SEO Mastery 2023 + ON/ OFF Page SEO For Wordpress Websites | Free Udemy Course
Advanced WordPress SEO, Yoast SEO, Link Building, ON/OFF Page SEO, Ahrefs Keyword research, Proven WordPress SEO 2023 | Free Udemy Course
new- 12.5 hours hours of on-demand video
- Full lifetime access
- Access on mobile and TV
- Certificate of completion
- 8 additional resources
- Comprehensive SEO Training on the market
- Learn how to do SEO for your website or to make money as a freelancer
- Rank higher on Google search results as well as other search engines
- Multiple high-volume resources that you can use as your SEO Bible
- Rank high for fairly profitable keywords as an SEO beginner
- Create a well-planned SEO strategy for your Wordpress website
- Learn precisely how all search engines function: Google, YouTube, Amazon, etc...
- Learn how to use Ahrefs to do keyword research and follow the siloed structure to outline a blueprint for your website's architecture
- Learn SEO white hat tips to use as advanced strategies to outrank the competition
- Avoid Black hat methods that could jeopardize your long work hours and effort
- Become an SEO expert in 2022 and make the most of the most profitable skill in the world to date
- Learn WordPress SEO, and apply it to run on any other platform
- Learn how to create a well-structured and optimized website
- Learn how to use backlinks to increase your website's authority
- Learn how to optimize images, videos, and other media to increase your website's visibility
- Learn how to track and measure your SEO performance
- Learn how to use Google Analytics and other SEO tools
- Learn how to stay up-to-date with the latest SEO trends and best practices
- Learn how to build an SEO-friendly website that is easy to navigate and user-friendly
- Learn how to create high-quality and engaging content that is optimized for SEO
- Learn how to use social media, email marketing, and other digital marketing strategies to drive traffic to your website
- Learn how to use SEO to drive more sales, leads, and conversions
- Learn how to use SEO to build your brand and increase your online visibility
- Learn how to use SEO to create a sustainable and long-term online business.
Are you tired of wasting time and money on SEO courses that promise to teach you the secrets to ranking #1 on Google but leave you confused and overwhelmed? Look no further!Dominate Google's Search Results: Proven SEO Techniques from a Successful Agency Owner. Master WordPress SEO, Yoast SEO, Keyword Research, On-Page Optimization, and Link BuildingIntroducing the most comprehensive SEO training course on the market, taught by a Pro Copywriter, WordPress & Shopify Expert Web Developer, Dropshipper, Affiliate Marketer, and Content Creator. This expert has years of experience in the industry and has seen the ins and outs of SEO, and is dedicated to showing you the real, actionable strategies to outrank your competition.Unlike other SEO courses filled with outdated information and theories, this course is constantly updated with the latest Google updates. It provides you with a proven blueprint for success. Not only will you receive comprehensive training on keyword research, ON/OFF page SEO, backlink building, and understanding keyword intent & difficulty, but you will also receive free PDF resources packed with everything you need to know about SEO.Whether you're an advanced SEO expert or just starting out, this course is tailored to your needs and will guide you through the entire process, from start to finish. You'll learn how to use Ahrefs for keyword research, create a well-planned SEO strategy for your WordPress website, and understand how all search engines function, including Google, YouTube, and Amazon.You'll also learn about SEO white hat tips and advanced strategies to outrank the competition while avoiding black hat methods that could jeopardize your hard work and effort.2022 is the perfect time to invest in your skills and learn SEO. With the rise of eCommerce and online businesses, the demand for SEO experts is at an all-time high. Don't waste any more time procrastinating.Take action now and give yourself the gift of knowledge and power. Enroll in this course today and start your journey to becoming an SEO expert.Don't miss out on this opportunity to upgrade your skillset, solve more complex problems, and get paid accordingly.Add to the cart now, and see you inside the course! Happy learning!Who this course is for:Online business owners and entrepreneurs looking to increase online visibility and drive more traffic to their websiteSmall business owners and marketers wanting to optimize their website for search engines and increase online salesBloggers and content creators looking to create SEO-friendly content that ranks well on search engines and drives more trafficFreelancers or agencies looking to offer SEO services to clientsWebsite or e-commerce store owners looking to improve their search engine rankingsAnyone interested in understanding how search engines work and how to use SEO to drive more traffic, leads, and salesDigital marketers and SEO enthusiasts looking to improve their skills and stay up-to-date with the latest SEO trends and best practices.
Course Content:
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- Search Volume03:38
The search volume indicates the number of search queries for a specific search term in a search engine such as Google within a given timeframe. The number of search queries is estimated and can be subject to seasonal, regional, and thematic fluctuations.
- Sales funnels introduction10:47
A sales funnel also called a purchase funnel, is the visual representation of the customer journey, depicting the sales process from awareness to action.
- Keyword types pt107:35
There are 9 types of keywords: short tail, longtail, short-term, long-term, product defining, customer defining, geo-targeting, and intent targeting. All of these keywords have their special strength that can multiply your SEO efforts when used in different situations. But how do you discover all these keywords?
