Last updated 8/2017Course Language EnglishCourse Caption English [Auto]Course Length 03:00:42 to be exact 10842 seconds!Number of Lectures 40
This course includes:
3 hours hours of on-demand video
Full lifetime access
Access on mobile and TV
Certificate of completion
1 additional resources
Start their Podcast
Understand the different way they can use their Pocasting strategy to position and brand themsleves
In the super-competitive real estate market, Realtors need every advantage they can get.Don't you hate it when a potential client that you spoke with months ago, buys or sells their home... and uses another agent?Imagine, for a minute, that you had the undivided attention of your ideal prospect. And not only that, you were talking in their ear on a weekly basis. Maybe, they aren't ready to sell their home or buy a new one this week, but what about next week, next month, next year.If you can remain top-of-mind with your clients and position yourself as the "One and Only" Realtor for them to turn to, regardless of when they decide to buy or sell, what would that do to your business?Everyone has a smartphone. Everyone in your farm could be listening to your online radio show or Podcast.What is a Podcast? It is audio or video shows, that when you subscribe to them, are automatically updated on your Computer, Smartphones, iPads, Tablets, and/or iPods. Think of them as free radio or TV shows which you deliver Spam-Free! directly to your audience every time you produce one.Podcasting is bigger than you think. When we survey people who listen to free, commercial-free audio Podcasts at least once a month: we discover an interesting fact: It beats AM/FM Radio, streaming audio, CD's, TV Music channels, & Sirius!If you compare the number of people listening to Podcasts monthly, they are as popular as Twitter with 39 mIllion listeners, even if it doesn't get the same 'Respect'.But instead of communicating in impersonal 140 character Tweets, with Podcasting, you get right into the head of your target market for as long as you talk.Podcasts are portable — and because of this, they are listened to everywhere... in the car, walking the dog, at the gym, at the beach, on a plane, anywhere.When you claim your seat in this course, you'll have permanent online access to watch the course 24/7, and there's a Q&A discussion section by each lecture, where you can post questions - and we'll answer them personally!By following the short, simple, easy-to-follow lectures, you will be able to work through the process of setting up your show and publishing your first episode quickly.Podcasting is increasing in popularity, and thanks to CarPlay, Google jumping on Podcasts and Apps, Podcast will continue growing for years to come. It is just past the 'Early Adopter' stage and has huge potential moving forward. Don't miss out on the low-competition, high-demand opportunities that your fellow Real Estate Podcasters are enjoying.Your co-instructor, Scott Paton, has over 10,000 Podcast students on Udemy. Your other co-instructor, MO, or Michael Oden, is moderator of the 19,000 strong Facebook group, Lab Coat Agents. Together, they bring you cutting-edge training that will change how you do business and you use high-leverage tools to grow your business.Every minute you delay is actually COSTING you money ....Enrol now!Who this course is for:RealtorsAssistants to RealtorsMortgage BrokersInsurance Brokers
Course Content:
Sections are minimized for better readability, click the section title to view the course content
2 Lectures | 08:56
Introduction
04:24
Your Instructors
04:32
MO and Scott introduce themselves and talk about how they got started podcasting.
9 Lectures | 43:29
Introduce Yourself
01:13
Let us know more about you. Where do you live? How long have you been a Realtor? What are your goals? Do you already have a Podcast?
Why Successful Realtors Podcast
05:43
MO and Scott talk about the difference a Podcast can make in your career.
Introduction - Types of Realtor Driven Podcasts
00:53
MO and Scott discuss the different types of Podcasts, you as a Podcasting Realtor can use in your business.
The Market Update Podcast
04:34
Market Updates are the easiest and most listened to Podcasts.
The Interest Rate Update Podcast
03:32
Mo and Scott take you through how the Interest Rate Update Podcast works.
The Community Podcast
05:05
Discussion of the Community Podcast and how it affects your Real Estate business.
The Networking Interview Podcast
12:28
[Activity] Creating a List of Potential Interview Subjects
02:01
Your Homework. Time to take the first step!
Summary
08:00
Podcast Style Quiz
1 question
10 Lectures | 34:23
Introduction
03:47
Putting together your podcast can be a crazy, wild ride, but we promise not as crazy as the one we went on in the Andes Mountains near Machu Picchu...
