Last updated 1/2023Course Language EnglishCourse Caption English [Auto]Course Length 03:21:42 to be exact 12102 seconds!Number of Lectures 39
This course includes:
3.5 hours hours of on-demand video
Full lifetime access
Access on mobile and TV
Certificate of completion
Learn how to create Copywriting bullets
Bullets and fascination exercices and examples
Create a copy that keeps people engaged, to read and read...
Learn the world’s most powerful BULLET and FASCINATION secrets
The secret to high sales using BULLETS and fascinations
21 proven bullet SECRETS revealed by the best writers in the businessBullet Secrets That FUEL The Selling Authority of Your CopyUse the world's most potent BULLET and FASCINATION mysteries (stolen straight from decades of successful marketing promotions) …Combine them with proven declarations for growing response, both online and offline …And ultimately, purify it all via one of the most REPUTABLE copywriters to have used a pen …Do all this, and you've got a viciously effective new bullet-writing strategy that will transform your copywriting and marketing!"If you've ever wondered how to write direct response-boosting, order-pulling BULLETS, and FASCINATIONS that genuinely maintain your ideal customers tossing and spinning, incapable of sleeping until he collects your product … then this will be one of the most significant marketing notes that you will ever come across!"Why should you read "the secrets I reveal in the following pages"?Simple:Because the capacity to write unique bullets and fascinations is one of the most exciting talents, you'll EVER achieve as a copywriter. And the capability to identify both useful and imperfect ones is essential to being a great direct response entrepreneur or marketing manager.Don't believe me? Just browse through a stack of commands.You'll discover LOTS of sales notes and even more extensive promotions based entirely on outstanding bullets and fascinations. This is remarkably factual when selling books — like Boardroom and Rodale do via the mail. And like many Internet marketers accomplish online.Every great A-list writer has acquired the capacity to compose world-class bullets, and it's UNUSUAL to see a large package without at least 10 to 20, if not even more.Plus, it's problematic not to cherish them — these tiny benefit-packed JEWELS do so much in such a small space!Nine times out of TEN, bullets and fascinations propose blessings … but GREAT ones do considerably better than that.The best bullets and fascinations often accomplish the following:Enormously inspire curiosity and intrigue …Entice your ideal customer to read, read, READ!Create desire — step by step — by creating the desire to "learn" the mystery your bullet swears to disclose …Grab your prospect's attention and maintain him zooming on the copy …Make your sales message easily readable (which consistently increases response!) …Pump up your publicity with a mixture and stop the disastrous "flat" benefit syndrome …Crush "headline block," immediately offering a fortune of fantastic headline options …And many, many more!.How to write GREAT bullets that make it Inconceivable for your copy to be ignoredWriting excellent bullets and fascinations is really a science. It's about carrying all the suitable instruments and creating a little powerhouse of desire.Suppose you're writing bullets for a fascinations book or a premium brochure. In that circumstance, you'll typically begin by examining the daylights out of your topic.Legends like the bright direct response marketer "Gene Schwartz" would start reading a book numerous times, emphasizing key points and tidbits with each read. Then he'd ask his secretary or a typist to organize his notes (which would frequently add up to a 70-page manuscript!) Eventually, he'd organize the bullets and commence filling in the running text, completing the fascinations as they came to him.Others have a negligibly different approach. Clayton's exemplary mate and seven-figure direct response writer, Parris Lampropoulos, start by scanning through his analysis and writing as many as 800 fascinations. Talk about discipline! He'll likely only maintain about 100 of them at the most. Still, Parris likes to have approximately eight times more than he could ever utilize.This is an elite system because it ensures that every bullet or desire that makes it into the final draft is impressive. He selects precisely from the "cream of the crop" rather than some useful ones and a ton of tolerable ones. (I'm sure you've noticed this issue — specifically online — where you're reading a long line of bullets, and 3 out of 4 are passable, at best. You can gamble that the writer didn't note seven times what he required and then pick his best!)Looking at Parris's writings, I witness how this offers him many mixtures in his bullet sections, making them more fascinating and satisfying to read. This is paramount— especially in promotions implicating many fascinations — because even just one or two imperfect ones can cause your reader to begin "skimming." Occasionally, a few horrible bullets can get your copy dumped!Remember, "your NUMBER One MISSION as a direct response