- Keyrword types pt210:11
There are 9 types of keywords: short tail, longtail, short-term, long-term, product defining, customer defining, geo-targeting, and intent targeting. All of these keywords have their special strength that can multiply your SEO efforts when used in different situations. But how do you discover all these keywords?
- Keyword types pt309:46
Informational keywords — searchers looking for an answer to a specific question or general information. Navigational keywords — searchers intending to find a specific site or page. Commercial keywords — searchers looking to investigate brands or services.
- Keywords types pt406:56
Informational keywords — searchers looking for an answer to a specific question or general information. Navigational keywords — searchers intending to find a specific site or page. Commercial keywords — searchers looking to investigate brands or services.
- keyword research tools07:52
Best Keyword Research Tools
Semrush.
Soovle.
Jaaxy.
Google Search Console.
Ahrefs Keywords Explorer.
SECockpit.
Google Keyword Planner.
- Sum up keywords08:44
There are nine keywords: short tail, longtail, short-term, long-term, product defining, customer defining, geo-targeting, and intent targeting. These keywords have exceptional strengths that can multiply your SEO efforts when used in different situations. But how do you discover all these keywords?
- Keyword intent04:00
What is Keyword Intent? Keyword intent represents the user's purpose for the search. It's what the user is likely to do when searching for a particular phrase. Or, to be more precise, it's what we think the user is likely to do since we cannot always be sure.
- Keyword intent example05:08
What is Keyword Intent? Keyword intent represents the user's purpose for the search. It's what the user is likely to do when searching for a particular phrase. Or, to be more precise, it's what we think the user is likely to do since we cannot always be sure.
- Keyword intent case study04:57
Case study Number 1 is about keyword intent.
- Keywords types04:06
There are four different keyword match types for Google Ads: broad match, phrase match, exact match, and negative match.
- Pogo sticking07:36
What is pogo sticking in SEO?
Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site. In other words, pogo-sticking is when the searcher clicks on a link on a SERP, sees that it's not what she is looking for, and immediately bounces off by hitting the back button.
- Keyword difficulty02:13
Keyword Difficulty (also known as “SEO difficulty” or “keyword competition”) is the process of evaluating how difficult it is to rank in Google's organic search results for a specific term. A keyword's difficulty is based on different factors, including domain authority, page authority, and content quality.
- The approach01:52
This lecture is about the approach to doing keyword research.
- Google's rank algorithm05:40
PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages.
- Domain and page level metrics05:31
The Domain Authority metric measures the "trust" factor related to your domain and is used to determine the effectiveness of link-building efforts. Domain Authority and Page Authority are influenced by the number of links to your domain and the authority of those ranks.
- Factors that influence keyword difficulty01:09
Keyword difficulty is predicted based on several factors, including quantity and quality of backlinks, content quality, domain authority, and page authority. Consequently, no two keyword tools predict keyword difficulty the same way.
- There is more to keyword difficulty04:43
Keyword Difficulty (also known as “SEO difficulty” or “keyword competition”) is the process of evaluating how difficult it is to rank in Google's organic search results for a specific term. A keyword's difficulty is based on a number of different factors, including domain authority, page authority, and content quality.
- Number of words in a keyword phrase04:11
Typically a keyphrase is four words, but it depends. Beyond four words, and you're getting too complex. For example, if you're a recipe website and looking to rank for a buffalo chicken recipe.
- Use Ahrefs phrase match feature04:59
This mode shows you all keyword ideas that contain your target keyword or phrase in the order it's written. For example, if your seed keyword is “lose weight”, then “how to lose weight” would appear here.
- Importance of quality backlinks01:59
Backlinks are precious for SEO because they represent a "vote of confidence" from one site to another. In essence, backlinks to your website are a signal to search engines that others vouch for your content.
- Volatility of SERPS02:42
SERP volatility refers to the volatility in a website's rankings on the search engine results pages (SERP). Although website rankings are constantly changing in search engine results pages, they are generally at their most volatile during Google algorithm updates.
- UR of backlinks01:37
URL Rating (UR) is a metric that shows how strong a backlink profile of a target URL is on a scale from 1 to 100. Generally speaking, each page passes its rating score to all the pages it links to. Domain Rating (DR) is a metric that shows the strength of a given website's overall backlink profile.
- Ahrefs introduction05:55
Ahrefs is the best platform that allows you to track various verified projects. You can see your domain overview with traffic, keywords, backlinks, and more options. You can search for thousands of great keyword ideas, and you can apply these keywords to your website content to get more traffic.
- Finding profitable niches06:34
Let's use AHREFS to find Highly profitable Niches.
- Finding easy to rank for buyer niches03:57
Let's find easy to RANK buyer niches.
- List your competitors02:35
Write a list of all your possible competitors.
- Social networking services04:19
What are types of social networking service?
Understanding Social Networking Services (SNS)
The first SNS, SixDegrees, was started in 1997 and was soon followed by Friendster, MySpace, and Facebook. ...
Successful specialized SNS include YouTube, Instagram, Twitter, LinkedIn, Reddit, Snapchat, Tumblr, Pinterest, and TikTok.
