2023 Video & YouTube Marketing Mastery: Proven Strategies! | Free Udemy Course

H O W  V A L U A B L E  V I D E O  C O N T E N T  W I L L  I N C R E A S E  T H E  N U M B E R  O F  Y O U R 

C U S T O M E R S :

1)You create valuable video content.

2)If people are adequately promoted, prospects watch it.

3)When they are refreshed regularly, they become your subscribers.

4)You inform them about your products, services, and promotions.

5)By increasing trust and constant contact without any direct and aggressive advertising, subscribers become your customers.

M A K E  Y O U  U S E  A L L  T H E  O P T I O N S   O F   T H E   V I D E O ?

The purpose of the business is sales. And to sell a service or product, you need to explain to a potential customer - why he needs it, what value he carries and what problems he solves. But this task is best done through a video.

Did you know:

● Who can view videos for a few pennies to anyone who has entered a commercial application into the Google search engine (using Google Ads using keywords)? And pay for viewing only.

● By creating a video, Who can use it immediately on many sites (website, blog, YouTube, Facebook, mail, etc.).

● Who can also view videos on Google TOP through other video servers: 'Dailymotion.' Etc. Vimeo, MetaCafe.

● With YouTube, you can get thousands of free views from your future customers.

● It is better to upload videos directly to social networks such as Facebook. This is a priority in search results, auto-activation, and many opportunities for customized advertising.

● On average, eight times more surfers watch live broadcasts, you enter the top of the search results, and social networks show it to your friends during the day.

● You can put many meanings into one short video using sound, images, and titles.

● A video blog is an opportunity to expose yourself to clients and present yourself as an expert in the field to trust you.

● Post-Stream-In on YouTube Before Play, You only pay for full viewing or 30 seconds of video. You do not pay for the first 29 seconds.

● You can increase the purchase conversion 1-2 times by posting a video on the product page.

T O U C HP O IN T S  W I T H  T H E  C U S T O M E R  V I A  V I D E O.

The more such points and their effectiveness, the greater the chance that a person will become your customer. As you know, it is better to see once than to hear 100 times. The role of visual perception in decision-making is 60%. Contact points - all moments of interaction between the customer and the company. Based on the impression from the contact points, the customer decides on a collaboration. There are many points of contact with the customer. It is necessary to identify and determine the main ones and work in detail—the better the processing, the more efficient the result. Important: Your company's touchpoints should be different from similar competitor points. How to use video for your purposes:

Here is a list of video capabilities for a touchpoint:

1. Site Video within site; Button (when pressed, the video pops up); Automatic playback (video starts automatically when you move to a page).

2. Social media attached post with the presentation; Post with video content; Link within the center; "Video" section.

3. Email Link + Preview; Link to an electronically signed video presentation.

4. Direct connection, showing a video at a meeting; Use of correspondence; SMS messages.

By themselves, touchpoints alone are not very useful. If one of them is strong and interests the customer, the other's weakness may fail in all the efforts. It is important to practice both on each point individually and the entire chain of touches. The strength of the whole chain is equal to the value of the weakest link in the chain. Video in the interaction chain. The ability to use video at touchpoints is a natural gift. Its adhesion is much higher than that of the text. Where to embed a video:

1. Advertising Online video with a link to the site, 15-60 seconds.

2. Business card Briefly about the company's benefits with the help of a presentation video, at the end of which you can offer to fill out an application for a newsletter or buy a product. It can be longer, between 90-120 seconds, because the person on the site is already interested. At the end of the video, it is better to show how to click and do it mechanically.

3. Pop-ups in The application should be carefully thought out so as not to annoy; their appearance should be strictly according to specific criteria: Time on site; Website pages (number of pages or specific page); Scroll; As a way out; End of the page; It is important! Please do not overdo it with pop-ups! Be careful that the point of contact may become negative. Excessive importance has not yet helped anyone. Consider using this tool in detail.

4. "Thank you" page It appears after filling out an application or purchase. Gratitude creates a positive attitude towards society; politeness is a pleasure. The task of the tool is to sell something in addition to the selected product. For example, if it is a more economical segment, you can offer an analog or more expensive product. You can also share valuable tips in implementing the selected item/service. Or list some interesting facts and benefits of your company.

I recommend making this page different for each type of application. For the most part, it's just a "talking head." Business customization always inspires confidence

5. Retargeting The customer was on the site but did not buy, or he has already bought, or maybe he has become a VIP customer, he just watched the video, searched for something related to the topic in a search engine, or registered - whatever. For each part of the audience, you can create a video that lasts 30-60 seconds to remember it.