MARKETER is to keep your Ideal CUSTOMER READING!As you know, the essential purpose of copywriting is to CONVERT A CUSTOMER TO MAKE THE SALE. And, without question, the most reasonable way to do so is to keep your Ideal customer reading.Have you ever witnessed when you're reading sales copy… if you read or research a good one from beginning to end… Do you start sensing that you DESIRE the product? That's the enchantment of a long copy! But it ONLY functions if you MAINTAIN your prospect's interest and curiosity to the end.That's why Clayton frequently debates systematically about weeding out "ineffective associations" in your text— because weak connections push you to lose the reader's attention. And eventually, cause you to lose sales. Because they're so comfortable to read, bullets can be the most harmful of weak links.That's why, if you bore your ideal customer with impotent or redundant bullets, the best-case strategy is that he begins flipping and scanning (the contrary to what you desire). This is one step from placing the letter down or tossing it in the garbage.So you want to create and change your bullets, so your copy has a natural flow and doesn't seem fake. This signifies that some bullets need to be long, others short, some bullets blind, and others where you disclose the complete secret your ideal customer can directly benefit from.Reading bullets should provide your prospect with a thrilling sensation. Almost like he's on a roller coaster adventure and doesn't predict which way he's going to be turned next.If you can keep your prospect reading through a long string of high-quality bullets and fascinations, your possibilities of making the sale rise exponentially!How to CRUSH "headline block" for REALAnd here's another compelling benefit you'll obtain when you become a terrific bullet and fascination writer. Having an army of killer bullets and fascinations in your possession gives you a slew of outstanding headline opinions and opportunities.Some of the finest writers in the industry will often begin their writing approach with bullets and fascinations.That way, when it's time to compose the headline, you've got dozens … if not HUNDREDS of great potential options for an incredible headline.One of the more current models of a winning headline that started as a bullet is from the control for Bottom Line Personal: "How Doctors Stay Well While Treating Sick People All Day."This was simply the most fascinating, benefit-based bullet out of hundreds reported by the package's author. If you see, it also indicates "credibility" because it mentions doctors. (We'll examine the demand for evidence and credibility in your bullets more in a moment.To work the same magic in your script, just write LOTS of bullets concealing every shocking, captivating, and emotionally touching amount of data you hold. When you've finished, you'll have at least a few awesome headlines — presumably at least 1-2 GREAT ones!Who this course is for:Copywriting beginnersDirect response marketersPeople looking to boost sales conversion ratesCopywriters looking to create highly engaging landing pages
Course Content:
Sections are minimized for better readability, click the section title to view the course content
8 Lectures | 24:18
Introduction
01:24
Introduction to the course.
Learn about bullets and how important it is to use bullets in your copy.
Why should you learn to write great bullets and fascinations!
03:01
Why should you learn to write great bullets and fascinations!
Benefits of using great bullets and fascinations
04:13
Benefits of using great bullets and fascinations.
How to write great bullets that make it impossible for your copy to fail
02:38
How to write great bullets that make it impossible for your copy to fail.
Avoid these prospect attention killers
03:16
Avoid these prospect attention killers.
The number one job of a copywriter is to keep people reading
03:36
The number one job of a copywriter is to keep people reading.
Bullet to do's
02:47
Bullet to do's and dont's.
Additional benefits to learning bullets and fascinations
03:23
Additional benefits to learning bullets and fascinations.
21 Lectures | 01:19:45
The "HOW TO" bullet
04:03
The how to bullet.
The "SECRET TO" bullet
03:48
The secret to bullet.
The "WHY" bullet
03:42
The why bullet.
The "WHAT" bullet
04:15
The what bullet.
The "WHAT NEVER" bullet
04:08
The what never bullet.
The "PLUS" bullet
03:46
The plus bullet.
The "NUMBER" bullet
03:10
The number bullet.
The "RIGHT and WRONG" bullet
04:49
The right and wrong bullet.
the "WARNING" bullet
03:15
the warning bullet.
The "ARE YOU" Bullet
03:29
The Are You Bullet.
The "GIMMICK" bullet
02:49
The gimmick bullet.
The "SNEAKY" bullet
02:41
The sneaky bullet.
The "STATEMENT of INTEREST" benefit
03:10
The statement of interest benefit.
The "DIRECT BENEFIT" bullet
04:12
The direct benefit bullet.
The "SPECIFIC QUESTION" bullet
04:28
The specific question bullet.
The "IF... THEN" bullet
04:41
The if then bullet.
The "WHEN" bullet
04:28
The when bullet.
The "QUICKEST EASIEST" bullet
04:25
The quickest easiest bullet
The "TRUTH" bullet
04:29
The truth bullet.
The "BETTER" bullet
03:40
The better bullet.