- Q and A websites03:44
Top Q&A Websites
Quora is a site where people post answers to your questions. ...
QsAns is for questions or inquiries that you'd like someone with relevant experience to answer. ...
Yahoo– While Yahoo! ...
- Press release websites03:16
In other words, a press release is a document that companies or individuals create and share with professionals from the news media industry so they can make it public, thus giving the event media coverage and expanding its reach.
- Article submission sites02:11
Article Submission refers to an off-page SEO technique in which you write an article and publish it on a third-party website. It is a method by which you write articles related to your business and add them to the famous article submission directories.
- Using ecommerce websites data to rank03:42
Using E-Commerce websites DATA to rank.
- Using low authority sites to rank04:15
Using Low authority websites to Rank
- Finding buyer keywords for silo number 112:52
Buyer keywords are the search terms and keywords people use when looking to buy a product or service. When searchers use buyer keywords in search engines, it signals that they're already at the end of the buying cycle and ready to make a purchase.
- Finding informational keywords for silo number 101:20
Informational keywords and searches are used when an online searcher is looking for more information about something. Whether that is a product, service, guide, or anything else, the searcher's intent is to learn and find information about the topic they are searching for.
- Finding information and buyer keywords for silo 202:30
Use Google Search
You can do a Google search to find buyer intent keywords related to your industry, product, or service. Generally, buyer keywords with high purchase intent will have multiple ads on top of the search engine results page (SERP).
Buyer keywords are the search terms and keywords people use when looking to buy a product or service. When searchers use buyer keywords in search engines, it signals that they're already at the end of the buying cycle and they're ready to make a purchase.
- Preparing the site blueprint09:11
Blueprint website
What is a Blueprint? A Website Blueprint is a detailed plan for your entire website redesign project. It's also the essential first step of a website redesign project, covering much of the goal setting, research, and planning—often labeled the discovery phase.
- What are silos?06:35
What Is Silo Structure? Adding the silo structure to your website means that you are organizing your content in a way that is easy for Google and users to access. In WordPress, this involves grouping all of your content into a few select categories. Once your categories are set, you publish a lot in them.
- Relevance of a website04:33
A website helps create brand awareness and showcasing your brand to prospective customers. It helps to establish your image by letting the audience know who you are and what you represent. A website provides reliable information to the consumers, which helps in setting your business apart from the competitors.
- Siloed sites earn more05:20
A silo structure in SEO is the best approach to organize content on a specific topic. Having a silo structure in place will guide users and search engines throughout your website in a clear, understandable manner. This will help search engines crawl, index and rank your website better.
- The challenge to implementing a siloed site on wordpress02:59
Siloed websites have many challenges, such as plagiarism and copy paste.
Someone can reverse engineer your entire blueprint and beat you at your own game.
But the solution is to install a plugin to protect your content.
- When to build niche sites02:48
When to build Niche Websites using Wordpress.
- Generating topic ideas for niche site03:59
SaaS products. SaaS stands for Software-as-a-Service, and is the broad category that includes products like email marketing tools, SEO tools, website builders, and CRM software. ...
Outdoor gear. ...
Online courses. ...
Fitness. ...
Finance. ...
Luxury fashion. ...
Photography. ...
RVs / VanLife.
- Important rules about niche sites01:52
A niche site is a website that focuses on a very specific subset of a broader market with the purpose of monetizing its traffic. Niche sites usually generate revenue through through ads, affiliate marketing, or digital products like online courses, private communities, or ebooks.
- Finding low competition sub niches04:29
Meet our list of the most profitable niches with low competition in 2022
Solar energy products. First of all, let's talk about different modern products. ...
Eco-friendly products. ...
Home office equipment. ...
Health and beauty. ...
Pet products. ...
Sports equipment. ...
Indoor sports. ...
LED.
- Compare and select a winning niche06:01
How do I find a winning niche?
Finding Your Niche: 7 Steps
Think about your interests and passions.
Solve problems for your audience.
Carry out competitor analysis.
Do keyword research.
Assess your niche.
Find your unique selling point.
Test your idea.
- Meta description tag05:21
A meta description tag generally informs and interests users with a short, relevant summary of what a particular page is about. They are like a pitch that convince the user that the page is exactly what they're looking for.
- Change the meta description using YOAST SEO02:38
Changing the SEO Titles and Meta Descriptions for Archives
Login to your WordPress site.
Navigate to the Yoast SEO Plugin. ...
Click on “Search Appearance” on the left side of the menu.
Navigate to Archives along the top of the page.
Change the “SEO title” and “Meta description”
- Alt text01:55
How Does Alt Text Impact SEO? We've already highlighted that setting alt text for images is very important for SEO and is a key contributing search engine ranking factor. Alt tags provide context to an image's display, informing search engine crawlers and allowing them to index an image correctly.
- robots.txt01:55
You can use it to prevent search engines from crawling specific parts of your website and to give search engines helpful tips on how they can best crawl your website. The robots. txt file plays a big role in SEO. When implementing robots.
