Master Keyword Research, SEO Content writing, Technical, UX, Backlinks SEO, Link building, SEO training for WordPress | Discount Coupon for Udemy Course
Last updated 10/2022Course Language EnglishCourse Caption English [Auto], Italian [Auto], 4 moreCourse Length 15:57:07 to be exact 57427 seconds!Number of Lectures 144
This course includes:
10.5 hours hours of on-demand video
31 article
Full lifetime access
Access on mobile and TV
Certificate of completion
9 additional resources
SEO Training from basic to advanced SEO factors including hands on walkthrough in WordPress websites
Keyword research - Learn what your potential customers are searching for
Competitor Analysis - Know how your competitors are ranking for
Technical SEO - Learn what the search engines look for in your site
Core web vitals - Learn what your website needs, to be healthy
PageSpeed SEO - Learn how to make your pages load quickly
Submit your sitemap to Google and make it easier for search engines to crawl and index your site
Become an SEO expert and learn how to create backlinks and drive traffic to your website
User Experience SEO - Learn how to improve your website's user experience to get better rankings
Get rid of Negative SEO and stop worrying about your website's search result rankings
Get a complete understanding of how search engines & SEO work
If you're like most entrepreneurs, you understand the importance of SEO but may not have the time or resources to do it yourself. You may have tried to learn from online articles and tutorials, but found them confusing and frustrating. Or maybe you've hired someone to help with your SEO, only to be disappointed with the results. Our complete SEO training course was designed with busy entrepreneurs in mind. By the end of this course, you'll have all the tools and knowledge you need to start seeing results.SEO stands for “Search Engine Optimization”. It is a long-term marketing strategy employed in order to improve a website's visibility and organic search results in google and other global search engines. It’s a process employed by webmasters to increase their site's visibility and organic traffic from search engines.The ultimate goal of SEO is to rank well for relevant keywords and phrases that your potential customers might use when searching for a business like yours.SEO begins with identifying the right keywords and phrases for your business. You'll want to target keywords that are relevant to your products and services, and have enough search volume to be worth targeting.Once you've selected your keywords, you'll need to optimize your website and content around them in order to improve your chances of ranking well.There are a number of other factors that influence how well your site ranks in search engines, including the quality of your links, the age of your domain name, and the overall authority of your site.By ranking higher in searches, businesses can attract more visitors who are likely to convert into customers. Additionally, higher traffic levels typically lead to increased revenue.Google regularly updates its algorithm, and as a result, SEO professionals and business owners must continually update their tactics to keep their websites and businesses ranked high. While there are many factors that go into ranking a website, some are more important than others.Different SEO experts have different opinions on what works and what doesn't when it comes to optimizing a website for the search engines. Some may be successful with one approach and not so successful with another. That's why this course not just teaches you what I know and what my experience is. This entire course is based on a research of SERPs (Search engine result pages) compiled from 10,000 keywords for the first 3 search pages ie.. top 30 search results.This course takes the learning process of SEO through the following path:Introduction to SEOWhen someone wants to find something on the internet, they use a search engine. But what are these mysterious creatures, and how do they work?We'll take a closer look at what search engines are, how they work, and some of the problems they face.Competitor Analysis and Keyword ResearchWhen starting a new business, it is important to do your research in order to determine who your competitors are and what keywords you should be targeting.This will help you understand what you need to do in order to attract customers to your business. In order to do a proper competitor analysis, you need to look at the following:Your top competitors and how they are positioning themselves in the marketThe keywords they are targetingWhat marketing channels they are usingHow much traffic they are getting from each channelWhat their website looks likeWhat kind of content they are publishingHow well they are converting traffic into customersOnce you have gathered this information, you can start creating a plan of action for yourself. You may find that you need to tweak your branding or messaging in order to differentiate yourself from the competition.On-Page optimization: Optimizing your content for SEOOn-page optimization is the practice of optimizing a web page or website for Google search engine ranking.It includes improving the visibility of a website or web page in search engine results pages (SERPs), and increasing the number and quality of visitors to a website or web page from search engines.On-page optimization generally refers to optimizing elements on a web page that are within the control of the webmaster, including: title tags, meta descriptions, header tags, anchor text, etc.Technical SEOIn the world of SEO, technical SEO is the practice of optimizing a website's architecture and back-end so that it is in compliance with Google's Webmaster Guidelines.This can involve anything from ensuring that your website is properly indexed and crawlable to making sure that your site's code is clean and efficient.Technical SEO is an important part of any comprehensive SEO strategy, and it should be one of your top priorities if you're looking to improve your website's search engine rankings.Core web vitalsCore Web Vitals are