6. Video to Email You can directly send a video, link it, or preview it using the "Play" button.

7. YouTube Creating a YouTube channel is a step forward-thinking. The business does not get high direct sales from here and now, but its audience closely knows the company. Even if the channel subscriber does not become an active buyer, he will give a recommendation. He already knows how cool you are and what you can do—a great way to generate leads, especially for complex products and services. Check touchpoints Usually, two methods are used for this: "Customer journey" - is to get into the customer's shoes and walk from the beginning to the end along the entire contact chain. It is best to deal with it by an outsider, evaluate it with a fresh look, and notice flaws.

"Competitor Analysis" - to see how this system is arranged in a competing company. From the side, you can see exciting chips and disadvantages. First, you should determine the meaning of the points for a particular business. This is affected, among other things, by the company's experience. New business is especially worth paying attention to the first stages of interaction with a customer: online advertising and business card. If the company name still does not mean anything to anyone, the first meeting should be "absorption" and gain trust. A company that has existed for a long time - here, the initial stage has passed. But that does not mean you can relax. It is important to keep old customers to stay in the minds of customers. It would be best if you took care of pop-ups, emails, and haunting videos. Types of contact points: The impressions of contact with the company may be different for each customer. Therefore, there are three types of contact points: Positive; Negative; Neutral. Positive - the customer noticed the contact point and responded to it: entered the site, left an email, submitted a request, called. Do what we expected when creating the issue.

The most important thing here is the final impression. If a cool business card on the site attracted attention and the customer called a representative, he spoke rudely. He threw the money you invested in the video away. Negative - everything is evident here. It is imperative to work on breaking these points. This virtually eliminates all your efforts. Neutral - The end of contact did not cause any action. In an ideal chain, the customer moves smoothly from one link/point to another, from acquaintance to the conclusion of the transaction, and then maintains a relationship with the company.

Summary: Contact points exist in every business, even if you do not feel like thinking about and working on them. It's better to get down to business. Using video as a point of contact tool offers excellent opportunities for visual presentation and increasing sales. One link will not change the business; use every chain.

H O W  T O  S T A R T  M A R K E T I N G  A N D  P R O M O T I N G  V I D E O.

1. Refocusing (haunting video)

● You can gather an audience for remarketing on Facebook (pixel), for the maximum number of days, and 15-30 days (hot customers). Record a video message to whoever is on your site for 30 seconds. "Hello! I am the founder of the company ... You were on our site, so we think you may be interested in this video. In which we are talking about ... To view, click on the link in the description or the button in the video." Guide the user to your page:

● Create a page on the site with a good video. In the video guide, add important messages about the benefits of your product. Below, post information about the offer with motivation for action to leave a request. You can create a page with a subscription to valuable articles or something like that.

● Post this ad anywhere to your site visitors (for the entire period, 15-30 days) and direct them to a page with a personalized offer. Pros:

● Effective use of customers who have already touched your company.

● Possibility to remind the surfer about you.

● Prepares the surfer for purchase.

2. Customer base:

If you have your customer base, start from there. Retrieve all email addresses and phone numbers. Divide into segments (segments) if required. Make video suggestions for them. Post: Retargeting (Google Ads) allows you to upload email addresses) Retargeting (Facebook) allows you to upload emails And phone numbers)

3. Similar audiences: Create similar audiences on Facebook based on site visitors and customer audiences. Try showing them promotional videos. If you have several customer segments, do not forget to divide the similar audience (Lookalike) (for example, by age or interests). Pros: If the original audiences are more extensive than 500 users, similar audiences are of sufficient quality (low cost-per-click).

4. Offer after leaving details:

● Ensure that after leaving details or action on the site, the visitor will be directed to a specific "Thank you" page. Each capture type has its own "Thank You" page. Take video messages to users who have left applications, which they will see after going to the "Thank you" page, with an additional fee or paid offer. For example, "Subscribe to articles," "Share on social networks," "Buy another accessory." By sharing essential meanings about your company.

Why?

The person who left details or bought as hot as possible immediately after doing so. We must take advantage of this. 5. Video Packaging If you do not yet have a video presentation, prepare it, tell us about your offer's benefits in simple words using a camera, and upload it to all the sites.