- Focus keyphrase04:58
What is a focus Keyphrase in SEO?
The focus keyphrase is the phrase that you want your post or page to be found for in search engines. Sometimes, it is a single word, but it usually consists of a few words. That's why we call it a keyphrase. For example, if you want your blog post to rank for 'healthy snacks', then optimize your post for that term.
- Keyword frequency03:11
Generally speaking, many SEO professionals agree that a keyword should not appear more than once per 200 words of copy. This means that for every 200 words of copy on a webpage, a given keyword should not appear more than once.
- Site URL03:02
Does website URL help SEO?
URLs for SEO Purposes
URLs are a good way to signal to a potential site visitor what a page is about. The proper use of URLs can help improve click-through rates wherever the links are shared. And keeping URLs shorter makes them user friendly and easier to share. - Up to date content03:02
Why is fresh content important for SEO? Keeping your content fresh is important for SEO reasons as well. If you rewrite an article, Google will notice changes in that particular article. If you make sure your content stays up-to-date, you're actually showing Google that your site is alive and kicking.
- HTML tags03:36
What Are HTML Tags for SEO? Tags are small snippets of HTML coding that tell engines how to properly “read” your content. In fact, you can vastly improve search engine visibility by adding SEO tags in HTML. When a search engine's crawler comes across your content, it takes a look at the HTML tags of the site.
- Top on page ranking factors05:08
What Are the Most Important SEO Ranking Factors?
A Secure and Accessible Website.
Page Speed (Including Mobile Page Speed)
Mobile Friendliness.
Domain Age, URL, and Authority.
Optimized Content.
Technical SEO.
User Experience (RankBrain)
Links.
- Links 10105:19
How many links are good for SEO?
How many incoming internal links should my page have? For most websites, and most pages on those websites, the optimum number of links that point back to your content should be around 20. As with everything else related to SEO, this number will get slightly smaller or larger depending on the size of your site.
- Anchor text04:38
Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underline through html code.
- Types of links05:38
In general, there are three types of links: Internal links – hyperlinks that lead from one page to another within your own website; External links – hyperlinks that lead from your website to another resource; Backlinks – hyperlinks that lead from another site to yours.
- Measures of a website authority03:57
What is site authority?
Site authority refers to a website's ability to rank relevant content in organic search results within its market niche.
Scores between 40 and 50 are considered average. Domain Authority between 50 and 60 must be rated as good. Scores above 60 rate the Domain Authority as excellent.
- Google page rank02:39
How do I check my Google page rank?
Step #1: Be sure you are on this Google PR Checker page which is most likely where you are now. Step #2: Enter the URL of the page you want to check in the space provided. Step #3: Click on the “Check Page Rank” button. Immediately, the tool will return the results.
- Ahrefs rank02:59
It indicates how strong an individual page's link profile is on a scale of 0 to 100. The higher the score, the stronger the link profile. DR stands for Domain Rating. It tells you how strong an entire website's backlink profile is on a scale of 0 to 100.
- Duplicate content02:52
Is duplicating content bad for SEO?
Is Duplicate Content Bad For SEO? Officially, Google does not impose a penalty for duplicate content. However, it does filter identical content, which has the same impact as a penalty: a loss of rankings for your web pages.
- Black hat vs White hat SEO methods09:52
While white hat SEO involves looking for ways to improve user experience, black hat SEO relies on manipulating Google's algorithm to improve rankings. To put it simply, if a tactic is designed to make Google think that a site provides more value to users than it really does, it's deceptive — and it's black hat SEO.
- The google PANDA update06:03
What does Panda update do?
The Panda update, alongside the Penguin update, is one of the most important Google updates, as its effect on the rankings of websites was dramatic. The primary goal of the Panda update was the improvement of search results by filtering out substandard sites.
- Google penguin update02:06
What is Google Penguin update?
The Penguin update is an update to the Google ranking algorithm, first carried out in 2012. Back then, the rollout of the update had massive effects on many websites. Google intended the update to fight webspam. Today, the Penguin update is a part of the core algorithm of the Google search engine.
- Canonicalisation04:47
What is URL canonicalization in SEO?
A canonical URL is the URL of the page that Google thinks is most representative of a set of duplicate pages on your site.
- Broken links03:41
Broken links can destroy your conversion rates. They indirectly harm SEO by affecting bounce rate, time on site, and how you pass link juice. Broken links may also directly harm SEO rankings by sending signals that your website is old and outdated.
- Domain registration age05:08
According to ICANN (Internet Corporation for Assigned Names and Numbers), if you are under 18 years of age, you cannot register any domain names or hostnames.
- Summary of things to avoid03:37
Here are some of the most common SEO mistakes to avoid:
Not using Google Analytics data. ...
Having the Google Analytics tracking code set-up wrong. ...
Generic or naked anchor text. ...
Little or no content (or duplicate content) ...
Keyword stuffed content. ...
Keyword stuffed title tags. ...
Duplicate or default title tags.
- On page SEO elements02:51
On-page SEO refers to the SEO elements you control on the webpage, or the webpage code, itself. Examples of on-page SEO include content, headlines and headers, image optimization, title tags, meta descriptions, structured data, and more.
