Last updated 2/2023Course Language EnglishCourse Caption English [Auto]Course Length 21:54:52 to be exact 78892 seconds!Number of Lectures 238
This course includes:
22 hours hours of on-demand video
17 article
Full lifetime access
Access on mobile and TV
Certificate of completion
4 additional resources
Social Media Marketing
Social Media Advertising
B2B Marketing
B2B Advertising
Social Media Management
Ground-Breaking Udemy Social Media Marketing Course to Acquire Tons of New Customers. Learn from a Former VP of Marketing with a top MBA. This is the ultimate course on social media advertising. I’ve been doing marketing on social media platforms like LinkedIn and Facebook for over a decade. I was a Vice President of Marketing for a Google accelerator startup, and I was a Global Marketing Manager for Sony. I also held numerous positions helping small startups with their social media marketing.I taught college-level digital marketing, and I studied digital marketing at the Kellogg School of Management, the #1-ranked business school for marketing. This is also where Philip Kotler, the father of marketing, teaches.The primary focus of this course is how to acquire customers or clients quickly and cost-effectively using social media marketing & advertising. However, I’m also going to explain longer-term strategies for brand building and using social media marketing KPIs to drive this. This course will evolve over time, but the key components right now are:LinkedIn lead generation and customer acquisitionFacebook for cost-effective social media marketingTwitter, Snapchat, TikTok, Quora, Reddit, YouTube, Google, Spotify, Amazon social media marketing adsAdvanced LinkedIn advertising methodsAdvanced social media marketing targeting techniquesUsing Instagram within the Facebook advertising platformLots and lots of real examples of projects I personally worked on...and case studies that I pulled from other sources including Facebook itselfThis course is for anyone involved in social media marketing, including marketing managers and consultants.This is the ultimate course on social media advertising. By the end of this social media marketing course, you’ll learn:How to acquire customers quickly and cheaplyHow to run advertisements on facebook, linkedin, tiktok, twitter, and moreHow to optimize your campaigns to maximize ROIAdvanced targeting techniques that very few people know aboutHow to get short-term revenue as well as long-term growth from social media adsHow run virtually every type of ad, including videos, images, inbox messages, and moreLearn to amplify your organic content with paid mediaPlan social media ads for every stage of the marketing funnelHow to pull everything together into a coherent social media advertising planLet’s get started!Sincerely,Dekker Fraser, MBAYour Social Media Marketing InstructorWho this course is for:Marketing ManagersMarketing ConsultantsMarketing AgenciesSocial Media Marketing ManagersAdvertising ManagersDemand Generation ManagersB2B Marketing ManagersSocial Media ManagersMarketing Specialists
Course Content:
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3 Lectures | 11:45
Introduction to Social Media Advertising
01:45
2 Types of Digital Marketing
03:39
When ROI Does Not Matter
06:21
39 Lectures | 02:54:05
Introduction to Facebook Advertising
02:00
Introduction to Facebook Ads for Consumer Marketing
07:29
Introduction to Facebook Consumer Marketing
3 questions
How to Set Up a Facebook Ads Awareness Campaign to Maximize Reach
03:42
What Is Broad Facebook Advertising
04:35
Broad Facebook Advertising
2 questions
Reach as a Facebook Ads Goal
05:08
Awareness Objective: People Need to Hear about You to Buy You!
04:30
Awareness
4 questions
Memory as an Advertising Objective
06:23
Memory for Facebook Ads
1 question
Advertising Old Brands & New Brands
07:02
How Advertising Really Works
07:47
Dangers of Relying on Facebook Click Data [Example]
02:36
Profit Growth
04:43
Low Frequency for Facebook Ads
06:13
Low Frequency for Facebook Ads
2 questions
Optimization & Distinctiveness
05:32
Facebook Ads Targeting Is Not Accurate
04:04
Facebook Ads Targeting
1 question
Fixing Inaccuracies with Facebook Ads
06:29
Fixing Facebook Ads Inaccuracies
1 question
Asymmetric Advantages
02:40
Auditing Reach Awareness Campaigns within the Facebook Ads Interface
06:57
Fixing Problematic Targeting
00:34
Fixing Facebook Ads Targeting
1 question
Facebook Reach Maximization Challenge
04:32
Avoid Junk Inventory Placements
05:25
Avoid Junk Inventory
1 question
Attention Metrics
00:52
Can You Trust Facebook's Data?