made up of three specific page speed and user interaction measurements: largest contentful paint, first input delay, and cumulative layout shift.Largest Contentful paint is a term used in web development to describe the process of loading all the content for a web page before the page is displayed to the user.This includes images, text, and other data that makes up the complete page. Loading all this content at once can be a time-consuming process, so many developers try to minimize it by loading only the essential content first.The goal is to create a "fully loaded" or "contentful" page as quickly as possible so that the user doesn't have to wait long for anything to appear.First Input delay (FID) is a metric that measures the time it takes for a user to actually interact with your page.FID can be used to measure the effectiveness of your web page design and how quickly a user can complete their desired task.There are a number of factors that can affect input delay, including the type of device being used, the quality of the internet connection, and the size and complexity of the web page.Reducing input delay is important because it can improve user satisfaction and encourage users to return to your site.Cumulative Layout Shift (CLS) is a measure of this stability. It's calculated by comparing the position of each element on the page against its original location. The lower the score, the more stable the layout.There are several ways to improve CLS, including using smaller images and fonts, and reducing the number of elements on the page. In addition, you can use CSS to control the positioning of elements on the page.PageSpeed SEOGoogle has been talking about speed for years. It's a key part of the company's algorithm, and it's something that webmasters and site owners need to focus on if they want their sites to rank well.But what does that mean for you? And more importantly, what can you do to speed up your website?We'll take a look at Google's page speed algorithm, and we'll discuss some ways that you can improve your website's performance. We'll also talk about how page speed can impact your SEO and how you can use it to your advantage.Sitemap and Google search consoleIf you're running a website, it's important to make sure that it's visible to as many people as possible. One way to do this is by submitting your sitemap to Google search console.A sitemap is a file that contains a list of all the pages on your website. This page can be helpful for both users and search engines.Your sitemap can help users find their way around your website, and it can help search engines discover and index your pages.Demystifying backlinks SEOIn the world of SEO, backlinks are one of the most coveted commodities.But what are they, exactly? What benefit do they provide to websites? And how can you go about obtaining them? In this section, We demystify backlinks and their role in SEO.Backlinks are links from other websites that point to your site. They're an important factor in SEO because they help to improve your website's authority and credibility. In addition, they can also help to increase traffic to your site.There are a variety of ways to go about obtaining backlinks, but the most effective approach is to create high-quality content that others will want to link to. You can also reach out to other websites and ask them to link to your content.User experience SEOUser experience (UX) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.UX Experience SEO is a method for improving website usability, increasing conversion rates, decreasing abandonment rates, and generally making websites more user friendly.It's not just about making things look good - it's about making sure that users can find what they are looking for quickly and easily, without any frustration or confusion.Good UX design makes using a website a positive experience for customers, which in turn encourages them to return again in the future.Negative SEONegative SEO can be a major concern for website owners, as it can cause your site's search engine rankings to plummet. However, there are ways to protect your site from negative SEO and ensure that your rankings remain high.One way to do this is to use a disavow tool to tell Google not to count any bad links pointing to your website.You can also improve your website's security and make sure that it is well-optimized for search engines.Here are some testimonials from the students of this SEO 2022 Training course:Danial Ashrafi says, "For Newbies it is a thousand time better course than others"Beam Co says, "His content is very well presented and I would say of high value for people looking for a big picture overview to get started"Aravind Automation Engineer says, "Excellent and very clear explanation on SEO core points. Commanded.."Abhishek Bamotra says, "Easy to understand and best SEO guide I ever came across :)"Who this course is for:For those, who want to build their career in SEO, who already has a career in SEOFor businesses, which have a websiteFor those, who is working in an SEO agency or who runs an SEO agencyFor those, who work as / who wants to work as SEO Analysts, SEO Specialist, SEO Manager, SEO ConsultantFor those involved in Digital Marketing, and specialize in search engine optimization
Course Content:
Sections are minimized for better readability, click the section title to view the course content
3 Lectures | 07:32
Introduction - SEO Action Plan!
02:38
SEO Training Course is an online course that teaches students how to optimize their websites for search engines.
Let's get Connected and build a Better future together
03:16
How the SEO process goes?
01:38
Introduce Yourself
3 questions
Let me know a few things about you, what you do and what's you opinion on SEO.
9 Lectures | 01:21:38
Types of Searchers and their Search Intent
05:57
Search Intent and Search user types
5 questions
What is Keyword Research? Why is it Important in SEO?
04:35
Keyword Research : What is it? Why is it important?
3 questions
Types of Keyword Research Process & Seed Keyword Method
07:59
How to Find Profitable Keywords in Keyword Research?