The "SINGLE" bullet
02:17
The single bullet.
10 Lectures | 01:37:39
Chat GPT Introduction
07:04
ChatGPT is a powerful language model developed by OpenAI that can generate human-like text. It can be used in various ways, such as generating blogs, websites, and social media content. It can also be used for copywriting to help businesses create compelling and engaging copy that drives sales. ChatGPT can also assist freelancing opportunities such as Fiverr and Upwork by generating high-quality content quickly. It can also assist with coding and web development tasks by providing code snippets and suggestions. ChatGPT can be a valuable tool for generating passive income through various online platforms.
Chat GPT can 10X productivity
09:30
ChatGPT can greatly improve productivity by automating repetitive and time-consuming tasks. For example, content creation can assist with keyword research and quickly generate high-quality content, allowing bloggers, copywriters, and marketers to focus on other important tasks. ChatGPT can assist with coding in web development by providing code snippets and suggestions, saving developers valuable time. It can also assist in generating product descriptions, customer service responses, and even legal documents.
In addition to automating tasks, ChatGPT can also enhance the quality of the output by providing more accurate and human-like text. This can result in more engaging content and better customer interactions.
ChatGPT can be a valuable tool for increasing productivity across various industries, such as content creation, web development, e-commerce, customer service, and more. It can help businesses and individuals save time, improve efficiency, and increase the quality of their output.
Chat GPT can write Blog posts in 30 seconds
10:02
ChatGPT can be a valuable tool for creating high-quality blog content. Its ability to generate human-like text can assist with everything from researching topics and generating headlines to writing the body of the blog post. It can also assist with optimizing the content for search engines by providing keywords and meta descriptions.
One way to use ChatGPT for blog writing is by providing a prompt or topic and letting it generate an outline or first draft of the blog post. This can save a lot of time and effort for bloggers looking to create consistent and high-quality content. Another way to use it is by providing a few sentences of introduction or summary and asking it to continue the story.
ChatGPT can also assist with formatting the blog post by providing HTML code for images, videos, and other multimedia elements. It can also assist with proofreading and editing the post to ensure that it is free of errors and easy to read.
ChatGPT can be a powerful tool for bloggers seeking to quickly and efficiently generate high-quality content. It can assist with researching topics, writing, formatting, and even SEO. It can also provide ideas for new blog posts and help generate a content calendar.
Proofreading and Checking Plagiarism
07:50
ChatGPT can be a valuable tool for proofreading and translation. With its ability to understand and generate text in multiple languages, it can assist with ensuring that written content is error-free and easy to understand for a global audience.
One way to use ChatGPT for proofreading is by providing a document or text and asking it to identify and correct any grammatical or spelling errors. It can also assist with formatting the text to ensure it is consistent and easy to read.
Another way to use ChatGPT for translation is by providing it with a text written in one language and asking it to translate it into another language. It can assist with ensuring that the translated text is accurate and idiomatic and also help preserve the original text's tone and style.
It can also assist with language checking and ensure that the text is written in the right tone and style.
Overall, ChatGPT can be a powerful tool for proofreading and translation, helping to ensure that written content is error-free and easily understood by a global audience. It can save time, effort, and cost for businesses and individuals who want to create multilingual content.
Write and Post the Article on Social Media
11:13
ChatGPT can be a valuable tool for creating engaging and high-quality content for social media. Its ability to generate human-like text can assist with everything from researching topics and generating headlines to writing the body of the post. It can also assist with optimizing the content for social media by providing hashtags and creating captions for images and videos.
One way to use ChatGPT for social media is by providing a prompt or topic and letting it generate a post or a tweet. It can also assist with scheduling the post by providing the best time to post according to the audience and the platform.
Another way is to generate a list of ideas for social media content, which can help businesses and individuals plan their social media strategy and create consistent content.
ChatGPT can also assist with creating engaging captions for images and videos, which can help to increase engagement and reach on social media.
Overall, ChatGPT can be a powerful tool for creating high-quality content for social media quickly and efficiently. It can assist with researching topics, writing, formatting, and scheduling. It can help businesses and individuals to increase their reach, engagement, and, ultimately, their sales on social media.
Use Chat GPT to write wonderful emails
18:10
ChatGPT can be a valuable tool for generating high-quality email copy. Its ability to understand and generate human-like text can assist with everything from researching topics and creating headlines to writing the body of the email. It can also assist with optimizing the email for conversions by providing persuasive language and calls to action.
