Last updated 3/2023Course Language EnglishCourse Caption English [Auto]Course Length 03:46:52 to be exact 13612 seconds!Number of Lectures 49
This course includes:
4 hours hours of on-demand video
1 article
Full lifetime access
Access on mobile and TV
Certificate of completion
4 additional resources
Make decisions based on data
Work with Google Analytics
Link your Google Analytics and Google Ads accounts
Customize goals and events
Understand reach, conversion, and transactional analytics metrics
Work with e-commerce modules
Set up data transfers for advertising costs
Create and understand automatic custom reports
Configure custom alerts
Customize segments
Customize filters
Set up calculated indicators
DescriptionWeb analytics is the pulse of digital marketing. Everything is measured, and everything is measurable. With Google Analytics and a call tracking system, you can clearly understand who your client is, how to improve your site, and which traffic sources are the most beneficial for your business.What will you learn in this course?After completing this course, you will learn how to work with and get the most out of your web analytics data.Have the ability to evaluate the effectiveness of advertising campaigns and optimize an advertising budget.Learn how to use analytical marketing data to increase your business's profits.What do we offer in our course?Structured lessons with practical exercisesA web analytics checklistA free copy of my book “Cutting-Edge Digital Marketing. How to attract customers and increase online sales". In my book, I cover the following topics in depth: Internet promotion strategy, competitive analysis, web analytics, how to draw a portrait of your target audience, content plan formation, SEO, PPC advertising, promotion for social networks, email marketing, and case studies.Why should you choose this course?Why should you choose us over other online web analytics courses?You will have the opportunity to learn about Google Analytics from the top internet marketing professionals.We are industry experts! WebPromoExperts has over 12 years of experience in internet marketing. Our agency is a Google Premier Partner and a Facebook Marketing Partner.I have personally obtained a vast number of digital marketing qualifications and certifications such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others. During our career, we have launched over 1,500 successful marketing strategies and marketing campaigns. More than 355,000 internet marketers have enrolled in our online courses, all of whom have successfully passed the Google Analytics and Google Ads certifications.Our internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing.Upon completion of the course, you will receive a Google Analytics certification from Udemy.What else do you get?Lifetime access to the course and its updatesA certificate from Udemy upon completion of the courseShould you be worried?Sign up now! Every second you wait can cost you leads and applications!This course comes with a 30-day money-back guarantee!Want to start learning about Google Analytics? Click the "take this course" button to begin developing your project today!Who this course is for:Aspiring professionals interested in pursuing an online career - This Google Analytics course will give you the skills you need to pursue a career in digital marketing.Marketers - This course will expand your skills and teach you how to work with different web analytics tools and correctly interpret data.Entrepreneurs - Entrepreneurs will be able to use their newly acquired skills to conduct their own digital marketing. Learn to analyze data quickly, find growth points, and take control of your advertising team. You will be able to interpret the indicators and optimize advertising campaigns correctly. Everything in this course will help increase conversions and maintain your budget.Internet Marketers - This course will help you master web analytics by teaching you how to analyze traffic and advertising campaigns systematically. After completing this course, you will bring more value to your company and further your career.
Course Content:
Sections are minimized for better readability, click the section title to view the course content
4 Lectures | 20:35
Introduction
07:56
Course overview
The three levels of analytics
Conversion and transactional analytics
Analytical tool capabilities
Screencast about reports, reach, and transactional metrics within Google analytics
How to study on Udemy effectively?
03:32
Web analytics checklist
05:59
Web analytics checklist
What needs to be implemented? Indicators and tools
Metrics
URL Builder
How to use the Miro Board Checklists
03:08
Introduction to Google Analytics and GA4
5 questions
2 Lectures | 21:14
Key Performance Indicators (KPI). Attraction and Interactivity
Screencast: Working with a checklist. Learn about: Goals, Conversions (macro and micro).
Tracking conversion metrics in Google Analytics
8 Lectures | 47:19
Web analytic systems and Google Analytics Tools
09:50
Web analytic systems and Google Analytics Tools
Differences between Google Analytics and Google Analytics 4
Screencast: How to create an account in Google Analytics
Installation of the Google Analytics tracking code.
Google Tag Manager
08:36
Google Tag Manager
How to install a GTM tracking code
How to Create Tag Links?
11:36
How do I tag links?
Screencast: tagging of links:
URL Builder
Bit.ly
QR code generator
How to link accounts?
05:18
Screencast on how to link Google Ads and Google Analytics accounts
How to link Google Ads and GA4 accounts?