● Prepare a list of frequently asked questions and objections from your potential customers. Would you please make a video of the answers to each of them? Place on the site, including in the FAQ section. Use social media, as well. How and for what: ● Tell in summary about the main thing in a famous way.

● Gives more confidence.

● Gives more conversions.

6. "WELCOME" by email

● Create a chain of 5 letters with links to videos where you talk about the company and share valuable tips in any mailing service.

Create a subscription page for a separate newsletter that explains how it will benefit the subscriber. Take all your friends and followers on social media there.

● Add a subscription form to the site in the footer, in the blog (if any).

Set so that the person who left the details is automatically notified with the required information. Add an email link to your video.

Prepare a mailing list with one letter (no more) with an offer to sign up for your existing database. Remarks: Advertising in a mailing list that the user does not subscribe to is officially prohibited. Sift through this issue. For what:

● Automation of communication, The meanings needed to interest customers.

● You did it once, and it works for you.

● Opportunity for sale and reminder. It is better now to start collecting a subscription base slowly than to postpone it later!

7. Video Blog Add the videos you've already created to YouTube and other video storage. Start with videos that answer frequently asked questions and immediate objections. Prepare the semantic core of thematic queries that have a video on the Google homepage.

● Start questions infrequently, record videos for them, and optimize/promote on YouTube.

For what:

● You can see considerable opportunities in reaching the TOP of Google and YouTube for very relevant queries and start getting free traffic from them to your site. Personal reasons:

● Know how to formulate your proposal.

● Improve public speaking skills.

● Show that you have expertise in your field.

● Be more confident in expressing yourself in front of the camera.

T O O L S  T O  A T T R A C T  C U S T O M E R S . W E  A R E  A T T R A C T I N G  A N D  R E T A I N I N G  C U S T O M E R S .

I decided to incorporate 12 video marketing tools in short descriptions, so you can always go back and figure out what you can use.

1. Video on the site - Create a video presentation for your website or landing page. - Placing a video at the top of the page will allow you to increase site conversions - Increase page weight (because people will stay on it longer to watch the video). A video must be in the player window or with a prominent "play" button and a caption with the "watch video" arrow. Otherwise, few visitors will watch it. To track the results for each video, you can define analyzes: How many opened it. How many were exposed to it? Whether you watched 25/50/75 percent of the video itself or watched the entire cancer. We'll use it. - Be sure to measure the site's conversion before posting the video and compare it with the conversion after posting.

2. Video presentation make a video about a company/product/service.

When? - If the service is complicated and more comfortable to explain in the video. - You have to concentrate many meanings in a short video. - If you want to increase conversions on the site.

● Why? Increase in conversions. Who can use advertising and sales?

3. Video packaging, A series of videos that pack meanings about the company/product/service. - Adjust one video to different advertising platforms (length, information, appeals, content) to get the maximum effect.

● Set UTM tags and targets in motion tracking and conversion analysis systems.

4. Video funnel - A series of videos that are regularly shown to the viewer, connected. Purpose: To reach only a target audience interested in the service or product and show them ads while warming up before buying. Perfect for information businesses and educational projects. Who can set it up on Facebook? For example, one Video (which tells in general about the problem) + a second video (who watched 50% of the first) + the third Video (those who entered the site). Summary: Problem and Solution (One Common Feature) - Solution from your company (examples). The benefit to the viewer does not sell immediately.

● Link to neighboring videos (so that the viewer will understand the connection and watch the following video).

5. Video marketing and similar audiences Show your videos to similar audiences created based on the customers who visit your site.

● The video is suitable for this audience (for those who bought - another sale, for those who did not buy - valuable content)

6. Video blog

● Create a video blog on YouTube and its replicas on Vimeo and social networks.

● Share your expertise so that viewers will start to trust you and buy from you in the future.

● Use all the tools that will allow the user to navigate to the landing page: a link in the description, etc.

● Make visual and audio conversations. Share 80 -90% of valuable videos.

7. Video distribution Post your videos on multiple sites: YouTube + (other video servers) - Social Networks Topic sites.

8. Video Reviews If you sell products, create video reviews. Post them on product pages, YouTube, and other video servers. Length 3-5 minutes (if longer - it is recommended to divide into several parts).

9. Frequently asked questions about video Write down all the frequently asked questions of your clients and record a video with you or another expert to answer them. Use the site, create a page with frequently asked questions. And these videos can also be used as content for social networks.

The more complex version. Write down all the customer objections, and cover each of them in a separate video with explanations.

● I am using the sales department. Send videos on specific topics to customers after a conversation with them.