02:49
Broad Marketing Overview
01:18
Narrow Facebook Ads Introduction
07:21
Narrow Facebook Ads
1 question
Retargeting 1
06:25
Retargeting Facebook Ads 1
2 questions
Setting Up a Lead Generation Campaign with Standard Targeting
05:50
Setting Up Lookalike Lead Generation Campaigns
02:30
Lookalike Targeting with Facebook Ads
1 question
Retargeting 2
02:23
Retargeting Facebook Ads 2
1 question
Setting Up a Retargeting Campaign with Facebook Ads
04:50
Other In-Market Targeting
02:35
In-Market Ads
3 questions
Facebook Audience Management 1 - Customer List
06:24
Facebook Audience Management 2 - Lookalikes
04:57
Audience Management 3 - LeadEnforce
04:56
Targeting Facebook Audiences
1 question
Instant Experiences Advantages with Facebook Ads
03:34
Instant Experience Example
04:10
Creating Instant Experiences
03:16
Creating Instant Experiences - Templates
01:34
Facebook Dynamic Creative
07:34
Dynamic Creative Ads
1 question
Narrow Advertising Overview
02:26
Narrow Facebook Ads
1 question
45 Lectures | 03:58:05
Objectives 1
08:49
Facebook Ad Objectives & Stages of Awareness
2 questions
Objectives 2
10:51
Objectives 3
09:05
Objectives
1 question
Lead Gen Targeting 1
05:29
Lead Gen Forms
07:16
Automatic Lead Nurturing
00:56
Typical Nurture Sequence
Processing..
Message Conversation Ads
03:28
OPTIONAL: 30% increase in revenue by marketing to customers with WhatsApp
00:09
Look Alike Targeting
05:08
Look Alike Targeting
1 question
"Best practices for building B2B Lookalike audiences"
00:01
Native Targeting & Instagram
05:35
B2B Facebook Native Targeting Examples
Processing..
Two Lead Gen Ads
04:40
3 Things to Test in Direct Response
06:45
Offers Based on Levels of Awareness
04:43
Hard Offer Ads
06:26
Medium Offers
04:14
Group Demos
05:08
Form Incompletes
01:52
Measuring Success
08:05
Retargeting
09:02
Retargeting 2
02:02
Facebook Pixel
01:20
Funnel Content
05:23
Out of Market Buyers
04:09
Clickup Example
02:54
Video Campaigns
06:15
Brand Marketing Shift in KPIs
04:13
Facebook Benchmarks
07:00
More Benchmarks
11:07
A Million Impressions Campaign Example
06:36
Facebook Awareness
09:19
Successful Ads Examples
02:53
B2B Brand Creative
02:33
B2B Mascots & Emotions
07:44
Make Your B2B Brand FAMOUS
05:38
Other Lessons from the B2B Institute
13:24
Sales Conversations
02:54
How to Win the Ad Auction
00:34
Winning
1 question
Case Study: "How monday.com used custom creative to win over realtors"
00:00
Advanced Facebook Targeting for B2B
13:09
Facebook Native Targeting Limitations
07:46
Facebook Custom Rules & Integrations
06:14
Demo Form
07:14
16 Lectures | 02:15:38
Introduction
11:48
Introduction
3 questions
Message Ads
12:54
Note that message and conversation ads are no longer available in the European Union.
