Last updated 3/2023Course Language EnglishCourse Caption English [Auto]Course Length 04:50:46 to be exact 17446 seconds!Number of Lectures 76
This course includes:
5 hours hours of on-demand video
2 article
Certificate of completion
7 additional resources
What is search engine optimization (SEO)?
Tips and tricks that can help you build an SEO strategy for promoting your website via search engines in 2023.
How to use the most popular SEO tools for your website.
How to reduce your website's bounce rate and increase time spent on your site
How to optimize your site pages for page speed
Technical SEO Factors: What should be checked regularly?
How on-page SEO can help your website rank higher, bring in more traffic, and convert more visitors
How to strengthen your off-page SEO and increase your domain authority.
Which SEO best practices to apply when working with content at every stage
How to create SEO articles as a PRO.
How to improve your link-building activities
What is local SEO and how to use Google My Business?
Become an expert in Search Engine Optimization and learn to use the best SEO tools!We regularly monitor trends and update our courses.LATEST UPDATE:Google My BusinessCreating an SEO strategy for your website is an important step for driving traffic and achieving a high search engine ranking. Without a proper SEO strategy, you will struggle to gain traction or generate traffic and sales for your business. Do you want to build a strong SEO strategy for your business this year?This SEO course provides over four hours of useful lectures and explains the basics of powerful search engine optimization. You will learn how to use SEO tools to optimize your digital marketing campaign and how to create a successful SEO strategy that will help your website rank higher in the search results and attract more traffic.IN OUR COMPLETE SEO TRAINING, WE’LL BE DIVING DEEP INTO:Off-Page, On-Page, and Technical SEODeveloping an SEO strategyWhy link building is important for SEOCreating SEO contentBuilding high-quality backlinks and earning mentions on other resourcesLocal-Search SEOWhat prevents your site from being number one on Google?Which factors influence your search engine ranking?What your competitors have already done to achieve success?YOU’LL HAVE THE OPPORTUNITY TO LEARN SEO FROM TOP DIGITAL MARKETING PROFESSIONALS:We have over 14 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.I've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).We've launched over 1,500 successful marketing strategies and campaigns throughout our careers.Over 430,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.OUR SEO TRAINING INCLUDES:Theory: 4+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.Lifetime access to the course and any future updates.24/7 Support: If you have questions, I will always be willing to answer them.A free copy of the "Search Engine Optimization" chapter from my Cutting-Edge Digital Marketing book.Complete the course and receive an Udemy certificate.TOOLS USED IN THE COURSE:Google Analytics, Google Search Console, Google Ads, Keyword Planner, SimilarWeb, SEMrush, Miro, Ahrefs Webmaster Tool, AnswerThePublic, Keywordtool, Serpstat, SE Ranking, Majestic, PRNEWS, and other important tools.SHOULD YOU BE WORRIED?This course comes with a 30-day money-back guarantee.Enroll in this SEO course right now and get your website to the top of Google!Who this course is for:People who are interested in learning an online profession – This search engine optimization course will allow you to gain the skills needed for a career in digital marketing.Marketers – This class lets you extend your skills in SEO, allowing you to serve your clients better as a marketing specialist.Entrepreneurs – Entrepreneurs can use their new knowledge from this class to run their own online digital marketing until they have the funds to hire a SEO professional.SEO specialists - This course will help you ensure that your SEO skills are up-to-date and help you market yourself to clients, furthering your career.
Course Content:
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8 Lectures | 23:22
What is search engine optimization?
02:44
SEO Strategy: uses of search engine optimization and how it helps your campaign.
SimilarWeb service overview. Learn how to analyze traffic and study the market.
03:55
A practical overview of the SimilarWeb service.
Competitive analysis.
Learn how to use the SimilarWeb service to analyze traffic and determine how much traffic comes to competitors from search engines.
SemRush overview. Traffic analysis. Comparison with competitors. Niche research.
03:09
A practical overview of the SemRush service.
Detailed traffic analysis and comparison with competitors.
Study traffic on sites with a small audience.
SEO checklist
00:12
Fill out a comprehensive strategy table as you go through the course!
To make this course as practical as possible, I have prepared a checklist template.