10. Video instructions refer to customer service after the purchase. Help the customer use the product most efficiently.

Explain how to solve any problem with your product using videos and visual diagrams. - This will be your advantage - customer care after purchase. Video instructions replace a personal advisor if they are on the site, and it is convenient to find any of them. - For your employees:

Teach them the necessary skills with the help of pre-recorded video tutorials. - For resale: At the end of the instructions, offer to buy additional services and accessories.

11. Workplace video Increase your conversions to find suitable job candidates with a video designed to expose the company to potential employees.

12. Great necklace

● Create a "Welcome" chain in your mailing list with videos that consistently convey important meanings about your company/product/service.

V I D E O  P A C K A G I N G. H O W  T O  P A C K  Y O U R  B U S I N E S S  W I T H  V I D E O.

I will explain to you how to most effectively convey company values to your customers through video. What is video packaging? What is included in it? What to do? Examples and tips. A gift to the customer Let's imagine they brought you a gift in a beautiful wrapper.

You already have a positive perception, even if there is a modest souvenir inside. You have noticed this show. It is possible and worthwhile to pay attention to the customer. If the gift is valuable, but the packaging is not described, torn, or missing, its effectiveness is lost. The impression depends on Product value * Packaging quality When investing much effort, we can lose all impressions due to insufficient packaging. Emphasize more on the initial impression than on the meaning.

The company's packaging says how much we respect the buyer. How do we convey information: accurately, beautifully, understandably, quickly, in an authentic way? What is the ideal business packaging? First, tell what the customer is interested in (speaking his language). Second, aesthetically and visually (lovely to look at). Third, compact (only on the main thing and in the required sequence). Fourth, as simple and understandable as possible (we take care of customer time).

What can be related to packaging: website, advertising materials, social networks, brand design, etc. Today we will talk about a video because it can be beautiful, compact, understandable, and has many meanings. Videos in every company, Everyone knows for a long time that every company should own a website. I also believe that every company should have a video. Video packaging is a series of videos that tell about the main benefits, the company's meanings and use the maximum number of advertising platforms in which interaction with potential customers takes place. Options for contact points with the customer via video:

● Website, landing pages, pages (at different sales funnels: player window, video opening button, automatic video playback).

● Social networks (attached post, posts, link in description).

● Email marketing (employee signature link, mailing list).

● Use of sales (when managers call the customer by phone and during correspondence). Why is video better?

● A vast number of meanings in a short time.

● Video + sound (additional information channels). ● More accessible to the surfer because it is not text.

● No need to say the same thing over and over again. It is important. The latter is not intended for "VIP products," where it is best to work with customers in person. The video should interact with a manager or expert.

What is the purpose of the video? Videos do not always sell immediately, but only drive sales. It affects, but indirectly. It is a type of support for business processes at various stages such as sales, sales increases, service, advertising through social networks, email marketing. Similarly, in content marketing, you can display a video at the top of each article. The viewer will choose what interests him more. If he "lives" on YouTube, he will subscribe to the channel. When posting on social media, videos are often more effective than photos. Your sellers can send videos to customers, so they can learn more about the service or product.

Do you sell at exhibitions?

Take your tablet. Show the video as you chat with colleagues. Packaging is the answer to questions: - Why will your product/service help the customer? Why contact you? Why does it now? Invite your outside friends who do not know your product/service.

Let him ask you questions and formulate the answers. A person with a fresh mind can provide valuable advice. Then prefer the meanings/benefits gained, start with the most important.

If you still do not have a video, get a phone with a good camera, stand, and microphone. Tell the camera the answers you received to the questions.

Remember - such a video is better than without it.

Next, make a video of the office, warehouse, workshop, product in action, introduce your experts, collect customer reviews on video. Looking for an employee - the candidates will better understand what you are offering and appreciate the job more. Also, take a picture of yourself and what the workplace looks like. It would help if you also sold the vacancy, and the video will allow you to do so quickly and clearly. A site visitor left a request. He goes to the "Thank you" page, and you immediately watch a video: "Thank you for your application. Since you are interested in this topic, I also offer to purchase or subscribe or tell them about other services your company offers. Adam It's hot right now and worth using this method. The advantage of video packaging is that you do it once, and it will work for you. What is included in the video packaging?