One way to use ChatGPT for email copywriting is by providing a prompt or topic and letting it generate the email draft. It can save a lot of time for marketers looking to create consistent and high-quality email campaigns.
Another way to use it is by providing a few sentences of introduction or summary and asking it to continue the story or generate the body of the email.
ChatGPT can also assist with personalizing the email by providing information about the recipient, such as name, location, and past purchase history. This can help to increase the effectiveness of the email and conversion rates.
ChatGPT can be a powerful tool for quickly and efficiently generating high-quality email copy. It can assist with researching topics, writing, formatting, and personalization. It can help businesses and individuals to increase conversion rates, open rates, and ultimately their sales by providing compelling and engaging email copy.
Use Chat GPT to write wonderful Email Sequences
11:21
ChatGPT can be a valuable tool for writing high-quality email sequences. Its ability to understand and generate human-like text can assist with everything from researching topics and creating headlines to writing the body of each email in the sequence. It can also assist with optimizing the emails for conversions by providing persuasive language and calls to action.
One way to use ChatGPT for email sequences is by providing a prompt or topic and letting it generate the entire sequence. This can save a lot of time for marketers looking to create consistent and high-quality email campaigns. It can also assist in creating a sequence tailored to the specific recipient, segmenting the audience, and creating personalized email campaigns.
Another way to use it is by providing a few sentences of introduction or summary and asking it to continue the story or generate the body of the email.
ChatGPT can also assist with personalizing the email by providing information about the recipient, such as name, location, and past purchase history. This can help to increase the effectiveness of the email and conversion rates.
ChatGPT can be a powerful tool for quickly and efficiently generating high-quality email sequences. It can assist with researching topics, writing, formatting, personalization, and even segmentation. It can help businesses and individuals to increase their conversion rates, open rates, and ultimately their sales by providing compelling and engaging email copy.
How to use Chat GPT as a content creator
17:05
ChatGPT can be a valuable tool for content creation across various industries. With its ability to understand and generate human-like text, it can assist with everything from researching topics and creating headlines to writing the body of the content.
One way to use ChatGPT for content creation is by providing it with a prompt or topic and letting it generate an article, blog post, social media post, and more. This can save a lot of time for content creators looking to create consistent and high-quality content.
Another way to use it is by providing it with a few sentences of introduction or summary and asking it to continue the story or generate the body of the content.
ChatGPT can also assist with formatting the content by providing HTML code for images, videos, and other multimedia elements. It can also assist with optimizing the content for search engines by providing keywords and meta descriptions.
ChatGPT can be a powerful tool for content creation quickly and efficiently. It can assist with researching topics, writing, formatting, and even SEO. It can help businesses and individuals to increase their reach, engagement and, ultimately their sales by providing high-quality and compelling content.
How to use Chat GPT for Proofreading
03:00
ChatGPT can be a valuable tool for proofreading written text. With its ability to understand and generate human-like text, it can assist with identifying and correcting grammatical errors, spelling mistakes, and punctuation errors.
One way to use ChatGPT for proofreading is by providing it with a document or text and asking it to identify and correct any errors. This can save a lot of time for writers, editors, and marketers looking to ensure that their written content is error-free and easy to read.
Another way to use it is by providing it with a few sentences and asking it to read and correct.
ChatGPT can also assist with formatting the text by providing suggestions for capitalization, spacing, and indentation.
Overall, ChatGPT can be a powerful tool for proofreading quickly and efficiently. It can assist with identifying and correcting errors, formatting, and ensuring the text is written in the right tone and style. It can help businesses and individuals to increase the quality of their written content and ensure that it is error-free and easy to read.
How to use Chat GPT for translation
02:24
ChatGPT can be a valuable tool for translating written text from one language to another. With its ability to understand and generate human-like text in multiple languages, it can assist with ensuring that translated text is accurate and idiomatic and preserves the tone and style of the original text.
One way to use ChatGPT for translation is by providing it with a text written in one language and asking it to translate it into another language. It can assist with ensuring that the translated text is accurate and idiomatic and also help preserve the original text's tone and style.
Another way to use it is by providing a few sentences of introduction or summary and asking it to continue the story or generate the body of the text in another language.
ChatGPT can also assist with localizing the text by providing cultural references, idioms, and expressions specific to the target language and culture.
Overall, ChatGPT can be a powerful tool for translation quickly and efficiently. It can assist with translating written text, ensuring it is idiomatic and preserves the tone and style of the original text. It can also assist with localization and cultural references. It can help businesses and individuals to reach a global audience and expand their market by providing accurate and idiomatic translations.
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