Scott's Power Podcast Hosting Solution
01:58
Most of podcast hosting services cost money every month. Many have a free level until you hit a specified level of either Gigabytes of storage or Gigabytes of bandwidth. Scott shares an established Podcast host. Hint: He built it, keeps it up-to-date, and it has all the bells and whistles he wished other podcast hosting companies had.
Set Up Your Podcast Host/Producer Information
03:41
You have the ability to set up multiple Podcasts with multiple co-hosts or show topics. In this lecture, Scott shows you how to set up your first host profile.
Set up Your Podcast Show
03:07
Finally! By the end of this lecture, you will have your first Power Podcast show set up. In Section 4, you will learn how to upload your first episode. The good news is you can edit all your settings. In the upcoming lectures, we delve into Titles, Descriptions, Categories and Album Art in more detail. It is possible after those lectures, you may want to review this one and make changes to your Power Podcast.
Title, Description and Popular Keywords for Your Show
06:08
The biggest mistakes made by Podcasters who wonder why no one is listening are discussed here since they usually have to do with your choice of Title, Description and Tags.
Podcast Album Art
03:25
Make your album art 1400 x 1400 pixels and in PNG format (JPG is acceptable). In this lecture, Scott shares his opinion on what makes great album art for your podcast and what doesn't.
Save Time Making Episodes - Use Snippets!
05:10
Unique to this Podcast platform is a quick system (Snippets) for adding text and images to your podcast episodes.
Editing Snippet Title, Show Title and Episode Titles
05:10
Gavin asked "Enjoying your course, how do I edit an existing SNIPPET? how do I edit the title or add content to my existing snippet?" This video answers that question.
What to do if you have a problem with MPW
01:57
In this short lecture, Scott shares what to do if you have a technical issue using MyPodcastWorld.
Power Podcast Worksheet: Your Checklist Before Starting Your Podcast
5 pages
Print out your Show Workbook and use it to make sure you have everything you need to smooothly set up your Power Podcast.
Podcast Show Set up
5 questions
Make sure you have everything you need to set up your show.
4 Lectures | 08:53
Introduction
01:16
Get ready to go "Live"! Everything so far has set you up for some Power Podcaster success, starting with making your first episode.
Post Your First Power Podcast episode
06:20
Scott walks you through making your first Podcast. Assumes you have your Podcast Title, Description, Tags, and MP3 all done. Great for an overview of the process. Section 4 showed you how to make your MP3 and th efollowing three lectures covers Title, Description and Tags.
Power Podcast Episode Worksheet
3 pages
Print out your Episode Workbook and use it to make sure you have everything you need to publish your episode.
Ping Your Podcast
01:17
Now that you have created your Podcast, the fun begins! Discover how to drive traffic to your podcast show via iTunes, Facebook, Twitter, YouTube and other social networks. The secret starts with your RSS Feed. What's that? All is explained in the next video.
5 Lectures | 11:46
Introduction
00:42
Offline ways to attract listeners to your Podcast.
Offline Marketing for Your Podcast
03:47
How you can use offline marketing to promote your podcast.
Community Newsletter
01:43
MO and Scott talk about the advantages of the Community Newsletter.
[Activity] Identify Local Community Newletters
04:15
THis Activity helps you identify newsletters in your community to advertise in.
Summary
01:19
Offline Marketing Quiz
1 question
6 Lectures | 34:17
Introduction
00:36
Online marketing ideas to promote your Podcast.
Submit Your Podcast To iTunes
02:55
You only have to submit your Podcast show RSS Feed to iTunes once. After that every time you publish a new episode if you followed the instructions in the 'PingOmatic' lecture, iTunes will update automatically. You can submit the feed made by the Podcast host or you can make your own feed as seen in the previous lecture.
Online Marketing
17:58
Mo and Scott teach you how to use powerful online strategies to promote your podcast.
Groups
08:19
Discover the advantages Group give your marketing efforts.
[Activity] Join 3 Local Facebook Groups
02:22
This activity helps you find Groups to mine for prospects.
Summary
02:07
3 Lectures | 06:50
Next Steps
03:20
MO and Scott discuss the next steps to getting your Podcast promoting your business.
Help Your Fellow Students
1 page
[Bonus] More MO
03:30
1 Lectures | 23:08
[Bonus Lecture] Outsource Your Podcast Tasks and Write a Book Automatically
23:08
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