1. Branding videos Exterior design associated with your company thanks to its recognition. The animated logo at the beginning of the video. Speaker animation/signature board. "Pop-ups" - motives for action. Vibrant end screen with your contact information. Objectives: Reputation (when a person sees a beautiful design, it raises the company's reputation in his eyes). Eye perception (bright and creative design draws attention to itself). Recognition (a person saw your video in an advertisement and immediately understood its kind of company).

2. Video presentation A leading video about the company/product/service that tells the main point quickly is used on the site for those who want to know more details about you. Optimal presentation time, 60-100 seconds. And that figure is dwindling. Less than 60 seconds is not enough time to tell the primary meanings; more than 100 seconds is difficult to watch.

3. Advertisement videos based on a video presentation, short versions of social networks and YouTube are created. Concise and even more critical information. Advertising time, 15-30 seconds. It is best to add the "Play Sound" pop-up window on social networks if it is essential. It is more important to attract attention at first than in a video presentation on the site.

4. Product service/promotion The main thing in individual products/services.

5. Helpful videos (experts) Where you share something useful with your customers. Expert interviews, video tutorials, video reviews, video instructions - everything related to it. You can create good videos and show them consistently on social media. For example, post an ad on Facebook using the first video.

Expose those who watched more than 50% of the first video's length to the next because they were interested first.

The second or third video is already offering something to heated customers.

Create a series of video tutorials to give links and talk about the same videos in the series. Viewers will be interested in watching another video of yours. Put such a series of videos on a YouTube playlist. Let's link a video to a playlist. Who will display the following videos automatically? Prepare one popular (most interesting) video for which you can gather a cold audience, a few more videos for the series, reinforce the first video, and leave 1-2 videos as a contact bonus at the end. For example, start refocusing from the site: "We have a prize for you: two more cool tips on. Leave your email, and we will send you these two closed videos. "Your lead funnel closes; it will be more efficient than scattered videos. Steps: Packaging (brainstorming, meaning list).

● Strategy development (think about how video can positively impact your business: what video content is required, what advertising platforms to use, budget, priorities).

● Preparation for photography (practice for photography, script, location of photography, ordering equipment, etc.). Video photography (process organization, video, sound, working with equipment).

● Post-production (editing, sound mixing, infographics, color correction).

● Embedding video in the company (assimilation on the site, establishment of analytics, and the "Welcome" chain in mailing, promotion via YouTube, social networks).

That is video packaging in preparation for launching video marketing in your company. Your task is to convey the essential information about your product and company because only you know them best. Otherwise, it is better to delegate and adjust.

A  U S E F U L  B U S I N E S S  B L O G. H O W  T O  S P E N D  T H E  M I N I M U M  T I M E  O N  A  V I D E O B L O G  O N  T H E  C O M P A N Y. T H E  P R O G R A M, A C C O R D I N G  T O  W H I C H  I T  I S  B E T T E R  T O 

C R E A T E  U S E F U L  C O N T E N T:

1. Ideas (+ semantics + content plan)

2. Structure

3. A conspiracy

4. "Meat."

5. Recording

6. Installation Articles (+ transcript):

We wrote down ideas (titles of items in a witness note). Next, we formulate familiar (engaging) titles from them. Next, we discard the chart, a list of critical thoughts in a specific sequence. Knowing the subject's outline, we try to talk about it out loud in our own words. If you drive a lot, this is ideal. You can also do this when walking outdoors. Highlights: Speak loudly. Talk like you're talking to a friend (trying to explain and prove to him).

Do not stop a stream of thoughts. Speaking aloud helps you to formulate thoughts correctly in the most straightforward conversational style. Chains of thoughts arise automatically, which builds the structure of the text even better. You practice before you record the video on camera. And it only happens if you talk out loud.

The first time you talk in training - a warm-up.

The second time, you start recording (for example, on the phone). Say what you think, do not try to say phrases, do not be afraid of pauses, flow with thoughts as if you are speaking to an audience in real-time. Not everything will be perfect. Just type thoughts, ideas, examples, transitions from meaning to mean. Essentially, the more often you do this, the more experience you will gain and the better the result. After gaining experience, you can talk to the camera without warming up before recording.

Meat:

The last time we got the essence, now we understand what it is, add examples, thoughts, take it to the depths of the content. This is not an article yet; this is typing. In time, you can get rid of this step.

Recording: We record video on camera when done. We record in groups of 5 to 10 videos. It is best to spend an entire day recording in quiet mode, as it takes much moral energy. You can't go down in an hour - it always takes a lot longer.