- Secondary focus keyword02:02
By using secondary keywords in your content, you show Google that you aren't just using a single keyword to draw attention but that you also understand the topic and what users are searching for. As your article or website satisfies your audience and draws traffic, it will get a better ranking.
- Title tag optimization02:25
Optimizing Title Tags: Important Title-Tag Best Practices
Where Title Tags Appear.
Optimize Your Title Tag Formatting.
Give Each Page a Unique Title.
Put Your Most Relevant Keywords First.
Be Aware of Title Tag Length.
Take Advantage of Branding Opportunities.
Avoid Keyword Stuffing Your Title Tags.
- Description meta tag02:08
Does meta description affect SEO?
Do Meta Descriptions Affect SEO? The short answer is no, they don't technically impact SEO. However, they are an essential part of your SEO strategy as they are one of the first things searchers see when they encounter one of your pages.
- URL optimization01:06
How to Optimize Your URLs for Search [Quick Tip]
URL Slug Example. ...
Keep it as simple as possible. ...
Take out the extra words in the page part of the URL slug. ...
Include relevant keywords. ...
Don't keyword stuff. ...
Make it reader-friendly. ...
Separate words with hyphens. ...
Don't use slugs that already belong to other pages.
- Latent Semantic Indexing03:25
What is latent semantic indexing and explain with an example?
Latent semantic indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text.
- Using keyword planner to find keywords05:28
How to Use Google Keyword Planner
Step #1: Access the Google Keyword Planner.
Step #2: Choose Your Tool.
Step #3: Filter and Sort the Results.
Step #4: Analyze the Keyword Ideas Section.
Step #5: Choose a Keyword.
Bonus Step #1: Get Exact Keyword Search Volume Data.
Bonus Step #2: The GKP Hack.
- Importance of planning content06:27
A great content plan is the most important step in creating an engaging website. It's where you map out the copy, imagery and structure you need so your team knows what to design and build. But often, the planning is done in isolation.
- Relevance08:00
What is SEO relevance?
What Does Relevance Mean for SEO? Relevance in SEO is a reflection of how well the search engine results page (SERP) aligns with the searcher's intent. For example, if you were to search for information on “U.S. taxation laws,” the undisputed and most relevant source would be the IRS's gov website.
- Outsourcing content05:44
You can outsource content creation to a freelancer on fiverr or other platforms.
- Check for plagiarism03:41
How can I check plagiarism content?
Plagiarism Checker by Grammarly. Grammarly's plagiarism checker detects plagiarism in your text and checks for other writing issues. Catch plagiarism from ProQuest databases and over 16 billion web pages. Get feedback on grammar, punctuation, vocabulary, and sentence structure.
- More about Latent Semantic Indexing08:47
What does latent semantic analysis do?
Latent semantic analysis (LSA) is a mathematical method for computer modeling and simulation of the meaning of words and passages by analysis of representative corpora of natural text. LSA closely approximates many aspects of human language learning and understanding.
- Images and SEO04:47
Do images help with SEO?
Images make any content more interesting and appealing by helping readers understand your content better. Plus, images add value to your SEO efforts by increasing user engagement and accessibility of your website. There are a number of important factors that can be optimized to help improve image SEO on your site.
- Unique images are better02:06
Do unique images help SEO?
Use unique images
Using stock photos is fine, but they won't necessarily help your search rankings because other websites likely use the same images. In the same way, unique written content is better for SEO, it's a good idea to upload unique images. - Elementor tutorial11:53
Elementor is a drag-and-drop page builder for WordPress. This plugin helps you create beautiful pages using a visual editor. It's designed for you to build dynamic websites quickly. This WordPress plugin is an all-in-one solution — letting you control every part of your website design in a single platform.
- Premium elementor addons11:49
Premium Addons for Elementor was built the same way Elementor was built so it's fully modular. You can enable/disable specific elements to prevent overloading your website with code you will not actually use which helps your website have a blazing fast performance.
- Comparison table plugin14:48
Use Free or premium comparison table plugins to create a product review comparison table and add it to a page on your website.
- Comparison table10:24
Let's create the comparison table using a FREE plugin.
- Add product reviews13:08
Add product reviews to your comparison table. You can export these reviews from amazon.
- Internal links using ELEMENTOR11:07
Learn how to add internal links on your wordpress website using elementor page builder.
- Add links using classic editor02:49
How to add links usin the wordpress Classic Editor
Copy the URL of the website you want to link to.
In the post/page you are writing, highlight the text you want to link.
Paste the URL you copied directly over the highlighted text using a keyboard shortcut like CTRL V (PC) or CMD V (Mac).
The link is automatically created.
- Recap about the ideal page06:33
- Homepage optimization03:57
How to optimize a homepage for search engines – four steps
Choose the target keyword. Your homepage should clearly “tell” Google and your readers what your product/service is about. ...
Create content for your homepage. ...
Build high-quality external links.
- Nofollow affiliate links05:16
Should affiliate links be no follow?