Message Ads
3 questions
Conversation Ads
07:32
Conversation Ads
1 question
Conversation Ads Tutorial
07:51
LinkedIn Sales Navigator & Outreach
16:00
LinkedIn Sales Navigator & Outreach
5 questions
Image Ads 1
17:04
Image Ads 1
1 question
Image Ad 2
04:52
Image Ad 3
05:09
Image Ads
4 questions
Image Ads Tutorial
04:24
Video Ads
05:46
Video Ads
4 questions
Video Ads Tutorial
04:01
Text Ads
04:14
Text Ads
2 questions
Other
19:51
Other
4 questions
Targeting Options in 2022
09:39
Matched Audiences
04:32
Part 1 Slides
00:01
15 Lectures | 01:39:30
Introduction - A
05:21
Introduction - A
2 questions
Introduction - B
12:04
Introduction - B
2 questions
Introduction - C
04:27
Brand Unaware - A
09:58
Engagement Boost [Tutorial]
05:19
Video Views & Brand Awareness Boost [Tutorial]
03:56
Brand Unaware - B
18:36
Problem Unaware
04:08
Category Unaware
06:42
Create an Event [Tutorial]
04:16
Deleting an Event
Processing..
Product Unaware
07:02
Other - 1
04:15
Other - 1
1 question
Other - 2
13:26
Other - 2
2 questions
Part 2 Slides
00:00
23 Lectures | 01:49:46
Advertising Objectives 1
04:09
Objectives 1
2 questions
Advertising Objectives 2
06:09
Objectives 2
4 questions
Advertising Objectives 3
05:50
Objectives 3
7 questions
Advertising Objectives 4
02:51
Objectives 4
2 questions
TikTok Targeting 1
05:45
Targeting 1
7 questions
TikTok Targeting 2
04:59
TikTok Targeting 3
04:10
TikTok Targeting 4
01:00
Targeting 2, 3 & 4
10 questions
TikTok Ad Creative & Delivery 1
05:47
Creative & Delivery 1
2 questions
TikTok Ad Creative & Delivery 2
05:10
Creative & Delivery 2
1 question
TikTok Ad Creative & Delivery 3
05:40
Creative & Delivery 3
2 questions
Lead Genereation Ads on TikTok
04:46
Lead Generation Ads Tutorial
05:48
Lead Generation Ads
1 question
Other ad types, analysis & macros 1
06:05
Other ad types, analysis & macros
1 question
Other ad types, analysis & macros continued
05:18
Other ad types, analysis & macros continued again
03:17
View Data Tutorial
04:02
TikTok Ad Assets
05:01
Video Editor Tutorial
04:39
Instant Pages Tutorial
04:33
Video Ad Best Practices 1
05:00
Video Ad Best Practices 1
2 questions
Video Ad Best Practices 2
04:18
Video Best Practices 2
3 questions
Video Ad Best Practices 3
05:29
Video Ad Best Practices 3
1 question
17 Lectures | 01:36:20
Snapchat ads tutorial (introduction)
17:01
Intro to Spotify Advertising
10:02
Spotify Ads
4 questions
Intro to Reddit Ads
08:16
Intro to Quora Ads
09:16
Quora Ads
2 questions
Quora Ad Manager
01:15
Quora Ad Manager
3 questions
Quora Ad Manager Filters
02:14
Intro to Kindle Ads
11:24
Audience Targeting through Google
04:05
Google Audience Examples
02:37
Your Data Segments - Google
02:52
In-Market & Life Event Targeting
02:47
Google Audiences & Targeting
00:23
Google Audiences & Targeting
2 questions
Google Keyword Planner
04:24
Google Search Ads PPC
06:31
Google Display Campaign
03:14
YouTube Ads
05:40
YouTube Ad Types, Objectives & Campaign Subtypes
04:19
5 Lectures | 23:03
Most common mistakes with LinkedIn ads
07:01
LinkedIn mistakes
3 questions
Fixing LinkedIn problem 1 with lead gen forms
08:03
Fixing LinkedIn problem 2 with negative targeting
03:02
Fixing LinkedIn problem 3 with bidding
02:06
Fixing LinkedIn problems 4 & 5 with nurturing
02:51
5 Lectures | 23:43
Creating a simple LinkedIn video ad in Canva
06:52
Simple & successful LinkedIn video ad example
05:03
Storytelling LinkedIn video ad example
06:30
LinkedIn Video Ad for Maximizing Views
03:55
Marketing Video Example
01:23
7 Lectures | 34:59
LinkedIn Message Ad Example
05:33
LinkedIn Message Ad Example 2
07:14
SPECIAL INCENTIVES!