Riding: We ship for installation. Rollers are installed. If you need to add samples, freeze frames, illustrations, diagrams to display the information, you need to perform another technical task. Who can make editing comments during video recording? And finally, provide links to documents that the editor can use.

Articles:

We send the video to decode sound. It's useful for subtitles, unique descriptions on YouTube, and article creation.

You can do it yourself or submit it to a copywriter. The transcript is edited into an article, structured (point by point, sections), and sketched. You can add the video to the report, from the video to the article. Give both reading and viewing options, and the surfer will choose what is more comfortable for him. We then forward the articles to SMM experts. From the items, you can retrieve 3-5 useful content posts to social networks.

By creating a video, we simultaneously make content that we have in different forms on different sites. It is instrumental. It still appears in the script if you need to create videos with infographics or other visual tricks or complex shots. But this stage can and should be given to experts as well.

Conclusions:

This program is based on my project because we want the companies' founders to transmit their expertise, and I will do the rest.

Implementing such a plan in your company will automate the content creation processes and thus minimize costs. And that's my job, too.

V I D E O  D I S T R I B U T I O N. V I D E O  M A R K E T I N G  S T R A T E G Y # 1.

Pros: Fast Disadvantages: Involves a financial outlay, less efficient because we sell "frontally." For what: Right at the beginning, when there is still nothing, check out a niche, product, or service. For example, you do not have videos or any, and they are simply on one of the site's pages. You do not know if they are useful. In this case, you need to make a minimal video business card, a video that deals with your company's benefits/product/service. To do this, brainstorm with the meaning of your company, and answer the following questions:

● Why does a customer need your product/service?

● Why should you be contacted?

● Why buy now?

● Why can you be trusted?

In this case, the emphasis is on your benefits. Consider what you can show your customers that highlights or sets you apart. What will make customers trust you? This means you are not a "mediocre" company; these are quality companies that showed you could produce a quality product that people are already buying from you and satisfied with the product.

Examples: The appearance of the product, what its function is, what the results are. Your office, where you work, the service delivery process. Your warehouse, cars, manufacturing, workshops, server room. Your employees, promoters, and service providers. How the product is manufactured, how it is delivered, why it suits your customers, reviews, and customer reviews. If there is nothing to display externally, write a clear diagram of how the product/service helps the customer, and based on that, make an infographic presentation. That the viewer can understand the essence of your business. Once you have described the benefits, based on them, you make videos with problem identification at the beginning, present a solution to the problem, and a call to contact you at the end.

1 (to the landing page or video site, 60-120 seconds.)

2 (YouTube marketing video up to 30-60 seconds.)

3 (for social networks, 30-60 seconds.)

4 (to Instagram, 15 seconds.)

Why should you shoot multiple versions of the video? A more detailed video with a call to leave a request on your site (you can visually show what the user needs to do for it).

● A marketing video is not viewed for more than 30 seconds, so you should leave only the essence more concisely with a call to enter the site for a particular action.

● Automatic activation is muted on social networks. That's why we need subtitles, a "sound activation" icon, more information in the video of the titles and diagrams.

For Instagram, it is better to create a vertical video format. Online video promotion Our mission will be to ensure that the maximum number of your prospects views this video. For this, we use

1 (YouTube),

2 (Facebook),

3 (Instagram).

One of the main advantages of a video is that It can immediately use many websites on the internet. YouTube, Google Ads Advertising. We use retargeting, interests, topics, keywords, topics, or competing channels. Facebook Creates a page (if not) and posts a video ad with target options

● Video views

● Receiving traffic to the site

● Receiving a request, We target the desired audience or add a list of phones/emails of our existing customers. You can expand your audience using the like & look tool. This tool looks for similar people by interests (more effective if you have too broad an audience). Instagram We distribute Post Laid through a Facebook advertising account. We post in Stories on Instagram for 15 seconds.

Focus like on Facebook for those who have Instagram. AB test: It is advisable to prepare several versions of posts in the form of a video.

For example, different audiences, titles and descriptions, different versions of videos (by length, by benefits, by invitation, by greeting). Surgery: For the money invested in being maximally effective, it is advisable to put together full analytics.

V I D E O  F U N N E L  V I D E  O M A R K E T I N G  S T R A T E G Y # 2.

You've probably heard of automatic sales funnels.

Today, I will share how you can integrate video funnels in your business to get the hottest and best customers through video marketing. Advantages and disadvantages of video selling funnel

Pros: Efficiency, no direct sales, investing money in the best customers, ability to do the first steps at no cost. Disadvantages: Takes a long time, much effort, financial cost at a later stage.