09:38
Free Access to Pro SEO Tools
00:06
Free SEO Tools from Google & the better alternatives
06:18
Premium SEO Tools with free limits & Free SEO Browser Extensions
09:28
7 Criteria to Shortlist Profitable Keywords
05:13
Wrap up
32:24
3 Lectures | 22:33
Competitor Research Method - Keyword Research SEO
05:30
Competitor Research using 2 Different Strategies
07:46
Wrap up
09:17
7 Lectures | 52:38
Analyzing SERPs before creating content
06:40
What's the Present Big Thing in SEO
05:06
How to Improve the Keyword Optimization of your Content?
03:12
6 Unique Tools to find Proof and Relevant terms for your Target Keywords
06:32
Get ideas to create your content - Topic Research
05:43
On-Page Optimization - A Quick Look
04:52
Wrap - up
20:33
3 Lectures | 17:40
How does Google search work?
02:49
Google search: An Insider View
05:56
Wrap up
08:55
10 Lectures | 01:23:27
How Big your Articles need to be, to Rank higher on Google?
05:41
Are your Competitors Outranking your Site even W/O Keywords in Headings? SEO C4
06:21
Optimum Usage of Exact Keyword Density
04:17
How to Improve Easy Readability SEO Factor
05:23
How to Improve Content Relevance SEO Factor?
06:45
Can Keywords in Internal Links help Improve your SEO?
04:17
The Wrong and Right way of Creating Links
06:17
Can Keywords in External Links help Improve your SEO?
05:07
Can Keywords in Meta Description help Improve your SEO?
08:54
Wrap up
30:25
10 Lectures | 01:17:10
Why Technical Factors Matter in SEO?
03:25
An Introduction to few technical factors that will increase search engine ranking.
What are the importance of Technical factors in Search Engine Optimisation? - An overview
Which is the best SEO content in recent days? - How to get better ranking with simple techniques. -An outline
Impact of Headings and Meta Description
08:40
What are the importance of meta description in SEO?
What will happen if you do not give meta description for your post? - An example.
How to Add Heading tags and Meta Description
04:44
What is H1 and H2 tags? How will it improve your search engine ranking?
How to insert H1 and H2 tags in your post for better result?
Usage of H1 and H2 tags are increasing day by day? Why? Is it that essential to add H tags to your post?
Recommendations to be followed while assigning H tags to your post? - A must watch lecture for better user experience and ranking.
Domain SEO Visibility or Domain Authority (DA)
06:04
What is Domain SEO visibility?- Explained with a clear example
How to check Domain SEO visibility score of your website?
How to increase Domain SEO visibility score and improve your page ranking effectively? - A secret revealed inside.
Search Volume of Domain Name or Domain Popularity
07:38
What is the importance of search volume of domain name?
How to analyse the search result with search volume of domain name?
Do you wish knowing which tool I have used to analyse the search volume of domain name effectively? -In this lecture I have explained how to analyse your search result with an excellent example.
What should you do if you are a newbie and you have created your website only few days back and you are in a position to compete with highly top search result website? - A secret mentioned in this lecture.
Keyword in Domain Name - Exact Match Domain names
04:34
What is EMD and PMD? - How these 2 terms play an important role in improving your search engine ranking?
Should the domain name necessarily hold keyword? How should you choose your domain name for better SEO?
HTTPS - Adding a TLS / SSL certificate to support HTTP/2 or HTTP/3
08:09
An introduction about HTTPS? How to use HTTPS in your website?
Which sites require the use of HTTPS?
How to check the whether the site is secured with HTTPS? Which tool can be used to check it?
What are the benefits if your website is supported with HTTPS protocol?
Where to buy this HTTPS protocol? - A best solution for buying your HTTPS support revealed inside
Technical SEO Quiz 1
20 questions
URL Length
03:17
What are the recommendations to be followed in terms of URL length to make improve search engine ranking of your website?
How URL length and Google ranking related?
Page Speed or Page load time
03:04
Mobile site speed is faster than desktop site speed. Why? What is the reason behind it? So for better search engine ranking how should your page load time be?
Wrap Up
27:35
11 Lectures | 02:09:28
Decoding Core Web Vitals
08:03
How to Improve your PageSpeed Score: Important SEO Factor
03:55
How to Optimize the images that you use on your website to improve pagespeed seo
10:57
How to Optimize the JavaScript for best Page speed SEO
14:05
How to Optimize CSS for Page speed SEO
10:40
How to Resolve the SEO issues caused by Custom fonts & Google fonts
06:52
How to Leverage Different types of Caching to speed up your website
07:50
How to reduce the Impact of Third Party Scripts on your website's Pagespeed
04:27
How to Optimize the Content Delivery of your website's resources
05:43
How to Reduce the Server Response Time of your Website
10:12
Wrap up
46:44
10 Lectures | 01:27:50
How to do Page Speed test - The Right way?