If you insist on having the page, then nofollow is correct but not recommended. 2. If the links are not affiliate, PR, or paid media and you added them because the store's deal is worth mentioning, then follow is the right way to go
- Quality links are better03:50
Backlinks are important because they help to build trust and authority for many search engines. Quality backlinks also bring you new customers, readers, and leads, because they come from topically relevant sources such as major media, trade publications, and niche blogs.
- Importance of link diversity04:15
Link diversity is a strategy of obtaining inbound links from different kinds of pages ( for example directories, articles, news links). Link diversity also means obtaining links from a variety of domains
- Competition analysis12:24
What do you mean by competition analysis?
A competitor analysis, also referred to as a competitive analysis, is the process of identifying competitors in your industry and researching their different marketing strategies. You can use this information as a point of comparison to identify your company's strengths and weaknesses relative to each competitor.
- Press release02:30
What is a press release?
A press release is a communication, announcing a story to the public which is deliberately sent to journalists or media publishers in the hope they will publish the news contained in them. They can come from organisations such as business or charities or from people like politicians or celebrities.
- Youtube links04:13
How to use youtube links for SEO optimization.
- Audio sharing websites04:30
How do I share audio over the Internet?
Depending on the format, and the resultant file size, some methods to share audio files are better suited than others.
Email. The easiest way to transfer MP3 files is by mailing them to the senders. ...
Bluetooth. ...
WhatsApp. ...
4. Facebook Messenger. ...
Google Drive. ...
One Drive. ...
iCloud. ...
Filemail.
- Use your logo to get links03:02
You can share your logo in image websites such as Freepick, Pixabay, Shutterstock and link back to your website to get initial links to improve your website's authority.
- Website submission directories03:41
Directory submission is an off-page optimization activity. It involves submission of your site to a specific category of a web directory, e.g. if you have a tutorial website then you are supposed to submit your site in the education category of a web directory.
- Infographics01:55
Infographics SEO
Featured snippet from the web
Infographics represent your message in an effective and visually pleasing manner, and can also sustain the attention of your readers. Infographics, when used together with other web elements, facilitates higher ranking in search engines. Infographic makes complex topics enjoyable and easy to understand.
- Pick a topic for the infographic02:44
Choose the topic for the infographic and outsource freelancers to do the task.
- Outsource a freelancer02:14
You can outsource tasks to a freelancer to do the infographic for you.
- Use Buzzsumo to find trends03:59
Track the stories that are driving conversations across the web today. BuzzSumo's Trending Now section identifies and categorizes the day's most viral posts. Everything displayed in Trending Now is recent--published in the past 24-hours. And, it is being shared very quickly.
- Get backlinks using infographics05:30
Promoting Your Infographic (and Generating High-Quality Backlinks)
Make Your Infographic Easily Shareable with Sumo's Image Sharer Plugin. ...
Generate an Embed Code for your Infographic. ...
Submit your Infographic to Infographic Submission Sites. ...
Promote Your Infographic on Reddit. ...
Try the Guestographic Link Building Method.
- Guest posts05:10
Guest blogging — also known as guest posting — is the practice of contributing a post to another person's blog in order to build relationships, exposure, authority, and backlinks.
- Find guest posting opportunities05:24
How to Find Guest Blogging Opportunities
Google Search Operators. ...
Prolific Guest Bloggers. ...
Competitor Backlinks. ...
Social Searches. ...
Target Guest Post Sites. ...
Buy Them (from a trusted vendor) ...
Join (+ contribute) to online communities.
- How to write great email copy for the outreach03:54
Ready to write better emails?
Make the email hyper-personal, show humor, and be relatable.
Pitch the value of linking back to your site in less than 80 words.
Include a call to action to drive outreach results.
- Follow up on the emails02:59
Follow up on the email.
- Chosing the focus keyword07:43
Focus keyword in SEO
The focus keyword or keyphrase is the search term you want a page or post to rank for most. When people search for that phrase, they should find you.
- Secondary keyword variations05:03
What are secondary keywords in SEO?
Secondary keywords are any keywords closely related to the primary search term that you're targeting with your page. All synonyms, subtopics, and long-tail keyword variations can be considered secondary.
- Adding FAQ to article03:57
Add frequently asked questions to the article or blog post.
- Model the top 10 pages08:05
Reverse engineer and model the top 10 pages ranking on google.
- Keyword intent importance04:27
Keyword intent is undoubtedly the most important concept when it comes to keyword research. It helps you meet the users' needs better and match your content and landing pages to their intentions.
- Inner vs homepage articles01:00
Learn the difference between inner and homepage website articles.
- Title tag optimization02:24
Titles tags are important for SEO because they provide users, and search engines, with context on the respective page. They are one of the top most important on-page SEO strategies that help give search engines an idea of what each page is about.
- Use emojis and special characters03:41
Do description tags help SEO?
The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page's content. Search engines show it in search results mostly when the searched-for phrase is within the description. So optimizing it is crucial for on-page SEO.
- Spy on the competition06:24
Spy on Competitors
Here's how to get started spying on your competition:
Use social listening to monitor your competitors. Close up Woman hand Using a Smart Phone with blank screen at coffee shop. ...
