Media Training: Look Your Best-Get the Exact Quotes You Want | Free Udemy Course

Learn The Number One Secret Tip To Improving as a Communicator in media training

Introduce yourself to us. The more we know about you, the more we can help.

You can ask us anything from the course here.

You Must decide what your media goals are before you can proceed.

I've listen to you tell me that you found it difficult to upload your homework videos to the Udemy Q and A Section. To make it easier for you to get quick feedback from me and your fellow students, I've created a Facebook page just for my Udemy students.

https://www.facebook.com/groups/559917031170397/?ref=group_browse_new

Please note that this page is just for posting homework and questions related to your course. There will be no promotion or selling of any kind by me or any students in this forum. And please note, that you are in no way required to join this page or post your videos to Facebook. You can simply use the Udemy Q and A section here if you prefer.

https://www.facebook.com/groups/559917031170397/?ref=group_browse_new

Learn how to get most of this course only using 7 steps

There is a specific process for looking and sounding your best on TV.

Learn the basics of how to apply makeup for TV interviews. (this lesson is primarily for men)

Sitting on TV the right way is not common sense.

A slight smile goes a long way on TV.

Proper eye contact is essential on TV.

If you don't move your head, you wil llook scared and stiff.

If you don't move your body on TV, you will look scared and uncomfortable.

One of the worst myths in the world is that you should NOT move your hands when you speak.

Tips on where to sit in yur chair.

What to do with your hands when speaking.

Do's and don'ts on dress for TV

You will be tempted to skip video recording yourself. This is a huge mistake!

You will learn how to critique your own performance.

Learn how to critique others and learn from them

Learn the specifics of how to frame a message.

Your media message must answer obvious questions.

You must eliminate messages that aren't interesting to reporters.

Make sure your audience finds the messages interestng and relevant.

Don't forget to add a message that benefits you.

You shoudl strive for 3 message points.

A Venn Diagram can help you eliminte useless messages.

Postive messages are essential.

Strong results will boost your case.

Describe the problem you want peopel to relate to.

Now it is time to integrate what you have learned by creatign your own messages.

Answering questions in a media interview is unlike answering questions in a normal conversation.

Focus on one question at a time.

The best tactic is to literally stare at message points during an interview.

Don't let reporters put words into your mouth.

Don't be afraid to say "I don't know."

Move toward message points.

You must answer tough question, but you don't have to give long answers.

It sounds nearly impossible, but you can hit all three messages in every answer.

The real skill in handling tough media questions is learning how to re-write questions. This is not the same thing as dodging questions.

Know when to stop.

The goal is not to control interviews. The goal is simply to control your answers.

Sound bites are highly misunderstood.

Bold action words will make you more quotable.

Cliches aren't good in writing, but htey can be effective when speaking to reporters.

Reporters love emotions.

Examples will get you quited.

Reporters abslutely love absolutes.

The easiest way to get quoted is to attack someone or something, but that doensn't mean it's good to attack.

Reporters love a good laugh.

Do reporters love rehetorical questions? You bet.

Make a point by point comparison to make your message more memorable.

Reporters are suckers to anytyhign related to pop culture.

When you are stuck trying to create sound bites, try these three options.

Final thoughts on sound bites.

Hold yourself to high standards for every interview.

You must practice speaking in sound bites.

Practice makes perfect.

Time to amke sure you have integrated all of your lessons.

You should now know how to 1. look your best on camera. 2. create a media message. 3. answer reporters' questions and 4. speak in sound bites.

You can elimiante nervousenss before interviews.

How to measure your effectiveness.

You don't have to have a perfect memory.

Do's and don'ts on wearing glasses.

Tips on looking your best on Skype.

You can learn to make YouTube videos effectively.

Learn exactly what media training is all about.

There is a proces for preparign for any interview.

Info on beta-blockers and booze.

Tips on using microphones.

How to think during media interviews.

The stakes are high when you are speakign to the media during a crisis.

Ttips on media preparation.

Why you don't need or want questions in advance.

The more you like media interviews, the better they get.

You can always recover from a bad interview.

Radio interview tips.

Try to avoid these mnistakes.

Everone hates their voice. Deal with it.

Satelitte interviews can be tricky.

Learn from the greats.

Tips for using TelePrompTers

Why you should never say "No Comment," even if you have no comment.

How to eliminate verbal tics.

How to judge media training.

What to do if you need more time during an interview.

Ground rules are over-rated.

Memorization is very difficult.

Tools of the media trainign trade.

Don't waste too much time on camera selection.

There is no such thing as a natural-born media communicator.

Pros and cons on each meidum.

Talk radio tips.

How to get a correction.

Don't rush the messaging process.

There are no dumb questions, only dumb answers.

More interview tips.

More on sound bites.

When to be a non-stop sound bite machine.

More interview tips.

Offense only in media interviews.

Tell the truth, even if you can't tell the whole truth.

Ooccasionally, you may need more time.

Tips for going off the record.

Don't date your rmatierial.

The biggest media bias is in favor of the interesting and against the boring.

Respect Reporters.

How to initiate emdia coverage.

Listen to lawyers regarding the law, not media expertise.

How the emdia can have an impact on your caree.