04:11
How to Backup & Restore your WordPress websites?
05:26
How to install, activate and configure plugin for creating database backup?
How to take a backup of your WordPress database to your computer?
How to restore a WordPress database from your computer to website?
Configure Cloudflare for best Page speed
08:01
Caution: Add Free TLS certificate to your website
00:59
Compress & Convert JPEG, PNG Images to next gen WebP format
06:58
This video is about 2 free plugins you can use to convert and compress images from JPEG, PNG formats to WEBP format.
WebP converter for Media
WebP express
All in One Free plugin to improve Page Speed Optimization
11:57
All in One Premium Plugin for Quick & Easy Page speed Optimization
07:39
3 Free Plugin Combo Page speed technique to get above '90' in Pagespeed insights
08:07
Should you worry? If you don't get 100 / 100 Pagespeed insights score
03:13
A Page speed results tells you how fast a website loads. In this video, we learn what to do if your score isn't 100% perfect and what you can do to improve it.
Wrap up
31:19
6 Lectures | 27:07
Create A Sitemap For Your Website with Yoast SEO plugin
03:13
What is sitemap?
How to create a sitemap?
Which plugin to be installed for creating a sitemap?
How to install and activate the plugin for creating sitemap?
How To Add Your Website To Google Search Console
06:05
How to add a property or your website to search console?
While adding your website to search console, Google will ask you to confirm the ownership of your web address. Don’t worry this lecture contains step by step clear demo of
What are the methods available for verifying ownership?
Which is the best method and How to verify successfully?
How To Add Sitemap Of Your Site To Google Search Console
03:42
How to add your sitemap to Google search engine?
How to test your URL before adding it to Google console?
How to avoid errors while testing your sitemap and if error exist How to troubleshoot it easily? – Tips to overcome errors during testing phase.
Links to all sites discussed in this section
00:13
How to Find Top Ranking Keywords of Your Site
04:36
Wrap Up
09:18
11 Lectures | 44:43
Are Backlinks still important for SEO?
01:43
Terminologies used in Backlinks SEO
02:53
Essential Technical terms in Link building
06:13
Number of Backlinks - Is it matter still?
02:40
Number of Referring Domains
05:41
Keyword vs. Brand name in Anchor text of Backlinks
03:58
Source links from News sites
02:56
Backlink Age - Old vs. New links
02:00
Link Building Techniques
00:15
Wrap up - Demystifying Backlinks SEO section
04:00
Wrap up
12:23
12 Lectures | 01:14:10
8 Effective Ways to Judge If a Backlink is Worth Having
05:52
Guest Posting: How to Land a Guest Post on a Top Blog
09:43
Guest Posting Resources
01:14
Build Quality Links from Resource Pages and Links Pages
06:41
Resource Pages Resources
00:44
Do What They Do: Here's How to Replicate Competitor's Backlinks
07:31
Replicate Competitor's Backlinks Resources
00:20
Discover How to Build Links with Business Directories and Local Citations
07:55
List of 30 Business directories - Resource
03:35
Broken link building techniques to boost your website traffic
05:16
Broken Link Building Resources
00:26
Wrap up
24:50
16 Lectures | 01:50:02
Why User Experience Matters in SEO?
05:28
User experience (UX) is a term used in the field of computer science and design, to describe the experience of a user when interfacing with a system.
Make sure your Website is Responsive
04:31
Optimize your Website for Speed
05:33
Make sure your Website is easy to Navigate
05:08
Use Clear & Concise Text formatting
05:50
Why Adding Images Can Make Your Pages More Engaging
04:32
Find Affordable, Quality Photos With These Tips
04:44
Find Copyright-Free Images in Seconds for Your Next Project
05:03
Why adding relevant videos can massively boost your website's traffic
07:19
Check your website's UX and responsiveness
00:10
Check for Broken Links Before They Cause Havoc on Your Site!
03:34
Remove intrusive advertisements and don’t show too many ads
04:42
How to write great title and compelling meta descriptions
05:07
'How to' Headings & Meta Descriptions that can boost your CTR on Google search
08:49
How to add best heading and meta description to improve search engine ranking?
What re the 3 important characteristics to be included must in headlines for top ranking?
What re the 3 different and powerful tools available to analyze headings and get a score?