05:16
LinkedIn Conversation Ads
09:26
"How I Generated 5X Return From One LinkedIn Conversations Ads Campaign"
00:00
LinkedIn WARNING about message ad KPIs!
05:24
LinkedIn: More Warnings
02:06
2 Lectures | 10:09
LinkedIn Text Ad Examples
05:33
LinkedIn Text Ads - UTM Tracking and Insights Tag
04:36
4 Lectures | 26:48
LinkedIn image ads 1
08:29
LinkedIn image ads 2
06:20
LinkedIn image ad campaign example (SaaS consulting)
09:24
LinkedIn Carousel ads
02:35
9 Lectures | 36:47
Choosing the right LinkedIn campaign objective
02:01
LinkedIn Targeting
12:27
Warning about the default campaign group in LinkedIn
01:04
LinkedIn Pre-filled forms!
03:42
LinkedIn Audience Network
04:12
LinkedIn email scraping
03:32
LinkedIn matched audiences
03:49
LinkedIn account assets - led gen forms
02:28
LinkedIn website demographics
03:32
9 Lectures | 01:04:32
LinkedIn company/account targeting
06:01
ABM campaign to target accounts
05:31
Setting up the ABM campaign
09:00
Setting up the ABM ad
09:06
Finishing a conversation ad
07:51
Conversation Ads
1 question
Measuring ad performance
03:12
Persona level targeting
04:19
Integrations
03:24
3 things worth testing
16:08
21 Lectures | 01:52:39
Avoid Gating Content
06:59
Gating
1 question
Assignment: Ungated LinkedIn Content
00:25
Direct-Response vs Brand Awareness
06:40
Direct Response
1 question
Out of Market Buyers
03:39
Buyers
1 question
Assignment: In-Market Buyers
00:09
In Market Targeting
13:48
Which of the following is generally consider "MOFU" or middle-of-funnel content?
1 question
Awareness Advertising
06:38
Awareness Marketing Stages
03:41
Frequency & Reach
07:41
Repetition
07:17
Awareness Campaign Example
09:32
Video as Direct Response
04:36
Cheaper Video Views Campaign
04:29
Video Views
1 question
Video Creative
02:19
Different Objective, Same Outcome
02:01
Comparing Video Metrics across Platforms
06:20
Comparing Videos within a Campaign
05:42
Lower CPC Creative
02:42
Comparing Video Views between Campaigns
01:47
When to Use LinkedIn Ads vs Other Ads
10:04
When to Use LinkedIn Ads vs Other Ads
1 question
5 Ways to Boost B2B Awareness on LinkedIn
06:10
4 Lectures | 16:48
When Everything Fails
06:42
Testing
3 questions
Using LinkedIn Ads for Research?
02:43
Research
1 question
Economies of Scale
05:44
Where to Use LinkedIn for Research
01:39
3 Lectures | 14:02
Negative Targeting
03:59
Positive Targeting
06:27
Demographic Targeting
03:36
6 Lectures | 01:05:01
Event Ads
08:22
Bidding
21:47
Spotlight Ads
08:55
Key Pointers
13:48
High Level Considerations in B2B Marketing
06:24
Boosting Organic Posts
05:45
2 Lectures | 16:15
Stage 1
05:08
Stage 2
11:07
1 Lectures | 04:35
Twitter Ads
04:35
2 Lectures | 00:18
Digital Marketing Agency: How to Grow Your Firm! + LeadEnforce Free Trial
00:04
Advanced Facebook Targeting
00:14
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