You can download this template in the lesson material section or by using the Google drive link provided to you.
While working through this course, you will learn about - technical optimization - content, keywords - and link mass building.
The pros and cons of search engine optimization and PPC advertising.
05:29
The advantages and disadvantages of search engine and PPC advertising traffic.
Why you should use both search engine optimization and PPC advertising.
How to use the Miro board Checklist
03:08
How do search engines work?
01:13
How to understand search engine algorithms.
The factors that influence ranking.
How to study on Udemy effectively?
03:32
The basics of SEO strategy and why businesses need it.
5 questions
17 Lectures | 01:13:53
Website and Content: The Basics of SEO
01:05
What you need to be number one in search engines.
Specifications that affect search engine ranking.
How to check site availability? Uptimerobot service overview
02:39
Site monitoring services.
A practical overview of the Uptimerobot service.
What is a search engine index? Site visibility.
04:37
How to check whether a search engine sees your site.
What to look for when doing a site visibility check.
How to find or recover lost content.
A practical overview of the Web Archive Service.
Analytic tools to measure website loading speed and mobile friendliness.
05:49
How fast your site should load.
What to look for when analyzing mobile friendliness and download speed.
Practical overview of the Pingdom Tools, Pagespeed Insights, and Google Mobile Friendly Test services.
Basic SEO tools. Google Search Console Review
06:02
SEO analyzation tools and how they help your campaign.
A hands-on overview of the Google Search Console.
Learn how to analyze search results, site visibility, manual penalties, and security errors.
Website Audit with Ahrefs Webmaster Tool
01:14
Regular SEO Audits
02:15
Why just one SEO site audit is enough.
How to quick website improvements.
Traffic Analysis with Google Analytics.
07:34
A hands-on overview of Google Analytics.
Analysis of traffic sources and their dynamics.
How to correlate traffic data with Google algorithm updates.
Why you should use Google Search Console and Google Analytics in conjunction with each other.
How to measure search performance.
Any Site's Traffic Analysis with Ahrefs
02:34
Practical lesson on how to analyze website traffic of your competitors with a SEO tool - Ahrefs
Server response codes. 3 golden SEO rules that everyone breaks.
07:02
An overview of the 404, 200, and 301 server responses.
The 3 golden rules of SEO.
Server response services.
Content and uniqueness
05:48
Types of content.
How to find duplicate content.
Services that will help you check content uniqueness.
Video tutorial on how to use content uniqueness services.
How to search for popular topics? Exploding Topics
02:07
How to search what Content of competitors is popular. Buzzsumo
06:07
How to create SEO articles as a PRO?
04:42
What is the main issues of SEO.
How to create the best content.
How to put your edited SurferSEO content onto your blog with a few clicks.
How to collect search queries. AnswerThePublic
04:19
Ever living Content
06:59
Content Plan
03:00
7 Lectures | 39:21
How to choose keywords for your site.
08:59
How to collect keywords using the Google Ads Keyword Planner service.
Learn about keyword seasonality with Google Trends.
Learn how to take advantage of SEO software's paid features so you can collect keywords quickly and correctly.
Video tutorial on how to collect keywords.
How to use proxy for your SEO-promotion.
04:33
Learn why you need to use proxies and what can help you deal with them correctly.
Internal optimization. Where and how to place keywords.
06:30
Internal website optimization.
How to distribute keywords.
How the location of keywords affects ranking.
Other ranking factors to take into consideration.
Learn how internal optimization works with an in depth video tutorial
How to search for key words. Keywordtool.io
04:01
How to search for key words? Serpstat
04:12
SE Ranking, SEO tool. How to monitor keyword ranking?
04:31
A practical lesson on how to monitor keyword ranking with keyword research tool, SE Ranking.
How to make an effective SEO workflow
06:35
Powerful keyword research tool.
User-friendly keyword rank tracking tool.
Tools that tell you what you need to work on with your site.
10 Lectures | 01:04:08
Links. Ahrefs service overview
07:21
Link analysis.
What is PageRank and how it works.
What services to use for link analysis.
A hands on overview of the Ahrefs service
Free version Majestic overview
04:36
A hands-on overview of the Majestic link analysis service.
