this video, I'll show you how to create effective YouTube ads that resonate with your audience and we'll also cover some key best practices and tips for creating successful YouTube ads