Use tools to monitor your competitors' web traffic, performance and SEO strategy. ...
Monitor and understand your competitors' social media strategy.
- Create the website URL02:54
What is website URL example?
The URL makes it possible for a computer to locate and open a web page on a different computer on the Internet.
- Add title and description01:40
Title tags and descriptions tell search engines and users what your site is about. They describe the content on each page of your website and explain how it relates to a user's search query. And, when used properly, they can act as a “hook” of your advertising in the search engine results.
- Set a page blueprint03:33
How do you create a website blueprint?
5 STEPS TO CREATING A BLUEPRINT FOR YOUR FIRST WEBSITE
SET YOUR GOALS AND PURPOSE. What's your website's purpose? ...
CREATE YOUR CONTENT STRATEGY. The content you publish on your first website is vital to both visitors and search engines. ...
DECIDE ON THE SITE'S STRUCTURE. ...
CREATE A MOCKUP. ...
DESIGN YOUR FIRST WEBSITE.
- Write the table of contents04:06
What is a website table of contents?
A table of contents provides links to sections of the same document. Those sections could be located on the same Web page or spread across multiple Web pages. But together, they make a complete idea.
- In depth research01:49
In-depth keyword research.
- Check for AI generated content01:19
How do I know if content is AI-generated?
One of the biggest signs that a piece of content is AI-written is repetition. A bot simply can't reproduce the cache of knowledge that a human writer can draw on, and even when it synthesizes data from outside sources, it doesn't have the intuition to sift through text and identify original ideas.
- Correct spelling and grammar mistakes05:22
Turn on (or off) automatic spelling and grammar checking
On the Word menu, click Preferences > Spelling & Grammar. In the Spelling & Grammar dialog box, under Spelling, check or clear the Check spelling as you type box. Under Grammar, check or clear the Check grammar as you type box.
- Test readability score04:10
Use Grammarly to test the readability score of an article.
- Check relevancy and improve article02:00
The term refers to how well the information on a website corresponds to a search query. Relevance criteria include content elements like the visible text, as well as images or videos. In addition, relevance can be generated through meta elements like title, meta description and alt tags.
- Add images01:16
Which image type is best for SEO?
Choosing the right image formats, sizes, and dimensions
JPEGs are usually more SEO-friendly than PNGs, especially if you do not need transparent backgrounds, as they offer better compression levels. - Internal and external linking01:54
What are Internal and External Linking in SEO? Internal linking is when a site links to URLs located on the same domain, whereas external linking is when a site links to URLs located on other domains. Internal links help users and search engines better find pages within your site
- Avoid irrelevant words for H tags02:52
Header tags best SEO practices.
Use Header Tags To Provide Structure. ...
Break Up Blocks Of Text With Subheadings. ...
Include Keywords In Your Header Tags. ...
Optimize For Featured Snippets. ...
Only Use One H1. ...
Keep Your Header Tags Consistent. ...
Make Your Header Tags Interesting.
- Avoid using ads above the fold02:05
What does it mean for an ad to be above the fold?
"Above the fold", or the top fold of the page, refer to the portion of the page a user can see without scrolling down.
- Avoid over optimization04:08
Over-optimization basically involves making too many SEO improvements (especially all at one time), which leads Google to question why your website has so many things going on at once. It isn't natural, and it will create a red flag for Google bots and for those visiting your website.
- Avoid complexity02:38
SEO itself is a complicated discipline. It combines a large number of tools, best practices that evolve occasionally, and constantly adjusting to Google updates. The main reason behind the complexity we now experience is numerous changes to Google algorithms like: Broad Core Algorithm Updates.
- Add breadcrumbs to your site03:12
What is breadcrumb in SEO?
A breadcrumb trail on a page indicates the page's position in the site hierarchy, and it may help users understand and explore a site effectively. A user can navigate all the way up in the site hierarchy, one level at a time, by starting from the last breadcrumb in the breadcrumb trail.
- Schema types03:13
What is schema types in SEO?
Different types of Schema Markup are as follows:
Organization Schema. Local Business. Product page. Job Listing. Event Page. - Add a schema manually08:37
How to Add Schema Manually
Step 1: Enable Custom Fields. From your WordPress Dashboard, access the page or post you intend to add Schema to. ...
Step 2: Generate Your Code. You can create your Schema markup code via Google's Structured Data Markup Helper. ...
Step 3: Insert the Code. ...
Step 4: Update Your Header File.
- Index URL using Google search console06:39
How do I index a link in Google console?
How to get indexed by Google
Go to Google Search Console.
Navigate to the URL inspection tool.
Paste the URL you'd like Google to index into the search bar.
Wait for Google to check the URL.
Click the “Request indexing” button.
- SEO forums04:56
SEO forums allow you to ask questions and share knowledge. This is an opportunity to help you build your online reputation. Sharing solutions that work for other people will make them trust you. If you keep helping people with useful, relevant information, they will consider you as the expert of a certain niche.