Analyzing your site and competitors
03:12
During this section we will look at how to conduct an effective competitor and link profile analysis
Case study. The analysis of competitors.
10:36
Evaluation of Donor Domains
08:40
During this lesson, we will go over each step of domain rating and how to make it simple and achievable. During the practical part of the session we will look at how to analyze competitors' content, backlinks, keywords, PPC with Ahrefs’ help, how to develop SEO, PPC, and content marketing strategy to outsmart your competition.
Where to get links?
06:29
Where to get links: the white, grey and black approaches.
The types of link placements and how they differ from each other.
Linkbuilding tactics
11:47
In this lesson we are going to talk about the ways to get more links.
How to improve your link building activities? Linkchecker Service Overview.
03:36
Learn how to improve your link building activities, check your backlinks, get constant updates about link building efforts and budgets with the help of Linkchecker.
How to get links from trustable sources? PRNEWS Service Overview.
03:46
A practical overview of PRNEWS service.
Learn how to use PRNEWS to perform all white hat SEO link-building tactics such as content marketing, external content marketing, and outreach.
How to find On-page SEO errors quicker?
04:05
Practical lesson: SEO audit, fast issue check, comprehensive analysis, and website scraping with SEO tools Netpeak Spider and Netpeak Checker.
5 Lectures | 14:46
The Fourth Level of the SEO Pyramid: UX, Brand, Social
02:35
Social media factors, brand signals, and behavioral factors.
Additional indicators that affect ranking.
How to monitor your company’s reputation on the web?
06:16
How to grow your brand advocates.
How to deal with irrational negativity.
Reputation management as necessary part of social media marketing.
Recap wrap-up summary of the course
01:11
How to Get Your Certificate?
03:09
How to leave a review for this Course?
01:35
20 Lectures | 46:55
Why GMB is Useful. Explore Benefits and Business Value.
05:01
Features Overview
02:30
Main characteristics of GMB
Registration
02:23
Practical lecture on how to register a company. Screencast on registration.
Confirmation
03:26
Several methods of verification. Tips on how to go through it.
Setting Up a Profile
01:44
Practical lecture on how to set up your profile. Screencast on seeting up a profile.
Multiple Locations
01:03
How to create a card for a company with several branches.
Adding Products and Services
01:52
Practical lecture on how to add products. Screencast on adding products.
Adding Images to GMB
02:15
Benefits of adding photos and videos.
Adding News and Promotions to GMB
00:48
Ways to keep your customers informed with GMB.
Booking Button
01:13
Additional feature of GMB.
Chat
01:11
Practical lecture on how to activate messages. Screencast on activating messages.
FAQ (Questions and Answers)
02:06
Another opportunity to interact with customers.
Opening Hours
02:28
Why updating opening hours is a key to customer's satisfaction.
Menu
01:36
How to place a menu on a company card.
Webpage on the Constructor from Google My Business
01:24
GMB constructor as a great solution for growing business.
Why We Need Reviews and What Their Advantages Are
02:10
Benefits of reviews: brand trust, organic traffic, conversion etc.
How to Get Reviews
03:05
Ways to get reviews: promo codes, review discount, QR code etc.
Tips for working with reviews
03:16
Practical recommendations on how to work with reviews
Aspects that Affect Ranking Factors of Google My Business
02:33
Learn more about what factors to take into account to rank higher.
Analytics Tool to Get Data.
04:51
Learn about statistics you can get.
8 Lectures | 27:14
SEO Tools
22:30
Content or Links?
01:01
How much anchors of internal links affect the ranking of the acceptor page?
00:35
How to grow in SEO professionally?
00:42
How to use data from Google Analytics to prepare KPI's?
00:58
Should I fill in the Title for internal and external links on the site?
00:19
What is your TOP-3 SEO tools?
00:25
What pages on the site should be closed from indexing?
00:44
1 Lectures | 01:06
BONUS Lecture
01:06
In this lecture, you will:
Get support in your career growth
Develop new knowledge and enhance your existing SEO skills
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Search Engine Optimization course on how to build an effective SEO Strategy and increase your website’s Google rankings
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