What are the benefits of video funnels: The fact that we do not give the audience direct publicity.

First, we gather viewers interested in our product or viewers who have issues that we can solve. Then we heat them with helpful video content and sell it to people who have started trusting your company.

In the second stage, we begin investing money in the interested audience only, not everyone. It is more economical and efficient. The disadvantages of video funnels: The funnel is more time-consuming and expensive than promotion through individual videos. How can you incorporate a sales funnel into your video marketing?

The best way to do this is through Facebook or embedded videos on your site pages. Facebook allows you to perform marketing more effectively, and you can even track videos on your site by customizing analytics

Even if the money does not pay off, you will understand who the customers are,

who are more interested,

who the viewers are, and at what point the viewers are starting to lose interest.

After these conclusions, you can make remarketing more effective.

Where to analyze:

1 (Built-in tools on YouTube)

2 YouTube to Google Analytics, its friend)

3 (Google Analytics for your site and YouTube homepage or other)

4 (Facebook analytics tool with site conversion tracking)

5 (Analysis of other social networks and distribution services.)

After surgery, Who should emphasize the following:

1 (How many clicks were from the link.)

2 (Video on the site. How many users opened the video, how many watched more than 25/50/75 percent of cancer's length, how many watched it in full. This way, you can follow each video on the site and remarket it.)

It is advisable to always think about what remarketing can be used and implemented. For example, create another video to inform the viewer that he has already watched the previous video, and we invite him to find out more here. So you can show the video again and again to those who watched a certain period in the video on Facebook, or to anyone who watched a particular video on your YouTube channel, and also to 31 those who left a request from your videos on the site or in the built-in form on Facebook.

In Google Analytics. Step-by-step video sales funnels:

1. A neutral video or article is created. At first, he briefly talks about the problem, then presents the solution. Example: How to earn more? You can use video marketing tools. No branding, no reminder of your company, not even motivation for action.

● This video is shown to a large audience with the expectation of an enormous reach (company goals on Facebook), for example, up to 1-2 times per person.

● The video focus is extensive, but still directed at people who may have a problem similar to the one shown in the video. The task is to gather an audience interested in this solution and watch the video to the end. We will present the following video to this audience.

2. The second video will appear for those who have already learned about their problem in the first video. That is, they have already heard it from a neutral source.

● We are now showing a video (in 3-7 days), branded.

● You talk about the same or similar way to solve the problem and how you have already solved this problem in your company for an existing customer.

● In the end, there is no motivation for action. For what? After all, you can already figure out whom to show the following video to in the future. How? Facebook allows you to create remarketing audiences for those viewers who watched your specific video over 25/50/75 percent of the video or watched it fully. We make such a list for those who have watched more than 75% of the video's length.

3. We turn the third video into marketing, and in the end, we want to take the action you need.

● We are now showing the video to anyone who has learned about the problem and already knew your company. This is the hottest audience for you. In these videos, you can mention that you have already watched our video, and we thought you might be interested in "this and that." Who can do all this within the framework of Facebook?

Targeting audiences, gathering remarketing audiences, and setting up analytics with tracking when they enter the site to leave you details or subscribe to your articles or have started filling out a contact form but do not click "Submit."

It isn't easy to understand this on your own, but you will find a person who will perform this surgery for you.

You can also prepare an article, and it should place a particular pixel at the end. Whoever reads the item will be marked and targeted for the following video. For those who have completely ignored the video (for example, the entire video audience, less the audience who watched over - 50% of the video), you can replay the video or create a unique video with the phrase "You did not watch the video last time. But if you want to solve this problem, we offer special conditions. " Depending on the viewer's behavior, he is shown a specific video. It's like an email marketing funnel but using video. Summary of execution stages:

1. Video #1 with neutral information about the solution to the problem.

2. Branded video # 2 with helpful information.

3. Video # 3 sells with capture at the end.

4. We create an advertising campaign on Facebook, set up remarketing groups, and analyze on the site (optional).

5. We launch advertising and analyze the results.

T H E Y  A R E  P R O M O T I N G  V I D E O S  T O  T O P  Y O U T U B E. V I D E O  M A R K E T I N G  S T R A T E G Y # 3.

Pros:

Free movement Brand memory Status as an expert in your field. Disadvantages: Results are not immediate.

● Large expanses of time and effort. Why is the TOP promotion strategy considered "outdated"? Because YouTube introduces new algorithms for displaying search results.