- Outsource copywriting05:33
You can outsource copywriting to a freelancer.
- Over and under optimization04:22
On-Page SEO Checklist
Crawl your website.
Conduct an SEO audit and define your site architecture.
Update URLs, page titles, and meta descriptions.
Make sure your keyword is in your URL.
Include your keyword throughout your page.
Track keywords and topics for each page.
Don't keyword stuff.
- TOP on page SEO factors03:21
12 Essential On-Page SEO Factors
E-A-T.
Keywords.
SEO Writing.
Visual Assets.
Title Tags.
Meta Description.
Image Optimization.
Geotagging (For Local Search)
- ChatGPT introduction07:04
ChatGPT is a powerful language model developed by OpenAI. It can understand and generate human-like text, making it useful for a wide range of applications such as content creation, copywriting, coding, and more. Its ability to generate text quickly and efficiently can help automate repetitive and time-consuming tasks, increasing productivity and improving the quality of the output. ChatGPT can be fine-tuned for specific tasks and industries, making it a versatile tool for businesses and individuals.
- Chat GPT can 10X productivity09:30
- Chat GPT can write Blog posts in 30 seconds10:02
ChatGPT can be a powerful tool for improving productivity, SEO, copywriting, and more.
Regarding productivity, ChatGPT can automate repetitive and time-consuming tasks such as content creation, proofreading, and coding. This can save a lot of time for businesses and individuals, allowing them to focus on more important tasks.
Regarding SEO, ChatGPT can assist with researching topics, writing, formatting, and even providing keywords and meta descriptions. This can help increase a website's visibility on search engines and drive more traffic to the site.
For copywriting, ChatGPT can be used to generate high-quality and compelling copy that drives sales. It can assist with creating headlines, body copy, and calls-to-action optimized for conversions.
ChatGPT can be fine-tuned for specific tasks and industries, making it a versatile tool for businesses and individuals. It can also be used for translation, proofreading, and personalization, helping to reach a global audience and expand the market.
- Write and Post the Article on Social Media11:13
ChatGPT can be a valuable tool for writing high-quality posts and articles. With its ability to understand and generate human-like text, it can assist with everything from researching topics and creating headlines to writing the body of the post or article.
One way to use ChatGPT for writing posts and articles is by providing a prompt or topic and letting it generate the entire post or article. This can save a lot of time for writers and content creators looking to create consistent and high-quality content.
Another way to use it is by providing a few sentences of introduction or summary and asking it to continue the story or generate the body of the post or article.
ChatGPT can also assist with formatting the post or article by providing HTML code for images, videos, and other multimedia elements. It can also assist with optimizing the post or article for search engines by providing keywords and meta descriptions.
ChatGPT can be a powerful tool for quickly and efficiently writing high-quality posts and articles quickly and efficiently. It can assist with researching topics, writing, formatting, and even SEO. It can help businesses and individuals to increase their reach, engagement and, ultimately, their sales by providing high-quality and compelling content.
- Use Chat GPT to write wonderful emails18:10
ChatGPT can be a valuable tool for writing high-quality emails. Its ability to understand and generate human-like text can assist with everything from researching topics and creating headlines to writing the body of the email. It can also assist with optimizing the email for conversions by providing persuasive language and calls to action.
One way to use ChatGPT for email writing is by providing a prompt or topic and letting it generate the entire email. This can save a lot of time for marketers and businesses looking to create consistent and high-quality email communication.
Another way to use it is by providing a few sentences of introduction or summary and asking it to continue the story or generate the body of the email.
ChatGPT can also assist with personalizing the email by providing information about the recipient, such as name, location, and past purchase history. This can help to increase the effectiveness of the email and conversion rates.
ChatGPT can be a powerful tool for quickly and efficiently writing high-quality emails. It can assist with researching topics, writing, formatting, personalization, and even optimization for conversions. It can help businesses and individuals to increase their conversion rates, open rates, and ultimately their sales by providing compelling and engaging email copy.
- Use Chat GPT to write wonderful Email Sequences11:21
ChatGPT can be a valuable tool for writing high-quality email sequences. Its ability to understand and generate human-like text can assist with everything from researching topics and creating headlines to writing the body of each email in the sequence. It can also assist with optimizing the emails for conversions by providing persuasive language and calls to action.
One way to use ChatGPT for email sequences is by providing a prompt or topic and letting it generate the entire sequence. This can save a lot of time for marketers looking to create consistent and high-quality email campaigns. It can also assist in creating a sequence tailored to the specific recipient, segmenting the audience, and creating personalized email campaigns.
Another way to use it is by providing a few sentences of introduction or summary and asking it to continue the story or generate the body of the email.
ChatGPT can also assist with personalizing the email by providing information about the recipient, such as name, location, and past purchase history. This can help to increase the effectiveness of the email and conversion rates.
ChatGPT can be a powerful tool for quickly and efficiently generating high-quality email sequences. It can assist with researching topics, writing, formatting, personalization, and even segmentation. It can help businesses and individuals to increase their conversion rates, open rates, and ultimately their sales by providing compelling and engaging email copy.
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