The Programming Buddy Club Logo
The Programming Buddy Club

Advertising Sales Certification: Learn Marketing Sales Today | Free Udemy Course
Scroll Down to get the courseGet The Course

Advertising Sales Certification: Learn Marketing Sales Today | Free Udemy Course

Free $59.99100% off
Price expires 5 months ago or 874 uses

Learn how to sell and resell digital ads without any upfront investment, grow your business, and close new clients | Free Udemy Course

(64 ratings)
5479 students
Created by:
Last updated 3/2023Course Language EnglishCourse Caption English [Auto]Course Length 02:31:58 to be exact 9118 seconds!Number of Lectures 23
This course includes:
  • 2.5 hours hours of on-demand video
  • 2 article
  • Certificate of completion
  • 2 additional resources

UPDATE: Just added Bonus section, How to Create a Facebook Ad Campaign. We walk through how to actually go live with your first social media ad campaign after selling it through to a client.Over the past 5-10 years advertisers have shifted budget from traditional media (TV, Radio, Print, OOH) to digital solutions. During that same time frame consumer habits have shifted to spending more time on digital devices than traditional media.Media professionals have had to adapt to these changing trends by not just changing their sales pitch, but starting to offer new digital products in order to compete.However, if you don’t work for a digital company it can be confusing to figure out how to start selling digital ads. It’s not enough to just know about them, you need a plan to actually add these products to your sales tool kit.In this course I’ll walk you through digital advertising basics and show you how you can start selling and executing digital ad campaigns TODAY. I’ll then show you how you can scale your local clients to regional and national deals, and how to take advantage of whitelabeled third-party solutions to scale your digital advertising sales. Course Subjects:Introduction: What we’re going to cover in this courseMedia Trends: Review changing consumer and ad spending trends and how some major companies have adoptedDefine Digital Media: Review each media type and their Pros and ConsSocialDisplayVideoSearchOTTAwareness vs. Direct Response: How to identify the type of campaign your client needs to runTargeting Options: How can we find our audience in a digital settingBehavioralContextualDemographicLocationData Platforms: What companies actually collect and sell data to digital advertisersKPIs & Success Metrics: How should we define success for each campaignPricing Models: How to buy and sell digital ads (No more points and GRPs)Benchmarks & Building a Proposal: Using Performance Benchmarks to determine client budget and create a proposalFinding Clients: Who can benefit from digital advertisingStarting a Conversation: Open the doors with new clients and address their questions and concernsThree questions that you can use to build a planCommon Client Questions & Answers and how to respondExpanding Your Reach: Get those first clients to increase reach and spend by scaling to regional and national dealsSelf-Serve Platforms: Start executing campaigns with self-serve platforms TODAYGoogle AdwordsFacebook Power EditorGroundTruth Ads ManagerGoing Pro: Using white-labeled solutions to really scale your business and offer more solutions to your clients.Thank You: Recap and additional resourcesReal reviews from my other classes:------------------Digital Advertising & Marketing 101★★★★★ “The real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority - i.e. he knows what he's talking about and it shows.” - AJ Du Toit★★★★★ “Thought this was an excellent introduction course. Working in the industry without a huge amount of experience in this area, it was a great way to familiarize myself with topics in ongoing conversations internally and externally. Will be taking 201 to further my understanding.” - Jocleyn Armour★★★★★ “It is advertised as a 101 course and it did exactly that and very well, touching on the building blocks of Digital Advertising and Marketing. Good job Ben.” - Jean C------------------Digital Advertising & Marketing 201★★★★★ “When combined with Ben's 101 course, the two classes make for a thorough and well-organized primer on digital media today. Perfect for marketing people and agency folks (creative, account) who are not immersed in a media agency. It will give you a foundation for how digital media is structured, a clear explanation of the jargon and acronyms you'll hear bantered about, and a better understanding of the opportunities available. The 201 course goes into important detail about some of the key changes that have taken place in digital advertising recently. Ben explains the concepts clearly and succinctly. Definitely worth the time investment.” - Shawn E Fraser★★★★★ “This course is amazing. I do affiliate marketing and always wanted to learn about programmatic advertising and this course me taught that. I completed this for an interview and the employer was really impressed by the knowledge I had. Hope there is another in-depth version of this course. Where he goes into ad platforms or ad servers and teaches the real world applications.” - Suryameet Singh★★★★★ “Comprehensive overview...detailed!” - Kaithlean Crotty-Clark------------------Introduction to Programmatic Advertising★★★★★ “I'm in advertising sales and have been looking for a clean easy way to explain and also test my root knowledge of the programmatic ad space. It was very helpful and simple to understand which is hard to do with this topic.” - Raul Bonilla★★★★★ "Being an advertising agency media planner and buyer, having this hands on information helps when we face a decision to go into the digital advertising space. Your 101 and 201 was extremely informative and truly like your overviews in a very simplistic explanation. Thank you and look forward to your future courses." - Diane Tody------------------Who this course is for:Traditional media sellersSmall business ownersEntrepreneursAdvertising agency'sLocal radio sellersLocal TV sellersPrint media sellersOOH sellers