01:30
Practical lesson on how to link Google Ads and GA 4 accounts.
How to set up goals and events
04:33
Goals types
Screencast on setting up goals and events
How to set up simple events in Universal Analytics using GTM
02:18
Practical lecture on how to set up simple events in Universal Analytics using GTM.
Site search
03:38
Site search
Screencast on site search
8 Lectures | 32:51
eCommerce module
04:18
What is an eCommerce Module?
Screencast: Electronic commerce module
Call tracking
05:13
How to track calls and find out the effectiveness of advertising channels?
Call tracking systems - static and dynamic call tracking.
How to optimize conversions with OptiMonk
06:01
What can make a client stay and finalize the conversion process
What helps treat and communicate with visitors like they’re real people
How to increase conversion rate with just a few clicks
Understanding sequences
05:34
The sequence of customer decision-making
Assisted conversions
Attribution models
Screencast on Google Analytics
Setting up analytics
04:01
Importing Ads cost data.
Screencast on how to import ad cost data. Working with OWOX BI.
Calculated metrics
02:46
How to set up calculated metrics?
Screencast on how to set up calculated indicators.
User Behavior Analysis
01:27
Learn how to analyze user behavior with Google Analytics
Plerdy, a CRO and SEO tool. How to analyze customer behavior on your website
03:31
A practical lesson on how to analyze customer behavior on your website with Plerdy, a CRO and SEO tool.
6 Lectures | 19:06
How to set up automatic custom reports
03:14
What are custom reports?
Screencast on setting up automatic custom reports
Performance analysis and custom notifications
02:43
How to Analyze Performance:
FB Ads,
Google Ads,
and SEO
Screencast on setting up automatic custom alerts
How to create custom segments?
02:46
Screencast on how to set up custom segments
How to Set Up Filters
04:12
Filters and Views
Screencast on how to set up filters
CRM system and transactional analytics
04:40
What CRM is and how it helps you?
Final checklist for analytics setup
01:31
Overview of materials
Working with a checklist to set up analytics
7 Lectures | 12:55
An Overview of Google Analytics 4
03:07
Learn the difference between Google Analytics Universal and Google Analytics 4. Learn how to navigate the new GA 4 interface.
How to remove your internal IP data from GA4 reports
01:26
Practical lecture on how to remove your internal IP data from GA4 reports.
How to set up simple events in GA4 using GTM
02:18
Practical lecture on how to set up simple events in GA4 using GTM
Advanced Analysis with GA 4 Exploration
01:54
Learn how to work with a GA 4 report builder to explore the data and find the insights
How to Analyze your Target Audience in GA 4
01:45
Learn how to analyze your Target Audience in GA 4
Default Events and Conversions in GA 4
01:04
Learn about default events and conversions in GA 4.
Comparisons or How to Set up Customer Segments in GA 4
01:21
Learn how to compare different customer segments in GA 4.
13 Lectures | 01:11:46
The most effective CRO tools
11:27
In this lesson we will :
talk about effective CRO tools
look how to use Google analytics and Plerdy for conversion optimization
Increasing conversions with better CRO funnel
14:32
This lesson will help you understand why it is important to focus on CRO funnels. We will discuss the different types and levels of CRO funnels, as well as effective tactics and tools for making it work for your business.
The elements of the CRO process
07:03
During this lesson, we will go over each step of conversion optimization and how to make them simple and achievable.
Essential parts of CRO
06:02
This lesson demonstrates different methods and practices for improving and analyzing CRO. Also, you will learn how to adjust A/B testing in practice.
Best CRO strategies
02:50
The importance of site usability for conversions
03:43
In this session we will discuss the significance of user experience design as well as the reasons why it is necessary for conversion optimization. We will look at the Google Analytics Behavior Reports in practice.
Metrics to measure CRO
03:23
Ways to measure CRO
06:06
In this lesson, we will talk about the best ways to check the effectiveness of your CRO.
How to calculate CRO
03:32
This lesson demonstrates different methods and practices for improving and analyzing CRO.
The biggest CRO mistakes
07:41
In this lesson, we'll look at the most common mistake people make when trying to change CRO.
Summary
00:43
Conclusion
How to Get Your Certificate?
03:09
How to leave a review for this Course?
01:35
1 Lectures | 01:05
Bonus Lecture
01:05
In this lecture, you will:
Get support in your career growth
Develop new knowledge and enhance your existing digital marketing skills
4.13
(520 course ratings)
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5
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