The search is now tailored to the user's specific interests that YouTube determines by its activity (views, subscriptions, likes, comments). This is not to say that search results will be entirely different for different people. Therefore, it is now advisable to enter the TOP5 of YouTube. This ensures that you will be in the TOP 10 among all users.

There is tremendous competition in the strategy of promoting videos in the TOP in several niches and topics. Sometimes there is no point in fighting queries infrequently.

But there are many areas where there are still opportunities to bring in search traffic. If you recently created a YouTube channel, start promoting videos to queries frequently; once your authority and rating go up, move to medium and high frequency. This will make it easier to compete with other videos.

For the first 3-5 months, the new channel is in the "sandbox," which means it is almost impossible to promote a TOP video.

Maybe you need to narrow down your case and your audience.

It may be worthwhile to combine all the information in one channel. The task is to select ten keywords by which you will promote the channel and the first videos. We create videos by keywords. Now we need to understand how to implement the best videos, in what style to shoot. Take a video interview with an expert or do a video tutorial with a lecturer, a video with infographics and diagrams or instructions, in blog style, on a green background with graphics. How best to pack information so that it is understandable. What kind of interior design, nature, choose a suitable background.

Next, we write the videos' text according to a draft or prepare a plan diagram with the central theses worth talking about. We turn it into a script. We will bring the place where you can illustrate the information in headlines, infographics, or portfolios. Who can give the script work, videotaping, editing to freelancers and freelancers? Your job is to figure out what to shoot and share expert knowledge that other people can pack into the video.

● It is essential to create videos that will attract attention from the first seconds, explain why you should watch to the end, give useful information concisely without secondary things, and motivate action.

● Make your videos dynamic, shoot with two cameras, change plans more often, dress pleasantly and respectfully.

● All this will lead to high viewing and long viewing times, significant factors in the video ranking on YouTube.

● It is best to switch videos and decorate them (with a splash, watermark, and screen, company logo, and colors). This will help the viewer remember your brand. Promoting videos to TOP YouTube and Google.

You need to perform several actions using different services: Google Ads, order promotion in the company, or a freelance data analysis and analytics. If you are watching videos, if the free traffic has moved to your videos, there are transitions to the site, there are first applications. It is better to continue editing a content program (keywords and video topics), shooting, and promoting videos. It is important to note that regularity is essential to achieve good results on YouTube. First, YouTube algorithms take frequency and raise all your videos higher. Second, you have the first subscribers who will repeatedly get back to you if you post good videos on certain days of the week. Conclusions on video promotion strategy up to the TOP In this video marketing strategy, the hardest thing is thinking of a content plan, choosing keywords, and gathering expert information. No one can do this without your active participation. What gives TOP YouTube: - Free traffic to your potential customers' site.

● All this will lead to high viewing and long viewing times, significant factors in the video ranking on YouTube.

● It is best to switch videos and decorate them (with a splash, watermark, end screen, company logo, and colors). This will help the viewer remember your brand. Promoting videos to TOP YouTube and Google You need to perform several actions using different services: Google Ads, order promotion in the company, or a freelance data analysis and analytics. If you are watching videos, if the free traffic has moved to your videos, there are transitions to the site, there are first applications. It is better to continue editing a content program (keywords and video topics), shooting, and promoting videos. It is important to note that regularity is essential to achieve good results on YouTube. First, YouTube algorithms take frequency and raise all your videos higher. Second, you have the first subscribers who will repeatedly get back to you if you post good videos on certain days of the week.

Conclusions on video promotion strategy up to the TOP In this video marketing strategy, the hardest thing is thinking of a content plan, choosing keywords, and gathering expert information. No one can do this without your active participation.

What gives TOP YouTube: - Free traffic to your potential customers' site.

- Brand them as professionals in your field (especially if you have coverage for multiple thematic queries). No need to create good informational videos.

You can use video recommendations, videos, existing advertisements and promote them using the same keywords. But they are less likely to enter the TOP "-" because they are less attractive to the real viewers. Even if you promote a video to TOP through promotion, if the video is not directly related to the keyword, it has dropped in the YouTube rankings.

This strategy is the most difficult to implement, as it requires maximum effort and investment. Still, the profit is most significant in the future; this is because there is a constant free flow of traffic and disseminating knowledge about your brand.

The main advantage of this strategy is to emphasize your expertise. Also, your competitors will not overtake you and take away your potential and existing customers.