Course Content:

Sections are minimized for better readability, click the section title to view the course content

2 Lectures | 02:44
1 Lectures | 04:33
2 Lectures | 18:14
1 Lectures | 04:40
1 Lectures | 06:40
1 Lectures | 04:49
1 Lectures | 09:06
1 Lectures | 06:53
3 Lectures | 10:50
1 Lectures | 08:52
2 Lectures | 19:18
1 Lectures | 07:11
2 Lectures | 19:04
1 Lectures | 03:39
3 Lectures | 25:24
(64 course ratings)






If you like to get inspired by great web projects, you should check out Made with Javascript. If you have a project that you wish to share with the world, feel free to submit your project on Made with Javascript Club website.

Free Online Tools And Converters for your use

URL Encoder

Input a string of text or a URL and encode the entered string

Try it

URL Decoder

Input an encoded string of text or a URL and decode the entered string

Try it

Color Contrast Checker (WCAG)

Calculate the color contrast ration for your website (WCAG)

Try it

XML Formatter

Paste or upload an XML and have it formatted to a beautiful XML format

Try it

URL Slug Generator

Convert any title or sentence into a variety of slugs for your pages URL

Try it


Draw an e-signature or type a signature for your online signature

Try it

FAQ: Udemy Free course Most frequent questions and answers

Does Udemy offer Free Udemy coupons?

Yes, Udemy is the largest online education platform, with the broadest selection of video-on-demand courses and qualified instructors available to meet your needs. At we curate the latest udemy coupons, their expiry, and the number of uses left of these udemy coupons.

How to get free Udemy courses?

There are two ways to get free Udemy courses:

  1. Go to and search for your desired course category. Then select free from the filter options.
  2. You can also get paid courses for free if you have a coupon. You can head to, where you can get a daily udemy paid course for free.

How to get Udemy Certificates for free?

Udemy offers certification on completion of each course. In order to receive a certificate of completion from Udemy, you need to complete your course 100%. There is a simple hack, you can open a video and jump on the timeline to complete a lecture.

To download the certificate from Udemy, you need to head over to your account on a desktop browser. Udemy certificates can't be accessed on the mobile app.

Do Udemy courses expire?

No, once you enroll, you will have lifetime access to the course. You can complete the course on your schedule.

Why are the Udemy instructors giving away free Udemy Coupons?

Every instructor has worked for hours on each of their courses. As new courses get launched, the instructors have no way to get their course in front of an audience to get some feedback. So, instructors share free coupons for their courses to get feedback from the students. We work with these instructors to get their courses available to our buddies.

Is Udemy safe to use?

Yes, payments on Udemy are safe. It is no different than paying for other services on an application or website and inputting your payment information before receiving your goods. Just be sure to keep your account secure, do not share your udemy accounts.

Can Udemy courses get you a job?

Earning a skill is more valuable than earning a job these days. Skills are your most valuable asset. They can help you qualify for jobs you want and get promoted to more advanced positions within your organization. Unfortunately, it is difficult for many people to balance taking courses with work and family obligations. We have had many students, who have taken just Udemy courses, started a job as well as started freelancing with the skills they have learned.