Test your Heading Score with these Analysers
00:13
Wrap up
39:18
5 Lectures | 25:54
What are user signals and how do they affect SEO?
05:00
Login Times & Engagement Rates: What You Need to Know
05:18
Why Dwell Time Matters for Your SEO Strategy
03:04
How to increase your click through rate and boost your business
02:41
Wrap up
09:51
4 Lectures | 19:47
Google Analytics just got a facelift: Universal Analytics vs GA4
03:10
Connect Google Analytics to your website
09:39
Google’s Global site tag vs tag manager: Which one should you use?
03:15
Wrap up
03:43
17 Lectures | 01:06:57
Introduction to Negative SEO
02:03
What is Negative SEO? - An overview
Why is Negative SEO that important to consider? - An interesting fact
Common negative SEO methods practised by competitors
02:57
What are the common Negative SEO methods practised by your competitors?
What your competitors really do to reduce your search ranking? - A must watch lecture to keep an eye on your competitors and save your website.
Proofs that exists as example for negative seo on www
02:40
You will learn what is Negative SEO and how it affects your ranking with a clear proof? - An interesting stories to read before starting your Negative SEO section.
What falls under this negative seo attack
02:54
What is Negative SEO attack and How to prevent one such attack and save your website?
What will attackers do to your website to reduce your ranking?
Recommendations to be followed if your website is already attacked by your competitors. If you are in early stage what should be done as preventive measure for protecting your website from attack?
5 different SEO tools to analyse your backlink profile
05:32
Why to analyse backlink profile?
What are the powerful tools available to analyse backlink profile?
Which tool to use and which is more convenient to check backlink profile? - A comparative explanation with clear explanation.
Links to 5 different SEO tools to analyse your Backlink Profile
00:21
Interpret the situations that are not a negative seo attack
04:35
How to different Negative SEO or How to interpret situations that are not Negative SEO attack?
How to analyse who has attacked our website to reduce our ranking?
Steps you’d do to get your 1st line of defense against negative SEO
02:52
How to defend your website from Negative SEO? - A step by step guide
Recommendations to be followed while following series of steps to defend your website.
How to protect the best SEO backlinks in your backlink profile
04:35
Why protecting backlink that essential?
How to protect best backlinks in your backlink profile?
How to differentiate best backlinks and spammy backlinks?
What should be done to restore your best backlinks? - Recommendations and series of steps to be followed
How to collect list of worst SEO backlinks - Part 1
05:00
How to collect worst backlinks and remove them from the eyes of Google? - part 1
How to analyse and identify worst backlinks before removing it? - An important point to be noted before removing worst backlinks.
How to remove them from eyes of google part 2: SEO 2017
02:35
How to collect worst backlinks and remove them from the eyes of Google? - Part 2
A clear and easy steps to be followed while removing the worst backlinks.
How to remove the worst SEO backlinks in your backlink profile
04:42
How to remove worst backlinks from your backlink profile?
Which tool can be used to remove your backlinks? - A powerful tool to remove backlinks easily
What re the recommendations to be followed or How to use the tool for removing your backlinks?
How to avoid duplicate content within your website
06:10
How to avoid duplicate content in your website? - A clear and easy explanation with series of steps to be followed.
Which is assumed as duplicate content in the eyes of Google?
How to configure or optimise your website for avoiding duplicate content?
How to deal with 404 not found pages
06:24
Are you worried about 404 Not Found Page error? This lecture will guide you on How to deal with your problem and solve it easily.
Which plugin can be used to analyse your problem and create redirect for solving 404 error?
How to activate, install and configure plugin? - A step by step guide.
What is a canonical tag? How to use it?
03:37
What is Canonical tag?
What is the purpose of using Canonical tag and how it is going to save your website from Negative SEO?
5 common SEO mistakes that are done by webmasters
05:12
What are the common mistakes that most webmasters do and How it is acting as Negative SEO factor?
This lecture will give you a clear idea on What should be done and what should not be done in order to improve your ranking effectively.
Some of the bad SEO practices you’d not do on your site
04:48
What are the bad practises that you should not do for not being penalised by Google? - A must watch lecture to save your website.
3 Lectures | 23:19
Competitor Research Walkthrough
08:20
Find Top organic keywords of competitors
06:11
Completing the collection of top organic keywords
08:48
4 Lectures | 05:05
What are your opportunities after finishing the course?
03:03
How to Download your certificate?
00:09
Bonus: For Best SEO Tool, Pagespeed, Hosting Provider that I use
01:42
Premium SEO Tools and Hosting Providers that I use and recommend. I have also explained why I use them
Join my other courses
00:10
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